Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
12 Rules to Follow in App Banner Design and Make Your Banner a HIT!Origzo
This presentation is about designing effective and successful app ad banners. Starting from the fact that designing for the small screens of mobiles has always been difficult, this presentation covers twelve golden rules that give out, step by step, clear directions for designing app ad banners.
The rules discussed in this presentation for app banner design cover every aspect right from managing the file size to image background. Optimum app banner sizes are also discussed. What kind of text to use, the design elements to be employed and what kind of headings generate attention are discussed in this presentation as well.
This presentation is a handy document for all those who want to design beautiful and successful app ad banners.
The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2Jennifer Dopazo
This document outlines the steps in creating a visual brand guideline, including defining the brand voice, message, vision and audience through a questionnaire. It also involves gathering inspiration from sources like Pinterest to create a brand inspiration sheet. The goal is to have a focused visual branding guideline that introduces new team members to the brand vision and saves time when creating new branded content.
This document provides an overview of Teradata's social media strategy and guidelines for employees. It discusses the importance of social media, the key social media channels Teradata focuses on (LinkedIn, SlideShare, Twitter, Facebook, YouTube), and how employees can help by monitoring conversations, engaging online, creating and sharing content, and integrating social media with other marketing efforts. The goal is to increase brand awareness for Teradata in business and IT communities.
This document discusses the importance of developing an online presence through a website and social media platforms. It emphasizes establishing a clear brand voice and appearance to consistently represent your brand across all digital channels. The document then provides guidance on setting up a website using common content management systems like WordPress or Squarespace. It also offers tips for effectively using major social media platforms like Facebook, Twitter, and Instagram to engage with audiences and grow brand awareness.
The document provides an overview of search engine optimization (SEO) and social media marketing strategies. It discusses key aspects of an SEO plan including keyword analysis, meta data optimization, content development, and social media connections. It also covers measuring success and common mistakes to avoid when implementing SEO and social media marketing.
This document provides an overview of social media strategies for Facebook, Twitter, and QR codes. It includes statistics on Facebook's large user base and level of user engagement. It also outlines benefits of using Facebook pages and ads, as well as benefits of using Twitter for customer service and quick updates. QR codes are described as a way to link physical items to online content through scannable barcodes.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
12 Rules to Follow in App Banner Design and Make Your Banner a HIT!Origzo
This presentation is about designing effective and successful app ad banners. Starting from the fact that designing for the small screens of mobiles has always been difficult, this presentation covers twelve golden rules that give out, step by step, clear directions for designing app ad banners.
The rules discussed in this presentation for app banner design cover every aspect right from managing the file size to image background. Optimum app banner sizes are also discussed. What kind of text to use, the design elements to be employed and what kind of headings generate attention are discussed in this presentation as well.
This presentation is a handy document for all those who want to design beautiful and successful app ad banners.
The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2Jennifer Dopazo
This document outlines the steps in creating a visual brand guideline, including defining the brand voice, message, vision and audience through a questionnaire. It also involves gathering inspiration from sources like Pinterest to create a brand inspiration sheet. The goal is to have a focused visual branding guideline that introduces new team members to the brand vision and saves time when creating new branded content.
This document provides an overview of Teradata's social media strategy and guidelines for employees. It discusses the importance of social media, the key social media channels Teradata focuses on (LinkedIn, SlideShare, Twitter, Facebook, YouTube), and how employees can help by monitoring conversations, engaging online, creating and sharing content, and integrating social media with other marketing efforts. The goal is to increase brand awareness for Teradata in business and IT communities.
This document discusses the importance of developing an online presence through a website and social media platforms. It emphasizes establishing a clear brand voice and appearance to consistently represent your brand across all digital channels. The document then provides guidance on setting up a website using common content management systems like WordPress or Squarespace. It also offers tips for effectively using major social media platforms like Facebook, Twitter, and Instagram to engage with audiences and grow brand awareness.
The document provides an overview of search engine optimization (SEO) and social media marketing strategies. It discusses key aspects of an SEO plan including keyword analysis, meta data optimization, content development, and social media connections. It also covers measuring success and common mistakes to avoid when implementing SEO and social media marketing.
This document provides an overview of social media strategies for Facebook, Twitter, and QR codes. It includes statistics on Facebook's large user base and level of user engagement. It also outlines benefits of using Facebook pages and ads, as well as benefits of using Twitter for customer service and quick updates. QR codes are described as a way to link physical items to online content through scannable barcodes.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Social Media - Reaching Customers In The TwitterverseTiffany Johnson
Social media can help businesses connect with customers and market their brand in a personal way. It allows sharing updates and driving traffic through blogs, Facebook, Twitter, Slideshare and e-newsletters. Common mistakes to avoid include using social media as a sales pitch rather than building human connections through comments and content. The presentation provides examples and advice on maximizing a website through effective social media use.
Social media refers to online platforms that allow users to communicate, share content, and discuss topics. It includes tools like blogs, wikis, social networking sites, and media sharing websites. The goal of social media is to enable, inspire, and engage people. Blogs make it easy for people with shared interests to have conversations and initiate ideas at no cost. They can include text, photos, and embedded videos. Sharing content on social media maximizes its reach to more potential audiences.
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Social media is about enabling conversations between companies and customers to generate revenue. It allows sharing information fast through words, pictures, video and audio. Companies should use social media to inform, inspire, educate and ignite their brand while influencing conversations and reputation to help their bottom line. While not having complete control, social media can be used to diffuse issues and represent brands positively. Regular, high-quality posting on blogs and social networks like Twitter and Facebook is important, as is branding across all online presences.
Social Media Reaching Customers In The TwitterverseTiffany Johnson
Social media provides businesses opportunities to directly communicate with customers to establish dialogue, convey information, and increase their online presence. It is important for businesses to determine which social media platforms are most beneficial, develop guidelines for employee usage, and regularly update their social media accounts to build and maintain momentum. Success can be measured through engagement on platforms and website analytics, while common mistakes to avoid include being inactive or inconsistent across accounts.
This document provides guidance on using social media for businesses and non-profits. It recommends setting clear social media goals and engaging customers by providing useful information rather than sales pitches. It describes tools like Twitter, Facebook, WordPress and Blogger and how to use them, such as creating organizational pages, following others, and blogging at least weekly. The benefits of social media include controlling messaging like a chat room and leveraging familiar platforms. Complaints can include useless information and lack of branding. Non-profits can use social media to create groups, promote events, accept donations, and build networks.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
LinkedIn profiles need to be complete and compelling to maximize their effectiveness for business purposes. They should include all profile sections and use keywords and attention-grabbing headlines. Adding video content to company websites is beneficial as it improves search rankings, is more likely to be shared, and increases purchase confidence compared to text. Facebook campaigns can grow fan bases and engagement through contests, polls and other interactive features available on platforms like Shortstack and Woobox.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
The document summarizes findings from a study on effective social media practices for B2B content sharing. Some key findings include:
- Marketers managing corporate blogs are also managing social media efforts, indicating an integrated content marketing approach.
- Ideal message lengths are 11-15 words for Twitter and 16-25 words for LinkedIn. Hashtags and numbers in messages boost clicks.
- The best days to share are Sunday on LinkedIn and Wednesday on Twitter. LinkedIn traffic is higher in mornings and Twitter from 10am-2pm.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
Caratlane has an excellent presence on social media. Unmetric took a deep dive look at some of the numbers behind the content the brand produces to glean insights about what makes it such a popular brand with its audience.
Social Media - Reaching Customers In The TwitterverseTiffany Johnson
Social media can help businesses connect with customers and market their brand in a personal way. It allows sharing updates and driving traffic through blogs, Facebook, Twitter, Slideshare and e-newsletters. Common mistakes to avoid include using social media as a sales pitch rather than building human connections through comments and content. The presentation provides examples and advice on maximizing a website through effective social media use.
Social media refers to online platforms that allow users to communicate, share content, and discuss topics. It includes tools like blogs, wikis, social networking sites, and media sharing websites. The goal of social media is to enable, inspire, and engage people. Blogs make it easy for people with shared interests to have conversations and initiate ideas at no cost. They can include text, photos, and embedded videos. Sharing content on social media maximizes its reach to more potential audiences.
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Social media is about enabling conversations between companies and customers to generate revenue. It allows sharing information fast through words, pictures, video and audio. Companies should use social media to inform, inspire, educate and ignite their brand while influencing conversations and reputation to help their bottom line. While not having complete control, social media can be used to diffuse issues and represent brands positively. Regular, high-quality posting on blogs and social networks like Twitter and Facebook is important, as is branding across all online presences.
Social Media Reaching Customers In The TwitterverseTiffany Johnson
Social media provides businesses opportunities to directly communicate with customers to establish dialogue, convey information, and increase their online presence. It is important for businesses to determine which social media platforms are most beneficial, develop guidelines for employee usage, and regularly update their social media accounts to build and maintain momentum. Success can be measured through engagement on platforms and website analytics, while common mistakes to avoid include being inactive or inconsistent across accounts.
This document provides guidance on using social media for businesses and non-profits. It recommends setting clear social media goals and engaging customers by providing useful information rather than sales pitches. It describes tools like Twitter, Facebook, WordPress and Blogger and how to use them, such as creating organizational pages, following others, and blogging at least weekly. The benefits of social media include controlling messaging like a chat room and leveraging familiar platforms. Complaints can include useless information and lack of branding. Non-profits can use social media to create groups, promote events, accept donations, and build networks.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
LinkedIn profiles need to be complete and compelling to maximize their effectiveness for business purposes. They should include all profile sections and use keywords and attention-grabbing headlines. Adding video content to company websites is beneficial as it improves search rankings, is more likely to be shared, and increases purchase confidence compared to text. Facebook campaigns can grow fan bases and engagement through contests, polls and other interactive features available on platforms like Shortstack and Woobox.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
The document summarizes findings from a study on effective social media practices for B2B content sharing. Some key findings include:
- Marketers managing corporate blogs are also managing social media efforts, indicating an integrated content marketing approach.
- Ideal message lengths are 11-15 words for Twitter and 16-25 words for LinkedIn. Hashtags and numbers in messages boost clicks.
- The best days to share are Sunday on LinkedIn and Wednesday on Twitter. LinkedIn traffic is higher in mornings and Twitter from 10am-2pm.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
Caratlane has an excellent presence on social media. Unmetric took a deep dive look at some of the numbers behind the content the brand produces to glean insights about what makes it such a popular brand with its audience.
DLF Place Saket - Diwali Social Media CampaignKriti Kohli
Objectives for the campaign -
** Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution.
**Targeting to increase the brand equity of the existing brand name to higher margins.
**Engagement and awareness of the causes to the Fans and their involvement in the same.
**Increase in participation of people with the brand name on various social media platforms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
Volvo is considering launching an electric autonomous bus line in China. A presentation outlines Volvo's current situation, opportunities for growth through automation and electrification, safety considerations, and a strategic plan to rollout the bus line first in Wuhu, then Shenzhen, Shanghai, and Beijing. Financial projections estimate the bus line could generate CNY400 million in profits by 2021 while reducing emissions and saving lives.
I put this deck together as an exercise for my own personal brand. It's incredible to look at it 8 months later and see how much of the information in here I've manifested into my life.
What a great exercise to go through as a personal brand.
This document outlines a social media tactical plan for a jewellery company to increase brand awareness and drive sales. The plan details goals of increasing website traffic, conversions, and brand awareness. It recommends activities on blogs, social networks, microblogging, photo sharing and bookmarking/tagging. Metrics for evaluating success are provided for each channel. The plan also provides examples of promotional campaigns that could be run on social media and outlines how return on investment from social media marketing can be calculated based on traffic to priority website pages.
Social Media Brand Strategy: The Four Districts ApproachDiamond Marketing
This document outlines an approach for social media brand strategy called "The Four Districts Approach". It describes four major social media platforms - Instagram, Twitter, Facebook, and Snapchat - as distinct "districts", each with their own unique demographics, challenges, opportunities, and cultural rules that brands must follow to be successful. The document provides examples of brands that effectively follow the cultural rules of each district compared to those that break the rules. It is intended to help brands properly customize their strategies for each individual social media platform.
Tiffany & Co. is a luxury jewelry and specialty retailer founded in 1837 based in New York City. It sells jewelry, watches, silverware, crystal, fragrances, and other accessories. While the company has strengths in its long history, ethics, and technology, it faces threats from strong competitors and economic challenges. Tiffany aims to enrich customers' lives through creating objects of extraordinary beauty. The document discusses Tiffany's market, products, pricing, distribution, promotion strategies, and recommendations.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Levi's has been making jeans since 1873 and has become the world's most celebrated jean brand. The document discusses how Levi's jeans are more than just clothing - they are part of everyday life and culture. Levi's aims to appeal to all types of people, regardless of age, style, or occupation, with jeans that never go out of style.
The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.
The document provides an overview of developing an institutional brand strategy. It defines what a brand is and is not, explaining that a brand represents all associations and experiences rather than just logos or advertising. It outlines key aspects of developing a brand strategy including defining the brand, positioning it competitively, developing brand claims, and creating a brand platform. The document uses the example of Fielding Graduate University to illustrate how it analyzed its competitive landscape and priorities to develop a distinctive brand claim and positioning strategy.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
The document provides guidelines for IFAD staff on using social media both personally and professionally. It defines social media and its importance for organizations to connect with stakeholders. The guidelines advise staff to identify themselves as IFAD employees, stick to areas of expertise, be respectful, and direct any media inquiries to the Communications Division. Staff are encouraged to promote IFAD's social media channels and share work-related updates and stories from IFAD-funded projects.
This document provides an overview of using various social media platforms for business purposes. It discusses using Facebook for branding, customer engagement, and lead generation. Twitter is described as beneficial for interactive participation, brand awareness, and maintaining a competitive edge. Social bookmarking allows users to effectively categorize and save information to establish expertise. YouTube is highlighted as a way to present interesting video content to promote business. Mobile technology facilitates wireless connectivity and access to information anywhere. Online forums foster discussion and information exchange to create awareness and support. In conclusion, social media opens new opportunities for businesses to reach audiences worldwide without limitations.
This document provides information on using various social media platforms for business purposes. It discusses the basics of social media and its advantages. Specific chapters discuss using Facebook, Twitter, social bookmarking, YouTube, mobile technology and forums. The document encourages businesses to take advantage of social media's ability to build brand awareness, engage customers, drive web traffic and generate leads in a cost-effective manner. It provides tips for using each platform's interactive and real-time features to promote a business and stay connected with audiences.
Yes, once again! Get ready to rock your Social Media and get paid for it! Another free eBook and more free training here https ://tinyurl.c om/y3kdtfy7
The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
Social media is also popularly referred to as web 2.0 and is a new and innovative way of getting one’s views and information across to others in an interactive platform that has proven to be quite effective and popular. Get all the info you need here.
How to Use Social Media to Stand up above the Rest. Inside this e-book, you will discover the topics of social media basics, the benefits of social media, using Facebook, using Twitter, using Social book marketing, using Youtube, using mobile technology, and using forums.
The document outlines a social media strategy and job description for a social media engineer intern position at an insurance agency called Astonish Results. Key responsibilities for the social media engineer include maintaining a presence for the agency on platforms like Facebook, Twitter, YouTube and blogs. The strategy proposes goals for growing followers/fans on different platforms and provides training materials and templates for setting up accounts and a social media policy.
The document provides guidance on how to start a social media marketing strategy. It recommends defining goals and researching which social media tools, such as Facebook, Twitter, and Instagram, best fit your strategy. It then advises creating accounts on the chosen platforms, starting to build a network by sharing content and engaging with others, and continuing engagement while reviewing your strategy over time.
In this book you will learn all social media marketing and
Expand your Business and Earn from social media marketing Then click here for more info
https://45db9mb9qrncx0lgz5q5mdc5er.hop.clickbank.net/
Understanding that social media is not advertising is also an
important distinction that needs to be made clear. Understanding
that it requires a level of individual participation on a level that shows
a personal touch is important. When participating the individual
needs to be as them and not try to be something else as the
relationship building factor plays an important role in social media
platforms.
Social media provides for the involvement and support one is able to
Free ebook download!
Introducing social media Hero -- How to use social media to stand up Above the Rest. Inside this eBook, you will discover the topics about social media basics, the benefits of social media, using Facebook, using Twitter, using social bookmaking, using YouTube, using mobile technology and using forums.
Understanding that social media is not advertising is also an
important distinction that needs to be made clear. Understanding
that it requires a level of individual participation on a level that shows
a personal touch is important. When participating the individual
needs to be as them and not try to be something else as the
relationship building factor plays an important role in social media
platforms.
The current trend of material postings is designed to enhance the
exchange of idea where creativity has little or no bounds and the
secure form of information is featured and accessed.
The sharing, collaboration and functionality of the social media
allows for these to be done comfortably. This form of sharing is often
done in an interactive fashion that also facilitates an immeasurable
amount of viewpoints contributed.
Beacons social media hero and make moneyAdityaNigam26
This document provides an overview of using social media for business purposes. It discusses using platforms like Facebook, Twitter, YouTube and forums to generate brand awareness, engage customers, drive web traffic and generate leads. Each chapter summarizes the key benefits and strategies for using a different social media tool effectively, such as using video on YouTube to demonstrate expertise, or monitoring competitors on Twitter. The overall document emphasizes how social media allows businesses to interact directly with customers and build their brand through sharing content and fostering online communities.
Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content.
Introducing Social Media Hero - How to Use Social Media to Stand up Above the Rest. Inside this eBook, you will discover the topics about social media basics, the benefits of social media, using Facebook, using Twitter, using social bookmarking, using YouTube, using mobile technology and using forums.
Introducing Social Media Hero - How to Use Social Media to Stand up Above the Rest. Inside this eBook, you will discover the topics about social media sics, the benefits of social media, using Facebook, using Twitter, using social bookmarking, using YouTube, using mobile technology, and using forums
Similar to Kcb202 New Media: Social Media Guideline for PR using Facebook (20)
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2. about PR company – “PR4U” decided to create a social media guideline, whereby our PR Professionals will adhere to especially concerning developed 8 do’s and don'ts asa starting point
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4. 1. DO use facebook connect Facebook Connect – to be used as a way of connecting different new media platformseg. Blogs, YouTube, Facebook, Twitter, company website - Mend the fragmentation social media platforms & users > highly networked environment and reach a wider audience How? - two ways. Embed the tool (Facebook Connect Wizard Tool) into blogs, websites, etc. (bear in mind most sites now come with Facebook Connect: Youtube/Vimeo/Blogpost)OR Connect with Facebook Connect when visiting other sites USER & VIEWERS PRODUSERS Privacy is an issue.. combat through constant moderation – of users and Facebook site.
5. 2. DO affiliate with other Organisations and People Friends = ambassadorsutilise the networks“piggy back reputation” Remember: audience are not a passive audience Appropriate org. / Inappropriate org. Association = mutually beneficialrecognising and promoting org. networks Agreements between organisations
6. 3.DO filter & moderate info. No inappropriate images should be uploaded that could hinder image of:Clients Brand Company/YourselfDon’t post anything un-work related on the pageRemember = “Client confidentiality”
7. 4.DO share media/news clippings New concept of - PR2.0 "Social media releases" replacing traditional forms of media release Allows PR professionals to develop and maintain relationships with journalists Facebook is by far the market leader among social networking sites 3/4 of public relations professionals believe Facebook has enhanced public relations
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9. 1. DON’T choose group profile setting Three different platforms:Personal/People – Fans Pages – Group PagesDifference between pages = moderation ability, privacy, different levels of involvmentso – different settings allow for different professionals usesPersonal/People – does not posses useful utilities to aid in campaigning a brandGroup pages – not much privacy, allows everyone to be moderators, “faceless robots”.So: always choose Fans PagesAudiences: active – “persumption”Why Fans Pages instead?
10. 2. DON’T misuse facebook apps Not all applications are optimised for pages Applications should be related and Should reflect purpose of FB profile Appropriate use of applications shows - understanding of FB Understanding best practices for chosen communication tool Allows publics to engage in dialog Useful applications Note application: allows you to import an RSS feed to drive traffic to a related blog or Twitter account. CoinJars: an application used in fundraising. Provides mechanism for free movement of funds between users and to merchants. Uses 'iCoins': an online currency that you can spend and send around the world. Adult literacy: "i read" application Inappropriate applications Depends on organisation Anti Gambling page - "Poker Palace" application Mental Health awareness page – "What does my personality say about me"
11. 3. DON’T invite everyone and anyone When planning for an event (on Facebook event) – be careful of the guest list – or even when sharing event information Who is it going out to? Don’t allow for an “open” guest list – not everyone should be invited
12. 4. DON’T Bombard with spam updates/inapropriate links PR professionals urge other PR professionals tocheck out Facebook Best forum in which to share information Should not share anything unprofessional Should be used to share your company's professional opinions, not unprofessional links or posts e.g. YouTube videos No one likes Facebook spam - especially in PR