Life in mobile_2014_overview_final

Company Overview
www.lifeinmobile.comCopyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation •

Our Approach: Human2
Build the experience for Human² behind the device, not the device itself.
Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation • www.lifeinmobile.com 2
To effectively monetize mobile, you must
first understand the mobile consumer.
This consumer is fundamentally different
when engaged with the mobile device.
Our approach starts with Human².

Who We Are
We Know Your Consumer
Life in Mobile™ is a global mobile
innovator with vast experience working
with brands and agencies across many
industry verticals. We focus on deploying
our mobile solutions without jeopardizing
our partner’s workflows.
• Mobile Consumer Engagement
• Brand Activation
• Mobile Strategy
• Mobile Intelligence
• Mobile as a Utility
• Advanced Mobilization Systems
Integrations
• Mobile Audit
• Apps

Life in Mobile: How We Work
Client Services
• Mobile Strategy
– Agency/Department Cohesion
– Unique Concepts/Solutions
 Marketing
 Branding
 Utility
– Mobile Audit
• Turnkey Products
– Off-the-shelf marketing concepts
– Fully customizable
– Generate deeper insights
– Customized intelligent marketing
Technology
• DipIQ™
– Gathers user behavior data
– Develop insights to target consumers
– Create customized reactions in the
consumer’s experience
• Photo Reveal™
• Product Development
• Mobile Web
– Apps
 Native
 Hybrid
 Gateway App™
– SMS/QR/Photo Recognition

Today’s Agency Landscape
Digital Agency
Strategy / Creative
Strategic Partnerships
Event Marketing / Sampling
Data Agency
Field Communication
Production Agency
SEO Agency Social Agency
Media Buying

Tomorrow’s Agency Landscape
Digital Agency
Strategy / Creative
Strategic Partnerships
Event Marketing / Sampling
Data Agency
Field Communication
Production Agency
SEO Agency Social Agency
Media Buying

Always Thinking “Mobile Consumer”
Mobile is NOT Digital
Life in Mobile™ will work with all of your agencies &
internal departments to always be the mobile experts
considering the mobile component of the project or
initiative.
• Do you need fresh perspective/marketing concepts?
• What is the mobile consumer experience within your
marketing campaigns?
• Do your POS/Ads treat the mobile consumer
differently?
• Where are the dead ends in your consumer
engagement?
• How can we create more intelligent consumers
engagements?

Turnkey Products
Mobile is not a standalone channel.
Mobile elements should be applied across all your
marketing. For brands, the mobile device is the gateway to
the consumers’ brain. The following products represent the
most efficient ways to incorporate mobile into your
marketing efforts, and to build a one-to-one relationship
with consumers via their mobile device.
1. Mobile Scratch and Win
2. Animated Instant Win
3. Intelligent Coupon
4. Race to Retail™
5. Smart Mobile Card
6. Dynamic Tear Pad
7. Store Locator
8. Mobile Survey
9. Mobile Trivia
10. Rate Your Product
How to effectively integrate mobile into your marketing

Turnkey Products: Mobile Web
• Easy to use
• Promotes repeat usage
• Fun to play
• Sharable
– Share to unlock another
game-play
– Share to increase value of
offer
• Get creative with
scratch pad graphics
Mobile Scratch and Win Animated Game
To view our online demo, text
SCRATCH to 88500 or scan
the QR code below
ANIME to 88500 or scan the
QR code below
• Animation relevant to
brand
• Simple execution
• Fun to play
• Sharable
– Share to unlock another
game-play
– Share to increase value of
offer
• Game is not skill based

Turnkey Products: GPS Focused
• Offer content can vary
based on conditions
• Location
• Day / Time
• Weather
• Past usage
• Inventory
• Etc.
• Use the same engagement
in all marketing but
customize experience
Intelligent Coupon Race To Retail™
• Drive traffic to physical
location
• Activates maps for turn-by-
turn
• Check-In @ location for offer
• Shareable
• Extend timer
• Increase offer value
• Timer can be used to drive
consumers to digital
destination for similar payoffs
RACE to 88500 or scan the
QR code below
ICDEMO to 88500 or scan
the QR code below

Turnkey Products: Physical to Digital
• Easy to distribute
• Utilize multi-entry methods
• Quick pay off
• Can link to existing marketing
• Experience beyond the card
is customizable to fit needs
• Utilize GPS to vary the
marketing message
Smart Mobile Card™ Dynamic Tear Pad™
ICDEMO to 88500 or scan
the QR code below
To view our online demo,
text DTPDEMO to 88500
or scan the QR code.
Shift and save your marketing
budget by utilizing our Dynamic
Tear Pads™.
• Only activated on site
• Secure
• Control offer by location
• State
• Region
• Retailer
• Gain insights on usage

Turnkey Products: Custom Engagement
• Easy to distribute
• Utilize multi-entry methods
• Quick pay off
• Can link to existing marketing
• Experience beyond the card
is customizable to fit needs
• Utilize GPS to vary the
marketing message
Mobile Trivia SMS
• Instant win
• Sweeps
• Coupon
• Rate your product
• Quiz
• Survey
• Etc.
TRIVDEMO to 88500 or
scan the QR code
To view our demo, text
SMSDEMO to 88500

Injecting DipIQ™ into Our Products
What we are reacting to:
• Weather
• User Location
• New user
• Repeat user
• Day of week
• Time of day
• Social influence
• Where the user came from
– Ad type
– Campaign
– From a user share
The consumer experience can react off of any data source.

DipIQ™ Use Case
Location: Santa Barbara, CA
18.6 Miles to retail location
Day/Time: Thu @ 4:40pm
Weather: 89○ & Sunny
Social Influence: A+
Decision: Because this user
has successfully shared, and
is far from a location, they
get a benefit for sharing
Marketing Touchpoint: Social Networks (TW, FB)
Marketing Message: Variable Offer
Deployment Day/Time: Thursday @ 6am Eastern
Variables: Weather, Time, GPS Location, Social Influence
Location: San Antonio, TX
Day /Time: Thu @ 3:49pm
Weather: 72○ Thunder Storms
Social Influence: F
Decision: Because this user is
near a location, in the hours
before dinner, and the
weather is poor, they get an
offer for free delivery
Location: NYC, NY
Day /Time: Thu @ 11:15am
Weather: 67○ Sunny
Social Influence: F
Decision: Because this user is
near a location, in the hours
before lunch, and the weather
is good, they get an offer for
lunch to drive them in store.
Campaign Objectives & Targets

Production Team Capabilities
We operate with a global footprint consisting of two in-
house programming teams located in the United States
and Poland. This allows us to service our clients on a
longer production day, maximizing efficiency.
Our production team is well versed in many disciplines.
Whether Apps, mobile websites, tablet websites or
specific technology such as GPS, Mobile Platforms, or
systems integration, the Life in Mobile production team
will build whatever is needed to achieve your goals.
Mobile
Web
Phone
Agnostic
mCommerce
GPS
Gateway
App™
Rich Media
Dynamic
Content
Mobile Ad
Placement
Mobile
Coupons
Social Network
Integration
Mobile
Apps
Native Apps
Hybrid Apps
Augmented
Reality
Photo
Recognition
Networking
Notifications &
Badging
Coupons
Dynamic
Content
SMS
Vote, Polling,
Quiz
Sweepstakes
Instant Win
Text-2-Screen
Alert Systems
MMS
Manage
Carrier
Relations
Custom
Platforms
Advanced
Reporting

How We Work
At Life in Mobile, we understand that every client is
different; therefore, we set up a system that allows
our clients to work with us in a way that best fits
their needs.
Agency of Record (AoR):
Add the missing piece to your agency landscape, the
Mobile Agency of Record. Working with all of your
departments, agencies, and partners to make sure
that your mobile goals are achieved as efficiently as
possible without upsetting workflow.
Turnkey Products
Continue the relationship on a case by case basis.
Provide Life in Mobile with RFPs, briefs, and goals to
gain concepts, strategies and execution plans.
Production
If your team has already developed a strategy and
just needs assistance in building out the mobile
technology, our staff of mobile producers can help.
From Mobile Web to Apps to major data integration
projects, your project will be developed to the
highest standards, with mobile best-practices in mind.

Contact Us
John Lim
CEO
Office: (914) 205-4648
Cell: (914) 774-1276
john@lifeinmobile.com
John Packes
Chief Innovation Officer
Office: (914) 909-6701
Cell: (914) 384-3121
pax@lifeinmobile.com
Mike Batiste
Director of Mobilization
Office: (914) 205-4650
Cell: (914) 772-6763
mike@lifeinmobile.com
NYC Office
275 Madison Avenue
14th Floor
New York, NY 10016
Stamford Office
500 Summer Street
Suite 300
Stamford, CT 06901
European Office
Kosciuszki 25/2
40-048 Katowice
Poland

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