1. Ryan Metcalfe
r.k.metcalfe.93@gmail.com
07969790496
PROFILE
Highly motivated individual always seeking to achieve the best outcome possible. I thrive in a fast
paced environment, capable of looking outside the box to exceed client expectations.
RELEVANT EXPERIENCE
August 2014 – September 2015 Digital Marketing Internship: Virgin Holidays
Digital marketing aspect:
• Led several direct response campaigns, liaising with significant third parties, such as Walt Disney
World, on a regular basis
• Learnt Flashtalking Ad Serving Software from scratch, then increased the efficiency of how
weekly price updates were conducted
• Analysing click through rates and heat maps against our key performance indicators
• Briefing creative teams to ensure deliverables created on time and on brand
• Worked closely with our media-buying agency Manning Gottlieb OMD to produce media plans
for activity action dates, PO tracking and budgeting
• Interacting with agencies for campaign planning and media buying
Mobile marketing aspect:
• Project leader dealing with mobile media partners: Weve Mobile Marketing and Blis Media
• Planned campaigns to generate activity that used specialised targeting functionalities
• Analysed big data to segment the market for targeted campaigns
• Undertook post campaign analysis to better implement future activity
Planit-Mojo project:
• Worked on Planit-Mojo project to theorise, brief, implement and analyse a platform for users to
plan their forthcoming trip
• Liaised with project partners Microsoft, MSN and Shoothill on biweekly status calls
• Led mobile user experience, presenting videos outlining bugs and issues to all major partners
April 2014 Finance Internship: Howden Insurance Brokers
• Created financial reports with excel
• Gained an awareness of running a business and the importance of client management
April 2010 – December 2013 Restaurant and Bar work
• Working in a fast paced lively environment serving guests to a high standard
• Improved etiquette and politeness, challenging me to confront and deal with any situation that
may arise, in a fast and appropriate method
EDUCATION
2012-Present University of Brighton: Bsc Business Management with Economics
Predicted Final Grade 2:1
Along with a team of 4 people, I made it through to the semi-finals of the IBM business challenge in
London
2010-2012 Colchester Sixth Form College A Levels
A Levels: Biology (B), Psychology (C), Chemistry (D)
AS Levels: Critical Thinking (B), Health and Social Care (B)
2005-2010 Manningtree High School
10 A*- C GCSE’s including A* in Maths and B in English

2. SKILLS PROFILE
Communication
• Strong communication skills demonstrated from interacting with third parties at Virgin Holidays
• Clear communication when briefing creative teams internally and externally to ensure
deliverables were produced to a high standard
• Confident presentation skills at Virgin Holidays when discussing amendments, opportunities and
recommendations to various parties
Team Work and Leadership
• Built effective working relationships within Virgin Holidays, especially when working on the
multi-million pound project Planit-Mojo
• Leadership demonstrated when generating new processes with display platform utilisation
within Virgin Holidays
• Project managed multiple assignments at university, delegating tasks according to team member
strengths and weaknesses
• Leading mobile activity for Virgin Holidays from planning to activation and analysis across
multiple mobile marketing platforms
IT
• Used software such as Photoshop, Final Cut Pro and Premier Pro to retouch or resize images and
videos to fit required specifications at Virgin Holidays
• Confident across both OSX and Windows platforms with a key understanding of Microsoft Office
VOLUNTARY WORK
• Went to Namibia refurbishing, repainting and redesigning a local school
• Fundraised the money, involving bag packing, quiz nights, charity walks, presentations and car
washing
• Able to take valuable life lessons away from Namibia, learning to connect with other cultures
that are very different to ours.
INTERESTS AND HOBBIES
• Sport enthusiast competing in competitions for golf, high-diving, skiing and softball, represented
my district for swimming in the county games
• University of Brighton Snow Sports Club committee member as Race Team Captain, achieving
national finals for three consecutive years
• I was part of a youth drama group associated with the Mercury Theatre in Colchester
• Video making and editing, frequently creating videos to share with friends
REFERENCES
Amanpreet Budesha Jamie Marchant
Senior Digital Marketing Executive Marketing Planning & Efficiency Executive
Virgin Holidays Virgin Holidays
amanpreet.budesha@virginholidays.com jamie.marchant@virginholidays.com