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MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition

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Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am

Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.

Dennis Mink, VP Marketing @ Liftoff

Published in: Mobile
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MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition

  1. 1. An Inside Look at the Impact of Programmatic Creative on User Acquisition DYNAMIC ADS Dennis Mink – VP Marketing
  2. 2. Liftoff is a performance-based app marketing & re- engagement platform • CPA-optimized UA and retargeting • Focus on post-install conversions • Machine learning platform • 100% programmatic • Pay on CPA, not CPI
  3. 3. Top performing ad Starting creative
  4. 4. 240% lift in install-to- purchase rate! Top performing ad
  5. 5. 240% lift in install-to- purchase rate! Why? Top performing ad
  6. 6. PERSONALIZATION
  7. 7. We all love great creative, but… producing high performing ad creative is painful
  8. 8. Requires a big investment of time
  9. 9. Many ad formats to design
  10. 10. Designers often have competing priorities
  11. 11. A/B testing requires even more work and time
  12. 12. The entire process is MANUAL
  13. 13. Plus….
  14. 14. One size doesn’t fit all
  15. 15. We need a better, more scalable approach to producing high performing mobile ad creative
  16. 16. DYNAMIC ADS Highly personalized ads dynamically assembled in real- time using personal and device data
  17. 17. Device is determined: iPhone Locationis determined: New York Income isdetermined 70-100K Example: Travel App • Device type • Location • Demographics • App library
  18. 18. Dynamic Ads increase post-install conversion rates by an average 150%-400% Ads perform exceptionally well across all app categories
  19. 19. Amazon
  20. 20. Ibotta
  21. 21. Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition Want to learn more? Come talk to us in person today www.liftoff.io

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