The document outlines a social media strategy and job description for a social media engineer intern position at an insurance agency called Astonish Results. Key responsibilities for the social media engineer include maintaining a presence for the agency on platforms like Facebook, Twitter, YouTube and blogs. The strategy proposes goals for growing followers/fans on different platforms and provides training materials and templates for setting up accounts and a social media policy.

1. Astonish Results Blogger Game Plan <br />Scope: What is a Social Media Engineer aka Blogger?<br />Astonish Results has found it very helpful and profitable to have a dedicated resource(s) to implement and execute a social media strategy for the agency. Typically, we recommend college interns for the position for the following reasons:<br />Interns are incredibly economical

2. College students utilize social media platforms on an hourly basis and have an excellent grasp of the capabilities of social media platforms and how to operate within themJob Description:<br />Here is the job description/job posting Astonish Results has created for you, please feel free to make adjustments to this listing.<br />Social Networking Engineer Internship<br />Department: Marketing<br />Reports To: Owner<br />Overall Responsibilities: To work diligently to give the agency a presence on all social networking arenas including but not limited to: You Tube, Facebook, NING, Twitter, Word press…<br />Key Areas of Responsibility:<br />Work with all aspects of the agency to effectively market and promote agency and industry news/success stories

3. To educate the modern consumer about the Independent Agency

4. To creatively find new outlets and opportunities for the agency to advertize and promote online

5. To be consistent and professional in all communications

6. Write at least 5 blogs per week

7. Create a system to integrate social networking into every area of the agencyTerm of Employment:<br />At least 1 semester, depending on results and success an offer for longer term employment may be extended<br />Qualifications:<br />Sales aptitude if no work experience

8. High aptitude for technology and social networking sites

9. Can do anything attitude

10. Willingness to work with a team

11. Professional and creativity

12. Understanding of how to utilize social networking to market and promote in a business environment Examples of Social Media Engineers Live and in Person!<br />Insurance Journal E Marketing Minute: A Day in the Life of an Agency Blogger<br />http://www.insurancejournal.tv/videos/3579/<br />Recommended Platforms for the Social Media Engineer to Maintain:<br />Facebook

13. Twitter

14. YouTube

15. LinkedIn

16. Flickr

17. On-site Blog

18. Off-site Blog (wordpress)Social Media Policy<br />Your Social Media Engineer has access to building your online identity! You want to makes sure you protect your agency. Similar to an employee manual or code of conduct your Social Media Engineer should adhere and sign the Social Media Policy included in the appendix.<br />Appendix A- Social Media Web Policy Guide

19. Appendix B-Social Media Policy Example #1

20. Appendix C-Social Media Policy Example #2Training Materials:<br />Facebook 101 Webinar: http://www.astonishusergroup.com/videos/view/facebook-101-webinar_302.html

21. How to set up a Facebook Fan Page: http://www.astonishusergroup.com/videos/view/facebook-fan-page-set-up-webinar_389.html

22. Twitter 101 Webinar: http://www.astonishusergroup.com/videos/view/astonish-results-webinar---twitter-101_286.html

23. Twitter 201 Webinar: http://www.astonishusergroup.com/videos/view/twitter-201-astonish-results-webinar_294.html

24. Youtube Webinar: http://www.astonishusergroup.com/videos/view/youtube-webinar_388.html

25. LinkedIn: Insurance Marketing Guide to LinkedIn

26. Flickr: Newbies Guide to Flickr

27. Wordpress Blogging For SEO (Appendix D)

28. Search Engine Optimization Guide (see attached)Proposed Social Media Plan<br />Blogging:<br />Onsite Blog

29. Post agency-related information, examples charitable contributions, new employees, community involvement any type of Agency News

30. Example: http://www.bucciinsurance.com/contact-us/our-blog/

31. Off site Wordpress Blogs