Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
An Inside Look at the Impact of Programmatic
Creative on User Acquisition
DYNAMIC ADS
Dennis Mink – VP Marketing
Liftoff is a performance-based
app marketing & re-
engagement platform
• CPA-optimized UA and retargeting
• Focus on post-...
Top performing ad
Starting creative
240% lift in install-to-
purchase rate!
Top performing ad
240% lift in install-to-
purchase rate!
Why?
Top performing ad
PERSONALIZATION
We all love great creative, but…
producing high performing ad creative
is painful
Requires a big investment of
time
Many ad formats to design
Designers often have
competing priorities
A/B testing requires even more
work and time
The entire process is MANUAL
Plus….
One size doesn’t fit all
We need a better, more
scalable approach to
producing high
performing mobile ad
creative
DYNAMIC ADS
Highly personalized ads dynamically assembled in real-
time using personal and device data
Device is determined:
iPhone
Locationis determined:
New York
Income isdetermined
70-100K
Example: Travel App
• Device type...
Dynamic Ads increase post-install
conversion rates by an average
150%-400%
Ads perform exceptionally well across all app c...
Amazon
Ibotta
Dynamic Ads:
An Inside Look at the Impact
of Programmatic Creative
on User Acquisition
Want to learn more?
Come talk to us...
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition
Upcoming SlideShare
Loading in …5
×

MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition

3,179 views

Published on

Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am

Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.

Dennis Mink, VP Marketing @ Liftoff

Published in: Mobile
  • Be the first to comment

MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition

  1. 1. An Inside Look at the Impact of Programmatic Creative on User Acquisition DYNAMIC ADS Dennis Mink – VP Marketing
  2. 2. Liftoff is a performance-based app marketing & re- engagement platform • CPA-optimized UA and retargeting • Focus on post-install conversions • Machine learning platform • 100% programmatic • Pay on CPA, not CPI
  3. 3. Top performing ad Starting creative
  4. 4. 240% lift in install-to- purchase rate! Top performing ad
  5. 5. 240% lift in install-to- purchase rate! Why? Top performing ad
  6. 6. PERSONALIZATION
  7. 7. We all love great creative, but… producing high performing ad creative is painful
  8. 8. Requires a big investment of time
  9. 9. Many ad formats to design
  10. 10. Designers often have competing priorities
  11. 11. A/B testing requires even more work and time
  12. 12. The entire process is MANUAL
  13. 13. Plus….
  14. 14. One size doesn’t fit all
  15. 15. We need a better, more scalable approach to producing high performing mobile ad creative
  16. 16. DYNAMIC ADS Highly personalized ads dynamically assembled in real- time using personal and device data
  17. 17. Device is determined: iPhone Locationis determined: New York Income isdetermined 70-100K Example: Travel App • Device type • Location • Demographics • App library
  18. 18. Dynamic Ads increase post-install conversion rates by an average 150%-400% Ads perform exceptionally well across all app categories
  19. 19. Amazon
  20. 20. Ibotta
  21. 21. Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition Want to learn more? Come talk to us in person today www.liftoff.io

×