This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project Has Been Developed By The Student Doing Her Bachelors Of Business Administration. The Student Is Doing Her Graduation From Dezyne E'cole College. www.dezyneecolecollege.com.
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project Has Been Developed By The Student Doing His Bachelors Of Business Administration. The Student Is Doing His Graduation From Dezyne E'cole College. www.dezyneecolecollege.com.
Market segmentation involves dividing the total market into distinct subgroups that have similar needs and will respond similarly to marketing programs. Effective segmentation requires the market to be heterogeneous, identifiable subgroups, the ability to profitably target segments, and the means to reach segments. Segmentation allows tailoring products and marketing to specific subgroups' needs and helps uncover wants. Common bases for segmentation include geographic, demographic, psychographic, and behavioral variables.
This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project Has Been Developed By The Student Doing Her Bachelors Of Business Administration. The Student Is Doing Her Graduation From Dezyne E'cole College. www.dezyneecolecollege.com.
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project Has Been Developed By The Student Doing His Bachelors Of Business Administration. The Student Is Doing His Graduation From Dezyne E'cole College. www.dezyneecolecollege.com.
Market segmentation involves dividing the total market into distinct subgroups that have similar needs and will respond similarly to marketing programs. Effective segmentation requires the market to be heterogeneous, identifiable subgroups, the ability to profitably target segments, and the means to reach segments. Segmentation allows tailoring products and marketing to specific subgroups' needs and helps uncover wants. Common bases for segmentation include geographic, demographic, psychographic, and behavioral variables.
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
There are several ways to segment a market, including by geography, demographics, and psychographics. Geographic segmentation divides the market by factors like region, city size, population density, and climate. Demographic segmentation considers income, age, gender, lifestyle, race, culture, and more. Psychographic segmentation examines personality traits, values, attitudes, and lifestyles. Within psychographic segmentation, people can be classified into categories such as innovators, achievers, believers, and survivors based on their characteristics and resources. Market segmentation allows companies to better understand customer groups and tailor their products and marketing accordingly.
This document discusses market segmentation, targeting, and positioning. It defines market segmentation as grouping customers based on traits like demographics and behaviors. Targeting is evaluating segments and focusing on those with the most potential. Positioning is how consumers define a product relative to competitors based on attributes. The document provides examples of segmentation bases like geography and psychographics. It also outlines strategies for targeting like standardized, concentrated, and differentiated approaches. Finally, it discusses positioning strategies like focusing on specific attributes or benefits.
1) Market segmentation involves dividing a market into subgroups based on characteristics like geography, demographics, psychographics, or behavior in order to develop distinct marketing strategies for each subgroup.
2) The key benefits of segmentation are that it allows companies to better understand customer needs, focus resources, and create more satisfying and effective marketing programs.
3) Common bases for segmenting consumer markets include geography, demographics like age or income, psychographic variables like personality or lifestyle, and behavioral factors like usage patterns or benefits sought.
The document discusses marketing strategy and market segmentation. It outlines the goals of segmentation as identifying distinct customer groups to measure market demand, ensure similar customer behavior within segments, and ease of implementing targeted strategies. Common bases for segmentation are described as geographic, demographic, psychographic, and behavioral factors. Effective segmentation is measured by how practical, reliable, and valid the segments are. The presentation concludes that without an effective marketing strategy, resources may be used inefficiently and highest profit customers could be at risk.
The document discusses various levels and approaches for market segmentation including mass marketing, micro marketing, segments, niches, and individual marketing. It describes different bases for segmenting consumer and business markets such as geographic, demographic, psychographic, and behavioral factors. These include variables like age, gender, income, lifestyle, usage occasions, benefits, and attitudes. The document also outlines criteria for effective segmentation, methods for evaluating segments, and considerations for selecting target markets.
Market Segmentation, 7 P's of Marketing.Marketing Mix.Product.Price.Promotion.Advertising.Place.Marketing Mix in Service Industry.People.Physical Evidence.Process.
The document discusses how to understand consumer audiences by outlining factors that influence consumer behavior such as psychological, social, and cultural influences. It also explains how segmenting consumers into groups with similar characteristics and targeting specific segments is important for effective marketing. The stages of the consumer decision making process and different paths to brand decisions are presented to provide insight into consumer motivations.
This document discusses the four main bases for market segmentation: demographic, geographic, psychographic, and behavioral. Demographic segmentation divides the market based on factors like age, gender, family size, income, and education level. Geographic segmentation divides the market according to geographical units such as region, neighborhood, or continent. Psychographic segmentation groups buyers based on social class, lifestyle, and motivations. Behavioral segmentation divides the market according to variables such as purchase occasion, loyalty rate, usage rate, and benefits sought.
The document discusses conducting an environmental analysis before pursuing a career as a software engineer. It analyzes the educational, economic, social, ecological, political, and cultural environments both inside and outside the university. The analysis identifies opportunities such as developing skills and broad general education, as well as threats like low facilities to follow professional courses. It recommends obtaining qualifications like a CST/IIT degree and completing additional programs. The document was created by a group of 9 students with the goal of creating an action plan to build a career as a software engineer.
Motivational speakers give a sense of hope, belief, energy and empowerment to the audience. Being a motivational speaker allows the speaker to present idea and opportunity. The audience then takes the idea and tools and works towards their own success.
The document summarizes research on Mary Kay Cosmetics and opportunities to increase sales among younger female consumers. It identifies issues with Mary Kay's outdated business strategy and disconnect from modern demographics. The objective is to build brand awareness, perception, and sales consideration for ages 18-25 through an integrated marketing campaign. Personas for the target audiences are described, along with strengths, weaknesses, opportunities, threats, and competitors in the cosmetics industry. Barriers to the brand are identified as weak recognition, accessibility through the sales channel, and inconsistent brand experiences.
MKTG607: Improving the Brand Performance of Kahlúa in SingaporeAlvin J. Lin
This document contains information from a marketing course on consumer behaviour related to liqueurs. It includes sections on category segmentation, distribution channels, focus groups, surveys, and recommendations. The focus groups asked questions about liqueur purchases and consumption, and provided quotes from participants. The surveys measured brand awareness and attitudes toward different liqueur brands. The recommendations suggest redesigning Kahlua's packaging to be more distinctive and promoting its taste, Mexican heritage, and positioning it as a brand for friendship.
Understanding Your Consumers: Building Better campaignsExperian
In today’s world of digital clutter, are you doing enough to ensure your campaigns are reaching and speaking to your consumers?
Understanding your consumers is the foundation of marketing success. Using insights from our Digital Consumer View (Asia) 2015 report, the behaviours and preferences of more than 1,200 consumers across Asia are broken down to give marketers the insights that matter when it comes to digital consumers. This presentation is taken from a webinar recording and discusses on how to ensure your campaigns are reaching and speaking to your consumers.
It discusses:
• Why personalisation does not equate to relevancy
• How relevancy drives revenue
• Developing great campaigns around your consumer
The document discusses market segmentation, which is the process of dividing a potential market into distinct subsets of consumers. It describes different bases for segmentation, including geographic, demographic, psychographic, behavioral, and benefit segmentation. Several examples are provided to illustrate different segmentation strategies, such as segmenting based on family life cycle or usage situations. The key benefits of effective market segmentation are identified as the ability to better meet consumer needs, identify the most appropriate media for advertising, and develop specialized products for different groups.
MKTG601: Marketing Strategy for Minnesota MicromotorsAlvin J. Lin
This document contains a marketing strategy report from an MBA group for fiscal years 2013 to 2015. It outlines the fundamentals of their strategy, which focuses on product quality and pricing, customer relationship management, and developing differentiated pricing. It details their strategic growth pillars of demonstrating product leadership through superior quality, driving product advocacy, and devising differentiated pricing to maximize profits. The results section shows they achieved a 10.4% market share, $83 million in cumulative revenue, and $10 million in cumulative profits as of the fourth quarter of fiscal year 2015.
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
There are many misconceptions about career planning that can get in the way of reaching your career goals. Don't let a lack of information or faulty assumptions derail your career path!
YOUR Roadmap: Developing a career plan (Product Management)ProductCamp Toronto
YOUR Roadmap: Developing a career plan – Steve Gaylor, Pragmatic Marketing Plan your career, don’t let your career path be an accident. New to Product Management and Marketing? Want to break in? Learn the role, the trends and the approach of creating a career plan. Here is the fact: Product Management and marketing continues to evolve and represents a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
There are several ways to segment a market, including by geography, demographics, and psychographics. Geographic segmentation divides the market by factors like region, city size, population density, and climate. Demographic segmentation considers income, age, gender, lifestyle, race, culture, and more. Psychographic segmentation examines personality traits, values, attitudes, and lifestyles. Within psychographic segmentation, people can be classified into categories such as innovators, achievers, believers, and survivors based on their characteristics and resources. Market segmentation allows companies to better understand customer groups and tailor their products and marketing accordingly.
This document discusses market segmentation, targeting, and positioning. It defines market segmentation as grouping customers based on traits like demographics and behaviors. Targeting is evaluating segments and focusing on those with the most potential. Positioning is how consumers define a product relative to competitors based on attributes. The document provides examples of segmentation bases like geography and psychographics. It also outlines strategies for targeting like standardized, concentrated, and differentiated approaches. Finally, it discusses positioning strategies like focusing on specific attributes or benefits.
1) Market segmentation involves dividing a market into subgroups based on characteristics like geography, demographics, psychographics, or behavior in order to develop distinct marketing strategies for each subgroup.
2) The key benefits of segmentation are that it allows companies to better understand customer needs, focus resources, and create more satisfying and effective marketing programs.
3) Common bases for segmenting consumer markets include geography, demographics like age or income, psychographic variables like personality or lifestyle, and behavioral factors like usage patterns or benefits sought.
The document discusses marketing strategy and market segmentation. It outlines the goals of segmentation as identifying distinct customer groups to measure market demand, ensure similar customer behavior within segments, and ease of implementing targeted strategies. Common bases for segmentation are described as geographic, demographic, psychographic, and behavioral factors. Effective segmentation is measured by how practical, reliable, and valid the segments are. The presentation concludes that without an effective marketing strategy, resources may be used inefficiently and highest profit customers could be at risk.
The document discusses various levels and approaches for market segmentation including mass marketing, micro marketing, segments, niches, and individual marketing. It describes different bases for segmenting consumer and business markets such as geographic, demographic, psychographic, and behavioral factors. These include variables like age, gender, income, lifestyle, usage occasions, benefits, and attitudes. The document also outlines criteria for effective segmentation, methods for evaluating segments, and considerations for selecting target markets.
Market Segmentation, 7 P's of Marketing.Marketing Mix.Product.Price.Promotion.Advertising.Place.Marketing Mix in Service Industry.People.Physical Evidence.Process.
The document discusses how to understand consumer audiences by outlining factors that influence consumer behavior such as psychological, social, and cultural influences. It also explains how segmenting consumers into groups with similar characteristics and targeting specific segments is important for effective marketing. The stages of the consumer decision making process and different paths to brand decisions are presented to provide insight into consumer motivations.
This document discusses the four main bases for market segmentation: demographic, geographic, psychographic, and behavioral. Demographic segmentation divides the market based on factors like age, gender, family size, income, and education level. Geographic segmentation divides the market according to geographical units such as region, neighborhood, or continent. Psychographic segmentation groups buyers based on social class, lifestyle, and motivations. Behavioral segmentation divides the market according to variables such as purchase occasion, loyalty rate, usage rate, and benefits sought.
The document discusses conducting an environmental analysis before pursuing a career as a software engineer. It analyzes the educational, economic, social, ecological, political, and cultural environments both inside and outside the university. The analysis identifies opportunities such as developing skills and broad general education, as well as threats like low facilities to follow professional courses. It recommends obtaining qualifications like a CST/IIT degree and completing additional programs. The document was created by a group of 9 students with the goal of creating an action plan to build a career as a software engineer.
Motivational speakers give a sense of hope, belief, energy and empowerment to the audience. Being a motivational speaker allows the speaker to present idea and opportunity. The audience then takes the idea and tools and works towards their own success.
The document summarizes research on Mary Kay Cosmetics and opportunities to increase sales among younger female consumers. It identifies issues with Mary Kay's outdated business strategy and disconnect from modern demographics. The objective is to build brand awareness, perception, and sales consideration for ages 18-25 through an integrated marketing campaign. Personas for the target audiences are described, along with strengths, weaknesses, opportunities, threats, and competitors in the cosmetics industry. Barriers to the brand are identified as weak recognition, accessibility through the sales channel, and inconsistent brand experiences.
MKTG607: Improving the Brand Performance of Kahlúa in SingaporeAlvin J. Lin
This document contains information from a marketing course on consumer behaviour related to liqueurs. It includes sections on category segmentation, distribution channels, focus groups, surveys, and recommendations. The focus groups asked questions about liqueur purchases and consumption, and provided quotes from participants. The surveys measured brand awareness and attitudes toward different liqueur brands. The recommendations suggest redesigning Kahlua's packaging to be more distinctive and promoting its taste, Mexican heritage, and positioning it as a brand for friendship.
Understanding Your Consumers: Building Better campaignsExperian
In today’s world of digital clutter, are you doing enough to ensure your campaigns are reaching and speaking to your consumers?
Understanding your consumers is the foundation of marketing success. Using insights from our Digital Consumer View (Asia) 2015 report, the behaviours and preferences of more than 1,200 consumers across Asia are broken down to give marketers the insights that matter when it comes to digital consumers. This presentation is taken from a webinar recording and discusses on how to ensure your campaigns are reaching and speaking to your consumers.
It discusses:
• Why personalisation does not equate to relevancy
• How relevancy drives revenue
• Developing great campaigns around your consumer
The document discusses market segmentation, which is the process of dividing a potential market into distinct subsets of consumers. It describes different bases for segmentation, including geographic, demographic, psychographic, behavioral, and benefit segmentation. Several examples are provided to illustrate different segmentation strategies, such as segmenting based on family life cycle or usage situations. The key benefits of effective market segmentation are identified as the ability to better meet consumer needs, identify the most appropriate media for advertising, and develop specialized products for different groups.
MKTG601: Marketing Strategy for Minnesota MicromotorsAlvin J. Lin
This document contains a marketing strategy report from an MBA group for fiscal years 2013 to 2015. It outlines the fundamentals of their strategy, which focuses on product quality and pricing, customer relationship management, and developing differentiated pricing. It details their strategic growth pillars of demonstrating product leadership through superior quality, driving product advocacy, and devising differentiated pricing to maximize profits. The results section shows they achieved a 10.4% market share, $83 million in cumulative revenue, and $10 million in cumulative profits as of the fourth quarter of fiscal year 2015.
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
There are many misconceptions about career planning that can get in the way of reaching your career goals. Don't let a lack of information or faulty assumptions derail your career path!
YOUR Roadmap: Developing a career plan (Product Management)ProductCamp Toronto
YOUR Roadmap: Developing a career plan – Steve Gaylor, Pragmatic Marketing Plan your career, don’t let your career path be an accident. New to Product Management and Marketing? Want to break in? Learn the role, the trends and the approach of creating a career plan. Here is the fact: Product Management and marketing continues to evolve and represents a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
Writing a research brief is essential to plan market research and get relevant results. The brief should clarify objectives, prioritize what is wanted from the research, and help the agency design the best approach. It outlines background, business objectives, research objectives, preferred methodology, deliverables, timings, budget, and contact details. Spending time planning the brief results in better outcomes by focusing the research.
Experian Millennial Credit & Finance Survey Report Part I of IIExperian_US
Experian releases the first of two reports originating from a survey of more than 1,000 millennials, ages 19-34, about a variety of personal finance topics – from their future views, to loan status, to credit knowledge, to use of technology. The survey follows a July 2015 report from Experian that analyzed credit bureau data and placed millennials last in generational credit score rankings.
Writing a research brief is vital to the success of any market research project. However, it can be difficult to craft the perfect brief that meets the requirements of both the client and researcher, and which leads to the desired outcomes. After all, a market research project is only as good as the brief itself.
For this reason, it’s important that the brief outlines clearly the problem faced and the key objectives of the study. Otherwise, the study may not provide the expected results.
With this in mind, this presentation outlines the 5 key features every research brief should contain, and should help ensure your briefs hit the mark every time.
First, teachers should attract students' attention using humor, engaging questions, and visual aids like pictures to make the learning more interesting. Second, teachers should provide achievable tasks and activities that allow students to feel a sense of accomplishment through positive feedback. Finally, relating lessons to students' experiences and allowing some freedom and fun can further increase motivation by meeting their needs and making the learning process more successful and long-lasting.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Understanding Your Consumer's Journey - Using Search Science For Keyword Research. PRESENTATION: Using Search Science For Keyword Research - Given by Tony Verre, @TonyVerre - DreamFire Digital Marketing, Founder. #SMX #23C1
Positive Thinking- Quotes to make you think PositiveDusty Moore
The document provides 15 quotes that promote positive thinking. Some of the key messages are: we have the power to choose whether each day will make us happy or unhappy; believing we can do something increases the likelihood we will be able to do it; and optimism allows us to improve our situation and hope for a better tomorrow. Maintaining a positive attitude can help us adapt to different situations in life.
Market segmentation involves dividing a market into distinct groups based on characteristics like demographics, benefits sought, or behaviors. The document outlines the main steps in segmentation, targeting, and positioning:
1. Segmenting the market by identifying distinct groups using variables like geography, demographics, psychographics, benefits, or behaviors.
2. Evaluating each segment's attractiveness and selecting target segments to focus on.
3. Positioning the product by creating a competitive positioning and tailored marketing mix for the target segments.
Market segmentation
What Is Market Segmentation?
Bases for Segmentation
Geographic
Demographic
Psychological
Psychographic
Sociocultural
Criteria for Effective Targeting of Segments
Implementing Segmentation Strategies
Family Life Cycle Advertising
Use-Related Segmentation
Criteria for Effective Targeting of Market Segments
Implementing Segmentation Strategies
Targeting
Psychographic Segmentation
Market segmentation refers to dividing a market into groups based on common characteristics. There are four main types of market segmentation: psychographic, geographic, behavioral, and demographic. The document provides examples of each type and explains how segmentation allows companies to focus their marketing efforts more profitably.
stp.pptx about the stp information #imp #termsDeeshaKhamar1
This document discusses segmentation, targeting, and positioning in marketing. It defines segmentation as dividing the market into groups with distinct needs, and discusses the common bases used for segmentation including geographic, demographic, psychographic, and behavioral factors. Targeting involves selecting specific segments to target with marketing efforts. Positioning refers to how a product is perceived relative to competitors, and involves differentiating it through attributes, benefits, use, user type, quality or price positioning. The key to effective positioning is choosing strong, distinctive competitive advantages to communicate to customers.
The document discusses analyzing consumer markets and consumer behavior. It outlines three key questions: 1) How consumer characteristics influence buying behavior. 2) What psychological processes influence consumer response. 3) How consumers make purchasing decisions. It describes models of consumer behavior including Maslow's hierarchy of needs and the five stage model of the buying process. The five stages are need, awareness, information search, evaluating alternatives, and purchase decision.
This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing a market into meaningful and identifiable segments based on similar characteristics and product needs. The key bases for segmenting consumer markets are described as geographic, demographic, psychographic, and behavioral factors. Targeting is defined as designing a marketing mix to meet the needs of a specific target market. Positioning involves creating a brand identity or image within customers' minds. Examples of brand positioning strategies are provided.
This document discusses various concepts related to tourism marketing including market segmentation, target marketing, product positioning, and new product development. It begins by defining marketing and tourism marketing. It then covers bases for segmenting the tourism market such as demographic, geographic, behavioural, and psychographic factors. Other sections discuss SWOT analysis, target marketing, product positioning techniques, the product life cycle, and the process for new product development.
The document discusses STP strategies and provides examples of how companies segment, target, and position in the marketplace. It covers segmentation bases like demographics, psychographics, and consumption behaviors. Targeting criteria include identifying sizable, stable, and accessible market segments. Positioning involves developing a product image relative to competitors. An example is provided of Maggi positioning instant noodles in India as a fast, convenient snack.
Marketing Segmentation
In detail about marketing segmentation and different types of segmentation
Different types of marketing segmentation with examples
This document provides an overview of market segmentation strategies and cases. It defines market segmentation as dividing the market into homogeneous subgroups with similar characteristics or responses. The key points covered include:
- The basis, objectives, characteristics, and process of market segmentation.
- Examples of market segments in India and segmentation strategies based on behavior, demographics, psychographics, and geography.
- The strategic marketing planning process and advantages of segmentation like efficient use of resources and understanding customer needs.
- A case example of segmentation in healthcare and details on specific companies like Nirma, HUL, and Godrej.
The document discusses key aspects of conducting market research and situation analysis for developing social marketing plans. It covers secondary research methods like SimplyMap that can help understand target markets. The 10 steps for a social marketing plan are reviewed, with emphasis on how the first 3 steps involve secondary research to conceptualize the issue, analyze the situation, and define the target audience. Situation analysis involves assessing strengths, weaknesses, opportunities, and threats, as well as reviewing past efforts to drive behavioral change. Qualitative and quantitative primary and secondary research methods and how they inform the social marketing process are also outlined.
What is Market Segmentation?
Bases for Segmentation
Three Phases of Marketing Strategy
Geographic Segmentation
Psychological Segmentation
Opinions and Attitudes
Criteria for Effective Targeting of Segments
Implementing Segmentation Strategies
Marketing workshop session (5)segmentation, targeting and positioningMysara Mohsen
This document discusses market segmentation and positioning. It outlines different levels of segmentation from offering the same product to all customers to tailoring individual products. It also describes ways to segment markets including geographically, demographically, psychographically, and behaviorally. The document notes characteristics of effective segmentation and how to evaluate market segments. Finally, it covers developing a positioning strategy by identifying possible competitive advantages, choosing the right advantage, and communicating the chosen position.
Market segmentation and bases for segmentationjagdish kumar
Market segmentation involves dividing a broad market into subgroups of consumers based on shared characteristics. It allows companies to target specific subsets of customers and develop tailored marketing strategies. There are several bases for segmenting markets, including geographic, demographic, psychographic, and behavioral factors. Geographic segmentation divides the market based on location variables. Demographic segmentation considers attributes like age, gender, income, occupation. Psychographic segmentation focuses on lifestyle and personality traits. Behavioral segmentation groups consumers by their knowledge, attitudes, usage, and responses to products. Market segmentation enhances marketing effectiveness and generates greater customer satisfaction.
- Market segmentation involves dividing a market into distinct groups based on variables like geography, demographics, psychographics, and behaviors. These variables are used to segment both consumer and business markets.
- Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. Generational cohorts like Baby Boomers and Millennials have distinct characteristics that marketers consider.
- Business markets can be segmented using demographic factors, operating variables, purchasing approaches, situational factors, and personal characteristics of buyers. This allows targeting business segments differently.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics
Retail market segmentation involves dividing the total market into smaller groups of customers with similar needs and characteristics. Key aspects of segmentation include identifying demographic variables like age, income, and gender; geographic variables like location; and psychographic variables like personality and lifestyle. Effective segmentation results in homogeneous groups that differ from each other and allows retailers to customize their marketing mix, promotions, store layouts and product offerings to specific target segments.
This document discusses factors that influence consumer behavior and key marketing strategies. It identifies cultural and personal factors as influencers of consumer behavior. Personal factors include age, life cycle stage, occupation, and wealth. Effective segmentation requires targeting groups that share similar needs and wants. The document also discusses product life cycles, positioning, pricing strategies like market skimming and penetration, and types of price adaptation strategies.
The document is a project report submitted by Reema Agarwal for their BCA degree at Dezyne E'cole College. The report describes a basic Visual Basic project that uses a timer control to change the background color on a cyclic basis, with the goal of strengthening practical Visual Basic concepts. The project uses a timer to increment a number variable, and changes the form's background color corresponding to the variable value before resetting it, cycling through the colors.
This document is a report submitted by Kajal Gaharwal for their Visual Basic assessment project. It includes an acknowledgements section thanking those who helped. The synopsis explains that the project strengthened their practical Visual Basic concepts. The bulk of the document contains the code for the Notepad application created in Visual Basic, including multiple forms and functions for common text editing tasks.
Shikh Mohammad Usman Haidar , BCA Third YearDezyneecole
This document is a project report submitted by Shekh Mod. Usman Haider towards fulfilling requirements for a Bachelor's degree in Computer Application from Dezyne E ́cole College in Ajmer, India. The project involves developing a prime number checker using Visual Basic programming. The report acknowledges the guidance provided by Dezyne E ́cole College and necessary information and support for completing the project. It then provides code snippets for a program that takes integer input in a 3x3 array, checks if each number is prime by testing for divisors, and outputs the numbers in a second 3x3 array with prime numbers highlighted in red.
Shikh Mohammad Usman Haidar , BCA Third YearDezyneecole
This document describes a C++ program for generating a name list. It includes functions for inserting, viewing, modifying, deleting, and searching student records stored in a file. The main menu allows selecting these options to add, view, edit, or find a student's name, class, ID and city details stored in a text file database. Functions use file input/output streams, string comparisons and screen positioning commands to manage the student records and display messages.
The document is a student project report submitted by Pooja Sharma for their BCA degree. It includes an acknowledgement thanking those who helped, a synopsis stating it is a C++ project to strengthen practical concepts, and the coding for a student management system with options to add, show, search, modify, and delete student records from a text file.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
2. • What Is Market Segmentation?
• Bases for Segmentation
• Criteria for Effective Targeting of Segments
• Implementing Segmentation Strategies
Content
3. Market Segmentation
The process of dividing a potential
market into distinct subsets of
consumers and selecting one or
more segments as a target market
to be reached with a distinct
marketing mix.
5. Segmentation Studies
• Discover the needs and wants of groups of consumers
to develop specialized products to satisfy group needs
• Used to identify the most appropriate media for
advertising
7. Table- Market Segmentation
Occupation
SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Geographic Segmentation
Climate
Density of area
City Size
Region Southwest, Mountain States, Alaska, Hawaii
Major metropolitan areas, small cities, towns
Urban, suburban, exurban, rural
Temperate, hot, humid, rainy
Demographic Segmentation
Income
Marital status
Sex
Age Under 12, 12-17, 18-34, 35-49, 50-64, 65-74, 75-99, 100+
Male, female
Single, married, divorced, living together, widowed
Under $25,000, $25,000-$34,999, $35,000-$49,999,
$50,000-$74,999, $75,000-$99,999, $100,000 and over
Education Some high school, high school graduate, some college,
college graduate, postgraduate
Professional, blue-collar, white-collar, agricultural,
military
8. SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Psychological Segmentation
Learning-involvement
Perception
Personality
Needs-motivation Shelter, safety, security, affection, sense of self-worth
Extroverts, novelty seeker, aggressives, innovators
Low-risk, moderate-risk, high-risk
Low-involvement, high-involvement
Psychographic
Subcultures (Race/ethnic)
Religion
Cultures
(Lifestyle) Segmentation Economy-minded, couch potatoes, outdoors enthusiasts,
status seekers
American, Italian, Chinese, Mexican, French, Pakistani
Catholic, Protestant, Jewish, Moslem, other
African American, Caucasian, Asian, Hispanic
Family life cycle
Social class Lower, middle, upper
Bachelors, young married, full nesters, empty nesters
Attitudes Positive attitude, negative attitude
Sociocultural Segmentation
9. SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Use-Related Segmentation
Brand loyalty
Awareness status
Usage rate Heavy users, medium users, light users, non users
Unaware, aware, interested, enthusiastic
None, some, strong
Use-Situation Segmentation
Location
Objective
Time Leisure, work, rush, morning, night
Personal, gift, snack, fun, achievement
Home, work, friend’s home, in-store
Person Self, family members, friends, boss, peers
Benefit Segmentation Convenience, social acceptance, long lasting, economy,
value-for-the-money
PRIZM NE
Geodemographics
“Movers & Shakers,” “New Empty Nests,” “Boomtown
Singles,” “Bedrock America”
Demographic/
Psychographics
Combination of demographic and psychographic profiles
of consumer segments profiles
SRI VALSTM Innovators, Thinkers, Believer, Achievers, Strivers,
Experiencer, Makers, Survivors
Hybrid Segmentation
10. The division of a total potential market into smaller
subgroups on the basis of geographic variables
(e.g., region, state, or city)
Geographic Segmentation
11. • Age
• Sex
• Marital Status
• Income, Education, and Occupation
Demographic Segmentation
16. Family Life Cycle Advertising
Video cameras are
often purchased by
young couples with
children
17. Use-related Segmentation
Rate of Usage
• Heavy vs. Light
Awareness Status
• Aware vs. Unaware
Brand Loyalty
• Brand Loyal vs. Brand Switchers
18. Usage-Situation Segmentation
• Segmenting on the basis of special
occasions or situations
• Example Statements:
Whenever our daughter Jamie gets a raise,
we always take her out to dinner.
When I’m away on business, I try to stay at a
suites hotel.
I always buy my wife flowers on Valentine’s
Day.