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Identifying Market segments and Targets. Presented to  : Sir Naseer-UL-Haq
Levels of market segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Bases for segmenting consumer markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geographic segmentation
Demographic segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychographic segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continued.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continued.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behavioral segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bases for segmenting business markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective segmentation criteria ,[object Object],[object Object],[object Object],[object Object]
Evaluating and selecting the market segments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Additional considerations ,[object Object],[object Object]
Thank you.. Any Questions ?????

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