This document discusses key design principles including composition, balance, focal point, unity, contrast, and variety. It defines symmetrical, asymmetrical, and radial balance. Symmetrical balance occurs when both sides of a composition mirror each other. Asymmetrical designs have unequal sides that appear chaotic. Radial balance features elements arranged around a central point. Unity is the appearance of oneness where all parts work together cohesively. Variety provides diversity and movement while maintaining unity. Contrast uses differences between elements like light and dark.

1. Chapter 7 Design Principles Composition Balance Focal Point Variety Unity Contrast

2. Composition is the arrangement or organization of the visual elements

3. Balance Refers to the distribution of weight in an art work so that no one part overpowers another or seems heavier that another.

4. Balance Balance is concerned with arranging art elements in an artwork so no one part overpowers, or seems heavier than, any other part. The way the elements of art are arranged to create a feeling of stability. Balance is the distribution of the visual weight of objects, colors, texture, and space . If the design was a scale these elements should be balanced to make a design feel stable. Symmetrical balance , the elements used on one side of the design are similar to those on the other side; Asymmetrical balance , the sides are different but still look balanced. Radial balance , the elements are arranged around a central point and may be similar.

5. Symmetrical designs – both sides of a composition are matching. Formal, stable, rigid, and permanence are suggested

6. Symmetrical Balance Occurs when one half of a work mirrors or closely resembles the other half.

8. Asymmetrical Designs - both sides are not equal or matching. Chaotic, unstable, loose and suggested.

9. Radial balance - circular design with overall symmetrical balance. Parts radiate out from the center

10. Focal point – draws the eye into the art work first can be by color, prominence or other means What is the focal point in this picture?

11. The focus of the blue dress on the woman brings our attention to the envelope as well as its stark white color. Focal Point

12. Focal Point Where is it? Focal point is obvious in this picture or is it? What do you think?

13. Unity, Harmony and Variety Unity - the appearance of oneness. The design works as a whole. All parts pf a work of art are interrelated, balanced and organized to achieve a quality of oneness Variety – provides diversity bringing movement/life to unity. Pattern – a repetitive ordering of design elements

14. Unity is the feeling of harmony between all parts of the artwork creating a sense of completeness. Unity is the quality of wholeness or oneness that is achieved through the effective use of the elements and principles of design. A totality that combines all of its parts into one complete, cohesive whole .

15. Unity and pattern create harmony Unity is oneness or wholeness A work of art achieves unity when its parts seem necessary to the composition as a whole

16. Variety Combining art elements by adding slight changes to increase visual interest.

17. Variety is what holds our attention for longer periods of time. On the other hand, a piece with too much variety can be chaotic or overwhelming.

18. Contrast Contrast – dissimilar elements or dramatic effects can be produced with light against dark, large against small, bright against dull and rough against smooth. Light against Dark contrast

19. Contrast What gives this picture contrast? Obviously, light and dark but what else?