This document provides an overview of Teradata's social media strategy and guidelines for employees. It discusses the importance of social media, the key social media channels Teradata focuses on (LinkedIn, SlideShare, Twitter, Facebook, YouTube), and how employees can help by monitoring conversations, engaging online, creating and sharing content, and integrating social media with other marketing efforts. The goal is to increase brand awareness for Teradata in business and IT communities.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
Social media has taken the business world by storm. Many companies struggle
as they try to build successful strategies with social networking tools. When used
purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;
and how to measure social media ROI (Return on Investment). Be the catalyst
for managing the social media challenges in your organization!
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Presented by Heather Schoegler and Tamarah Brownlee of Parkview Health. Covers content including:
- Guidelines or Policy or Both?
- Crafting your Policy and Guidelines
- NLRB Insights
- Implementation Plan
- Employee Social Media Examples
- Future Issues
- Your Next Steps
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
Social media has taken the business world by storm. Many companies struggle
as they try to build successful strategies with social networking tools. When used
purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;
and how to measure social media ROI (Return on Investment). Be the catalyst
for managing the social media challenges in your organization!
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Presented by Heather Schoegler and Tamarah Brownlee of Parkview Health. Covers content including:
- Guidelines or Policy or Both?
- Crafting your Policy and Guidelines
- NLRB Insights
- Implementation Plan
- Employee Social Media Examples
- Future Issues
- Your Next Steps
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
BSI team recommends technologies from Teradata Aster and Aprimo, a Teradata company, for better marketing via event-based Marketing, GoldenPath Analytics, and Attribution/Digital Marketing Optimization.
An excellent social media strategy created by the American Red Cross to encourage Red Cross staff and local chapters to participate in social media and helps them create a strategy for their particular chapter.
How to Use Algorithms to Scale Digital BusinessTeradata
Gartner defines digital business as the creation of new business designs by blurring the digital and physical worlds. Digital business creates new business opportunities, but the amount of data generated will eclipse the human ability to process it. Further, many complex decisions will need to be made in timeframes, and at scales, that are impossible by human actors. Gartner analyst Chet Geschickter will explain share advice on how to leverage algorithmic business principles to drive digital business success.
The 17th edition of Social policy in the European Union: state of play reports on recent EU and national social policymaking, with contributions from leading scholars pointing to a ‘crisis’, the best word to characterize 2015. Tensions in the EU reached an unprecedented level: the migration crisis showed the EU the limits of its decision-making capacity, economic weakness continued to prevail, austerity policies and the badly handled socioeconomic Greek crisis turned populations against the EU – and then came the Brexit vote.
This book argues that the centrifugal pressures within the EU and the EMU can be handled through a process of managed integration and disintegration. It maintains that the EU’s renewed focus on long-term unemployment is biased towards a ‘jobs first’ approach, contributing to the EU’s Janus-faced approach to the social dimension. It demonstrates that the austerity dogma has led to an erosion of social rights and makes a plea in favour of going ‘back to basics’ with regard to worker’s protection. Reflection and down-to-earth debate on the long-term integration of both EU migrants and refugees is required.
The political reality of 2015 demonstrates that the EU project has been too narrowly focused on reciprocity, instead of solidarity. The harsh reality is that the European project can no longer be considered irreversible. The EU’s core values must therefore be reaffirmed with a view to creating a new common sense of purpose, including a more explicit commitment to equitable growth via a European Social Union.
Why do companies need social media guidelines? What are the challenges they meet?
With our recent experience in creating the official social media guidelines for UBA (Union of Belgian Advertisers), Hélène Debaisieux, Social Media Consultant at Cleverwood, will shine her light on essential points companies should consider when setting up social media guidelines for their employees.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved productivity
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Marketing Products, Services and Unique Ideas - using WordPress and Social MediaDurhamPCusers
WordPress is the world's most popular blogging software and it has over 50 million websites using WordPress as it's CMS. Ajax-based Aaran Duncan, winner of the Best WordPress designer site at WordCamp 2009, will demonstrate the features and benefits of using WordPress and some of the key elements to enhance a website's popularity on the Internet.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Humans are sentient. We perceive. We feel. We listen. The problem is the more you put together, the more we lose these capabilities. We get slower. The idea is, how we create a company that acts like a single organism, where we identify opportunities, and that allows us to work in a faster and exponential world world where development happens in months rather than years. Don't let digital transformation become a war of competitive attrition. You may need to invest in your future to change the game.
Teradata Listener™: Radically Simplify Big Data StreamingTeradata
Teradata Listener™ is an intelligent, self-service solution for ingesting and distributing extremely fast moving data streams throughout the analytical ecosystem. Listener
is designed to be the primary ingestion framework for organizations with multiple data streams. Listener reliably delivers data without loss and provides low-latency ingestion for near real-time applications.
Telematics data provides a wealth of new, actionable insights, particularly when integrated with other enterprise data. But where do you start? How do you prioritize? What is the roadmap? In an interactive workshop learn how to derive more from data so you can do more in your business.
- Find the value of integrating telematics data with traditional data elements, including financial, customer, manufacturing, location and weather data
- How integrated telematics data can improve customer satisfaction, lifecycle management, warranty reserves, supply chain performance, and even engineering & design choices
- Gain practical examples from top manufacturers to improve operational efficiencies, develop new revenue streams, create customer insights, and better understand product performance
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
BSI Teradata: The Shocking Case of Home Electronics PlanetTeradata
Home Electronics Planet, a big-box retailer, has digital marketing campaigns that are failing. Their Chief Marketing Officer gets some analytics and data science help from Business Scenario Investigators who recommend changing their search keywords mix, creating tighter customer segments based on product purchase sequencing coupled with real-time web page personalizations, and revising their e-mail marketing to improve business results.
How we did it: BSI: Teradata Case of the Tainted LasagnaTeradata
Great Brands, a major food producer, faces yet another recall. The government is pointing at Turkey Broccoli Lasagna as the culprit, so the Chief Risk Officer and Chief Supply Chain officer bring in BSI investigators to help them build a better/faster track and trace system, using Big Data analytics.
To see more BSI: Teradata, go to http://www.facebook.com/bsiTeradata
Teradata BSI: Case of the Retail Turnaround Teradata
This set of Powerpoint slides describes the analytics work of Teradata: Business Scenario Investigation employees who help move Taylor & Swift, a big-box retailer, from a silo’d stores vs. web approach to an integrated Omni-Channel Retailing approach to customers, marketing, and sales. The team comes up with 5 ideas, 2 of which are tried out. The story illustrates the use Teradata, Aster, Aprimo, and Tableau as tools to glean faster and deeper analytical insights on Big Data, specifically web walks.
The League of Analytic Superheroes is the culmination of a powerful partnership between SAS and Teradata, the leaders in business analytics and enterprise data warehousing. The partnership honors industry innovators by acknowledging their unique skills managing and analyzing data. www.analyticsuperheroes.com
Workflow Best Practices - DeVry UniversityTeradata
Andrea Passas with DeVry University presented Workflow Best Practices at the Aprimo Marketing Summit. For more information please visit www.Teradata.com
BSI Teradata: The Case of the Dropped Mobile CallsTeradata
The BSI team helps Intergalactic Telephone Corp., whose customers are experiencing dropped mobile phone calls. Using Teradata Aster, Teradata Hybrid Storage, Aprimo and Tableau, the team develops some novel approaches to analyzing call detail records to identify the top potential defectors and to improve customer satisfaction with a powerful combination of real-time apolgies, credits on bills, software upgrades, and free femtocell boosters for selected customers. Watch the video at http://bit.ly/zDfmJH.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Welcome to the
Terada ta Social
M edia Gu idebook
In this book you’ll find:
social Media and teradata ...................... 3
guidelines and First steps ...................... 7
the Five channels – a primer ................ 10
resources . . . . ............................... ........ 22
Why Is socIal MedIa IMportant?
soMe Facts and FIgures…
> Nearly two billion people are currently online. (Internet World Stats)
> 22% of their time is spent in social media. (Mashable)
> Average American internet users watch 30 minutes of video online per day.
(comScore)
> Social media use among baby boomers 55-64 rose to 43% in December 2010.
(Marketingcharts.com via David Erickson)
2
3. social Media
Chapsoeial 1:edia and teradata
t rM
c
guidelines
the BIg socIal MedIa
pIcture For teradata.
our goal: Create brand awareness
in business and IT communities.
our objective: Use relevant
social media channels to increase
dialogue, creating brand awareness
the Five channels
in the social media sphere.
resources
3
4. social Media
What Is socIal MedIa? socIal MedIa categorIes
and channels
social media and networking is:
Teradata has selected five social media categories
> A way to communicate and connect with your family, and their primary channels to help us achieve our goals
friends, colleagues, and others. and objectives:
> A way of using the internet to instantly collaborate and social media category primary channel
talk about ideas or causes.
Business-oriented (professional) LinkedIn
> A world where anyone can be a publisher, reporter, artist,
guidelines
filmmaker, or photographer. Business media-sharing SlideShare
Microblogging Twitter
What does socIal MedIa Social networking Facebook
Mean to teradata?
Video-sharing YouTube
social media allows us to:
> Express our company’s human voice.
the Five channels
> Share knowledge and information.
> Share ideas in progress, and let others join in.
hoW you can help
Social media is an effective, low-cost vehicle for achieving
Teradata business objectives. You can use it to help Teradata by:
> Networking with the right people.
> Increasing traffic to Teradata.com.
resources
> Monitoring the competition and Teradata’s reputation.
> Helping create awareness about Teradata.
4
5. social Media
Business-oriented social media sites allow you to present social networking sites allow you to
a business profile to: construct a profile to which you can:
> Communicate with professionals you know and trust. > Post content and photos.
> Meet and network with people in your industry and others. > Choose to connect to other users.
> Identify and create sub-groups for discussing specific > View other users’ content and
topics or challenges. connections.
linkedIn is one of the most popular business-oriented Facebook is one of the most
guidelines
social media sites. popular social networking sites.
Business media-sharing sites allow you to: youtube is one of the most popular
video-sharing web sites. Video-
> Share slideshows, video, and audio files.
sharing sites allow you to:
> Establish industry, thought, and product and services
> Upload video clips to a web site.
leadership.
> Use the service (or host) to store
the Five channels
> Raise brand awareness and generate new relationships.
videos on its server so others can
slideshare is one of the most popular business media- view and comment.
sharing sites.
Microblogging sites offer a form of blogging, but with
shorter content than in traditional blogs. twitter is one of
the most popular microblogging services.
> Entries might be simple short sentences or a single
picture or link.
resources
> Subject matter might include “what I’m doing now” or
“check out this story or site.”
> Dialogue and conversation are easy and fast.
5
6. social Media
teradata’s socIal MedIa strategy Increase and enhance our web presence and
and What It Means to you blog conversation
Keep these ideas in mind when engaging in social media: Teradata’s web presence is an important communication
and lead generation tool.
Monitor and engage > Discussing and promoting Teradata helps elevate awareness.
Use social media to check out the word on the street about Teradata.
> Generating new content about Teradata or mentioning
> Read and listen to what people are saying and don’t be afraid to Teradata.com helps to enhance our image.
participate.
guidelines
Integrate with planned marketing tactics
> Take the opportunity to promote Teradata and debunk myths.
Consider social media as a way to enhance our current
marketing mix.
create and leverage content
You can help by being a good storyteller and generate content that puts > Social media opens the door to new options for collateral
Teradata’s best face forward by telling the online world. and sales tools, podcasts, videos, web seminars, and
Teradata.com.
> Share content, such as press releases, white papers, customer wins,
awards, and teradata.com and Teradata Magazine content. capitalize on Teradata Magazine
the Five channels
> Don’t be afraid to comment on what you read and correct misconceptions. > Teradata Magazine is a customer-focused publication that
accurately reflects our corporate strategy.
> Teradata Magazine explores hot topics and trends, and
features third-party and industry expert input.
> Visit teradataMagazine.com, and share its content.
Measure and report
Teradata measures and monitors its social media strategy to
help refine our marketing approach and tactics.
resources
> Monthly metrics show Teradata site visits and referrals and
the number of followers of our efforts on the five social
media channels we address.
6
7. social Media
Chapgerelin: s and First steps
t id 2e Keep these guidelines in mind:
> setting up social media – If you need help, contact
u
social.media@teradata.com.
> don’t tell secrets – Avoid publishing confidential company
information, such as unpublished details about our software,
teradata’s current projects, future product ship dates, financial
socIal MedIa information, research, trade secrets, and advance earnings.
guIdelInes
> protect your own privacy – Don’t post information that
guidelines
The bottom line you don’t want the world to see.
is to use your > Be honest – Don’t blog anonymously, or use pseudonyms
common sense, or false screen names. Don’t say anything that’s dishonest
and keep your or misleading.
audience in mind. > respect your audience, teradata, and your coworkers –
Don’t say anything Teradata’s employees and customers reflect a diverse set
negative about of customs, values, and points of view. Be yourself, but be
respectful.
Teradata. If you
the Five channels
make a mistake, > protect teradata customers, business partners, and
apologize, fix it, suppliers – Don’t reference customers without their
approval, discuss confidential details of a customer
and move on.
engagement, or trash or embarrass anyone in the Teradata
community.
> controversial issues – If you see misrepresentations
made about Teradata, point them out with respect and
provide facts.
> Be the first to respond to your own mistakes – If you make
an error, admit it and correct it quickly.
resources
> don’t forget your day job – Make sure that your social
media time doesn’t interfere with your job.
7
8. social Media
social media tips – a few more get started
ideas that will contribute to a
You may be inexperienced or uncomfortable with social media, or view
successful experience:
it as time-consuming. Here are some tips for familiarizing yourself with
> For best results, write about what social media and becoming more comfortable with the technology:
you know.
> Use a spell-checker and take time to
don’t be afraid to hover
edit and reflect. Watch and listen for a while. Set up an account, and keep a low profile.
Check out what’s being said and how people are saying it, and hang
> If in doubt over a post, ask someone
around until you’re comfortable joining in the discussion.
guidelines
else to review it first.
Follow people you admire and who inspire you
Start by connecting with friends and experts you know
and respect. Watch what they say and how they work in
the channel to learn online etiquette.
Blogging tips and guidelines
the Five channels
Blogs start conversations and generate buzz, and can be
a great addition to our marketing, public relations, and
brand mix alongside Teradata.com.
resources
8
9. social Media
Blogging: getting started
> Here’s a good site to begin with:
www.wikihow.com/start-a-Blog
> Find Teradata blogs here: blogs.teradata.com
> Consider your blog as a chance to build a
dos and don’ts
community and not as a promotional or
marketing tool. > Don’t promote yourself or Teradata at the expense of your readers’ attention.
> Share your expertise and bring something new > Be short and to the point. Some of the best blog posts are only a couple of
guidelines
to the table. And write it yourself so it reflects paragraphs.
your personality.
> Don’t treat your blog as an extension of your press center.
> Include photos and other visuals to generate
> Get permission from your manager to speak on behalf of Teradata.
interest. Also make sure to use tags,
descriptions, and titles to enhance search engine > Don’t share Teradata information that is confidential and proprietary – such as
optimization. trademarks, upcoming product releases, sales, finances, company strategy, or
anything that hasn’t been publicly released by the company.
> Ask readers to participate and always reply to
the Five channels
comments. > Don’t use the Teradata logo or trademarks on your blog without written
permission.
> Share your blog and other blogs you like via
the social media channels. Blogging platforms > Know that Teradata can discipline you for commentary, content, or images
typically have RSS built in, making sharing with that are defamatory, pornographic, proprietary, harassing, libelous, or that can
Facebook and Twitter effortless. Encourage the create a hostile work environment. Using copyrighted materials, unfounded or
use of Digg, Reddit, and StumbleUpon so visitors derogatory statements, or misrepresentation can also result in disciplinary action.
can add your blog to those sites.
> Write knowledgeably, accurately, and professionally. Even if you make it clear
> Blog regularly so your readers won’t lose you’re not officially speaking on behalf of Teradata, your posts will still create an
interest. Statistics show that mornings (just opinion of Teradata in the minds of your readers.
before noon) are the best time to post for
> Don’t sell any product or service that would compete with Teradata. If in doubt,
the highest readership – particularly Saturday
resources
talk with your manager.
mornings.
> If you’re contacted by the media about Teradata, refer them to the PR or HR
> Read and comment on other blogs.
departments.
9
10. social Media
ChaptFivr ch:annels – a primer
the
ee 3
Some of you are frequent
users, some are casual, and
guidelines
some of you avoid social
media altogether. In any case,
linkedIn, slideshare, twitter,
Facebook, and youtube
represent the core of today’s
social media channels. This
section will give you the basics
the Five channels
you need to set up accounts
and see how participating
can benefit you and Teradata.
For more comprehensive
information, see helpful links
in the Resources chapter.
resources
10
11. social Media
lInKedIn
suggested uses: communicate and
network to each other internally and
to very specific groups.
LinkedIn is a professional networking site for making
business contacts, exchanging advice, sharing
business opportunities, and manifesting thought
leadership and expertise. Creating a LinkedIn group
guidelines
allows you to send very specific messages and offers
to a highly targeted group.
> 81% of business-to-business marketers use LinkedIn linkedin.com/companies/teradata
(BtoB Magazine and the Association of National
Advertisers).
> Teradata has more than 8,600 LinkedIn followers
and 3,000 group members.
the Five channels
getting started and using linkedIn is easy…
> LinkedIn has 90+ million members in more than
200 countries.* create your account – Go to linkedIn.com, and create a Profile. This is your online
resume, and adding personal interests, hobbies, and activities will give personality
> A new member joins approximately every second.* to your profile.
> Executives from all Fortune 500 companies adjust your settings – This includes everything from your home page set up to
are members.* privacy and email notification choices – and there are many options.
* Figures provided by LinkedIn.
answer the “What are you working on?” question – You can update this whenever
you visit, or leave blank if you wish. After five days, LinkedIn will remove your status.
Build your network – Begin searching for and connecting with people you know. You
resources
can also upload your contacts, and then request a connection. Make it work for you!
Use LinkedIn to ask and answer questions, introduce colleagues, and learn from your
professional network. Once you get familiar with connecting with people, you can
build groups based on anything from common interests to project participation.
11
12. social Media
engagement tips
> Build a solid professional profile.
Benefits for teradata > Showcase who you are through talents, background, experience, and interests.
> Enhance internal and external communication > Upload a professional image.
and image among employees, third parties, and
customers. > Personalize your message when asking for a connection or recommendation.
> Share and find business opportunities. > Add your profile link to your email signature.
guidelines
> Present Teradata industry leadership. > Include your Twitter link on your profile.
> Get active in LinkedIn Answers.
Benefits for you
> Become a follower of both the Teradata group and Teradata corporate LinkedIn
> Get to know current and potential clients, service
profile (two separate LinkedIn groups).
providers, and subject matter experts.
> Collaborate on tasks and projects.
dos and don’ts
the Five channels
> Complete your profile.
> Make your interactions personal.
> List your current position and past two positions.
> Give recommendations first, then request at least
three from others.
> Don’t become an invitation spammer and confuse
quantity with quality.
resources
12
13. social Media
slIdeshare getting started on slideshare is easy…
Visit and view – Go to slideshare.net and search for
suggested use: distribute presentations externally; a topic, company, or individual name you’re interested
establish industry, thought, and product leadership. in. Type Teradata into the search box and view any
SlideShare lets you share presentations, documents, and PDFs with a public presentations posted.
professional community. Content examples are solution, product and service,
create an account and follow teradata – To create
customer, and strategy presentations. Registered users can share their own
an account, click on register, and enter the basic
work, and comment on, download, and disseminate other users’ material.
information for username, password, email, and
Content that goes viral through other blogs and social networks can drive
location. You’ll be asked what kind of account you
guidelines
traffic to teradata.com, generate leads, and establish brand presence and
want to set up; as an individual user, just leave the
industry leadership.
default setting in place. As a registered user, you can
follow other users (like Teradata), upload files, embed
into blogs and web sites, create webinars or audio
presentations, and even send out conference invites.
share teradata presentations – Send your material
to social.media@teradata.com to share with other
SlideShare followers. It’ll be checked to make sure
the Five channels
it’s right for an external audience, aligned with our
branding efforts, assigned appropriate tags to help
the right people find it via search, and posted. Please
do not post Teradata material directly to SlideShare
via your personal account.
slideshare.net/teradata
resources
13
14. social Media
engagement tips
> Sign up to become a Teradata follower; ask others to follow the
Teradata SlideShare channel.
Benefits for teradata
> Expand your network of contacts by joining groups.
> Establish industry, thought, and product leadership.
> Embed slideshows into your own blog or LinkedIn.
> Presentations go viral as followers pass on material.
> Post on your topic regularly and do timely updates.
> Drive traffic to Teradata.com using embedded links.
> Synch audio to your slides.
guidelines
Benefits for you
> Create a slide that links viewers to other assets on teradata.com.
> Access the latest industry material, including competitors’
presentations. > Include a call-to-action.
> Get the word out on your professional activities and ideas. > Use Facebook and Twitter to link to presentations on SlideShare.
> Contact social.media@teradata.com to get your
dos and don’ts
presentation added to the Teradata corporate SlideShare
> Limit presentations to 10-25 slides. channel.
the Five channels
> Don’t use animation or customer content.
> Close with a single slide linking to
Teradata.com.
> Include notes when you can to add to
user’s understanding and knowledge
retention.
resources
14
15. social Media
tWItter some twit
ter stats*
> 175 millio
n registere
d users an
suggested uses: create dialogue about relevant > Average d 300,000
of 140 milli new users
on tweets per day.
topics. push out information about what’s new on per week. per day an
d 1 billion tw
eets
teradata.com, in Teradata Magazine, and in the news. > Users wit
h a biogra
support teradata events and web seminars. phy on Tw
from Dece itter increa
mber 200 sed from 3
9 to Decem 1 to 69%
Twitter is an online microblogging site where you can share your > Friday a ber 2010. (P
t 4 p.m. ES ew)
T is the mo
ideas and thoughts about subjects you’re passionate about, or (Dan Zare st retweeta
lla and Hu ble day/tim
bSpot) e of the w
simply to offer up a snapshot of what you’re doing at any given * Figures
eek.
guidelines
provided
by Twitter
moment. Tweeting via computer or smartphone is like sending an IM
to all of your followers at once. It’s great for building relationships,
making contacts with other industry professionals, and getting
information on topics that interest you. getting started and using twitter is easy…
The annual growth in the number of visitors to Twitter’s site is an create your account – Go to twitter.com, and click the get
astounding 1,105% (comScore). Teradata’s Twitter account now has started button. Enter your name, username, email address, and
more than 4,000 followers. then complete your profile and account information, and add a
profile picture. Include a link to your own web site or blog, or to
the Five channels
Teradata.com. Use the Devices tab to connect to your mobile
phone to receive or send messages via text.
look for friends – Click on Find People, and search for friends,
relatives, colleagues, and groups. Then click on the Follow button
to see what they’re tweeting. (They may have to accept you as a
Follower before this can happen, as you will when people want to
follow you.) You can see who your connections are following and
connect with those people.
Find your interests – Use the Search box and look for people who
have tweeted about topics you’re interested in, including Teradata.
resources
start tweeting – Just start posting. On the home page, type your
message in the box on top, and click Update. Say what you’re
doing, post a link, or ask a question. Keep it short. Tweets must be
twitter.com/teradata under 140 characters.
15
16. social Media
> Report spammers.
> Use URL shorteners to share links with others and help them
retweet you.
Benefits for teradata
> Debunk misinformation about Teradata. > Don’t use all 140 characters: use the 120 character rule to
encourage others to retweet you.
> Push out information about what’s new and happening on
Teradata.com, in Teradata Magazine, and in the news. > Include a complete name, photo, and bio.
> Support Teradata events and web seminars. engagement tips
guidelines
> Retweet posts that you find interesting.
Benefits for you
> Build relationships with industry professionals and old and > Follow people who have followed you.
new friends. > Share music, videos, and photos with your followers.
> Get information about topics that interest you. > If you want someone to retweet, ask!
dos and don’ts > Use #followfriday or #ff to suggest Twitter accounts that others
should follow.
the Five channels
> Learn Twitter lingo (RT, @, DM, and #) before you start.
> Follow hashtags (#) for events you are attending or interested in.
> Use direct messages only for private messages.
You can find new followers or new inspiration for tweeting through
> Don’t expect to get followers right away. You need to create posts these streams.
the community finds valuable. Hint: use links to relevant assets.
resources
16
17. social Media
some Fac
FaceBooK ebook sta
ts*
> 600 milli
on+ active use
suggested uses: put a face and a personality to teradata rs.
> 50% of a
ctive users log in
with lighter content, including photos and videos, > People s
daily.
pend more
games, informal polls, and employee recognition. Facebook than 500 b
illion minu
. tes per mo
Facebook is one of the most personal social networking sites nth on
> 250 milli
on+ people
available, and it’s making great strides in creating a business-friendly use Faceb
> During a ook Conne
n average ct every m
environment. 20-minute onth.
1,587,000 period in 2
wall posts 010, there
10,208,00 , 2,716,000 were:
guidelines
Facebook had the reputation of being a social site for kids only. 0 commen photos up
ts posted. loaded, an
But today, the fastest growing Facebook demographic is users 35 * Figures (AllFacebo d
provided
by Face bo
ok . ok.com)
years and older, with a huge surge from the 55-and-over user base.
Teradata’s Facebook page currently has more than 3,100 fans.
getting started and using Facebook is easy…
create your account – Go to facebook.com, and choose Sign Up
Now. Enter your name, email, password, and other basic information.
You’ll get an email asking you to follow a link to confirm your account.
the Five channels
Be careful not to choose to add everyone on your contact list.
set up your profile – Enter as much information as you wish in
categories called Basic, Personal, Contact, Education, and Work. It’s
a good idea to add a profile picture.
adjust your settings – Click on Settings to control who sees your
profile and posts.
get going! – Find your associates, friends, and relatives using the
search tool and by uploading your personal contact lists. Those
you invite to be a friend will have to okay you, and vice versa. Share
pictures, videos, web links, and more. Check your “News Feed” to
resources
facebook.com/teradata
see what’s up with your connections, and manage your Profile page
so that it reflects who you are. Use the search box to find friends,
interests, and business pages, like Teradata’s.
17
18. social Media
dos and don’ts
> Fill out your profile completely.
Benefits for teradata > Adjust your privacy settings to your preferences.
> Push out information. > Don’t overpost your status updates. Post only as frequently as
you would want to read others’ posts.
> Create campaigns, content, and awareness devices.
> Don’t create more than one account (more than one is a violation
> Promote products.
of the terms of service).
> Build new relationships and nurture existing ones.
guidelines
engagement tips
Benefits for you
> Share photos, videos, and links with your contacts.
> Connect with old friends and new associates.
> Like and comment on your friends’ updates.
> Share updates and information about yourself.
> Tag a friend in your status updates by using the @ symbol
> Post content you find interesting and participate in before their name. This adds your status update to their profile
interesting discussions. and increases your engagement.
the Five channels
resources
18
19. social Media
youtuBe
suggested use: Viral video dissemination
YouTube is a video-sharing web site where individuals
and organizations can upload videos, ranging from
amateur productions on video and webcams to
highly produced corporate, news media, and music
presentations. Subject matter can include customer
testimonials, product/service introductions, product
guidelines
demos, events promotion, thought leadership
productions, video blogs, and more. Non-registered
viewers have access to videos, but you must create
an account to upload. youtube.com/teradata
tats*
youtube s ily on YouT
ube,
getting started and using youtube is easy…
atched da
the Five channels
w
videos are ed every m
inute.
> 2 billion o is upload
urs of vide create your account – Go to youtube.com, and click on Sign In if you already have
and 24 ho an was
60 days th
eo is uplo aded every orks in
a Google/Gmail account (you can use the same login and password since YouTube
> More vid ision netw
ajo r U.S. telev is a Google service). If you don’t have a Google account, click on Create Account,
all three m
created by sign up, provide an email address, password, user name, and some other basic
60 years. the site
e the U.S.; information. Then check the email address you provided, and follow the instructions
s from outsid
affic come
> 70% of tr ntries.
to complete the registration.
in 25 cou ube.
is localized y on YouT
s 15 m inutes a da Watch videos – Your YouTube account gives you a home page, search box, and
user spend
> Average of all traffi
c on options to see popular videos and videos that are being watched now. There’s also
ile predic ts that 60% Tube
> Bytemob ideo – You a Recommended for You section that’s based on your past viewing history. You can
11 w ill be for v
web in 20
the mobile e of that.
also subscribe to channels that interest you.
percentag
resources
represe nts a large
e.
upload videos – From your home page, click Upload. Videos can be in high
by YouTub
provided
* Figures
definition, up to 2GB in size, 10 minutes long, and in a wide variety of formats
(.mpeg4, .avi, .mov, .wmv, .flv). There’s even a paid option to promote your content.
19
20. social Media
engagement tips
> Share links to videos from other social media channels.
Benefits for teradata > Ask people to subscribe to the Teradata channels.
> Economical and creative way to share messages > Ask people to share your video and like it on YouTube;
about products and services. ask for comments.
> Videos go viral as people pass on interesting > Provide a link to other Teradata assets on the web.
content.
> Include a call-to-action in the description or in the video.
guidelines
Benefits for you > Create content specifically for YouTube.
> Share videos for free and store videos without using
> Practice rich metadata techniques – use tags,
your own bandwidth.
descriptions, and titles, for example.
> Access huge amounts of informational and
> Include video in viral campaigns.
entertaining content.
dos and don’ts
the Five channels
> Shorter is better. We lose viewers after one minute
15 seconds.
> Visuals capture more viewers and hold attention
longer than talking heads.
> Tell viewers something they’ve never heard before.
> Be daring, entertaining, and compelling. Use a
spokesperson who has energy and personality.
> When filming a person, get close so both audio and
picture are clear.
resources
> Contact social.media@teradata.com to submit
ideas or YouTube videos.
20
21. social Media
pushIng Buttons at teradata.coM
Finally, a few words about those little social media icons you see at the
bottom of stories all over the web, including Teradata.com. These include
Facebook, Twitter, and LinkedIn, and other social news sites, like digg,
reddit, and StumbleUpon.
A large part of social media is sharing your web experiences with others.
You can easily share stories you see and like with your social media
communities by clicking on these icons and following instructions to post,
guidelines
tweet, or share. This is a great way to spread the word when you see
something new on Teradata.com.
the Five channels
resources
21
22. social Media
C :
hapterr4ources
es
guidelines
helpFul lInKs and glossary
The following pages provide
some helpful links/URLs and a
glossary of terms for you to use
as a quick reference guide. See
the help sections of the social
media channels for more detailed
the Five channels
information.
resources
22
23. social Media
helpFul lInKs twitter resources:
mashable.com – blog about social media and > tweepsearch.com – search engine that enables you to search the bios of
technology. Tweeple (Twitter users) by entering keywords. Make sure to use specific
keywords in your bio.
danschwabel.com – blog resource for social media.
> twaitter.com – web tool that allows you to schedule tweets in advance.
bit.ly – utility that allows users to shorten, share,
and track links (URLs) to make sharing easier > blastfollow.com – web tool that allows mass follow of all Tweeple following
and leave valuable space for messaging and a particular hashtag.
conversation.
> twitter guidebook – mashable.com/guidebook/twitter
guidelines
namechk.com – web site that searches all social
media channels for your username of choice. linkedIn resource:
> how to use linked in for business – blog.hubspot.com/blog/tabid/6307/
teradata corporate social media accounts bid/5641/Free-eBook-How-to-Use-LinkedIn-for-Business.aspx
You can follow Teradata on these channels:
youtube resources:
linkedin.com/companies/teradata
> getting started – youtube.com/t/about_youtube
slideshare.net/teradata
the Five channels
> community guidelines – youtube.com/t/community_guidelines
twitter.com/teradata
> help articles – www.google.com/support/youtube
facebook.com/teradata
social media marketing resource:
youtube.com/teradata
> hubspot.com/social-media-marketing-hub
flickr.com/photos/teradatanow
Facebook resource:
> Privacy guide – mashable.com/2011/02/07/facebook-privacy-guide
social news sites:
resources
> digg.com
> reddit.com
> stumbleupon.com
23