The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.