Content That Counts

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Everything is content and content is for everyday.
Facing the issue of rapidity, reactivity and quantity.

Published in: Marketing
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Content That Counts

  1. 1. DATA & PERSONNALISATION CONTENT THAT COUNTS
  2. 2. • Campaign content • Hero content • Display content • Native content • Product content • Interface content • Editorial content • Inbound content • Social Content • Content marketing • Branded content • Outbound content We design brand experiences across channels where people consume Content
  3. 3. Everything is content and content is for everyday. Facing the issue of rapidity, reactivity and quantity. Reach Audience Searchable Right time Attention Interest Trends topics Relevance Consideration Influence Satisfaction Prefrence Engagement Sharable Likeable Comments R A C E Content Velocity
  4. 4. Content Strategy Data driven Insights Content Production Content Distribution SOCIAL MEDIA DISPLAY / PROGRAMMATIC IN BAND / OUT BAND Talent sourcing Creation & Production Content audit Content plan Editorial line Tone of voice Channel planning Taxonomy Classification SEO / tagging KPI / objectives
  5. 5. Powered by Publicis Group massive capabilities & linked with content producers. Content Production 30 GRAPHIC DESIGNERS 1500m2 PRODUCTION STUDIOS IN PARIS x 5 INFLUENCER SCOUTING 10 PHOTOGRAPHERS & VIDEO MAKERS 25 MOTION DESIGNERS 120 WRITERS & JOURNALISTS x …

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