YOUR Roadmap: Developing a career plan (Product Management)

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YOUR Roadmap: Developing a career plan – Steve Gaylor, Pragmatic Marketing Plan your career, don’t let your career path be an accident. New to Product Management and Marketing? Want to break in? Learn the role, the trends and the approach of creating a career plan. Here is the fact: Product Management and marketing continues to evolve and represents a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.

Published in: Technology, Business, Career

YOUR Roadmap: Developing a career plan (Product Management)

  1. 1. www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor
  2. 2. Demographics
  3. 3. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  4. 4. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  5. 5. The Role
  6. 6. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey Top Strengths
  7. 7. A Seat at the Table Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  8. 8. …influence and engage…
  9. 9. What y’all are doing
  10. 10. 256 Unique Titles Most Respondents Managed or Worked on Three Products Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  11. 11. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
  12. 12. Activities?
  13. 13. Source: 2011-2012 Pragmatic Marketing Annual Survey
  14. 14. Source: 2011-2012 Pragmatic Marketing Annual Survey
  15. 15. Source: 2011-2012 Pragmatic Marketing Annual Survey
  16. 16. Source: 2011-2012 Pragmatic Marketing Annual Survey
  17. 17. what do you want to know more about? “market research techniques” “Motivating sales reps” “My customers and their customers” “how to measure marketing success” “Finance (yuck!)” “My competition” Source: 2010-2011 Pragmatic Marketing Annual Survey
  18. 18. Compensation Drivers Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  19. 19. Education and Expeience Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  20. 20. Direct Reports Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  21. 21. Location, Location, Location Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  22. 22. By Role Source: 2010-2011 Pragmatic Marketing Annual Survey Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager $96,470 Product Owner $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757
  23. 23. By Experience Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey
  24. 24. Where Are You Going?
  25. 25. …mobile workforce… Source: 2011-2012 Pragmatic Marketing Annual Survey
  26. 26. What has Changed? Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  27. 27. Executive 2010-2011 Annual Survey Director AGE: 42 EXPERIENCE: 5-10 Yrs AGE: 44 EXPERIENCE: 10+ Yrs Career Path Profiles 39 yrs old EXPERIENCE: 3-10 Yrs xManagers
  28. 28. What is Your Path?
  29. 29. Marketing Technical Strategic
  30. 30. What are your strengths?1 What are your soft spots?2 What do you enjoy?3 Where do you want to go?4
  31. 31. So what’s your plan?
  32. 32. www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor

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