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This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing a market into meaningful and identifiable segments based on similar characteristics and product needs. The key bases for segmenting consumer markets are described as geographic, demographic, psychographic, and behavioral factors. Targeting is defined as designing a marketing mix to meet the needs of a specific target market. Positioning involves creating a brand identity or image within customers' minds. Examples of brand positioning strategies are provided.
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Market segmentation involves dividing a broad market into subgroups of consumers based on shared characteristics. It allows companies to target specific subsets of customers and develop tailored marketing strategies. There are several bases for segmenting markets, including geographic, demographic, psychographic, and behavioral factors. Geographic segmentation divides the market based on location variables. Demographic segmentation considers attributes like age, gender, income, occupation. Psychographic segmentation focuses on lifestyle and personality traits. Behavioral segmentation groups consumers by their knowledge, attitudes, usage, and responses to products. Market segmentation enhances marketing effectiveness and generates greater customer satisfaction.
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Components and explanation, approaches to segmentation, benefits ... Etc...
Market Segmentation
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Identifying market Segments and Targets,Identifying market Segments and Targets,Identifying market Segments and Targets,Identifying market Segments and Targets
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Market division is the way toward partitioning a market of potential clients into gatherings, or fragments, in light of various qualities. The portions made are made out of purchasers who will react also to showcasing techniques and who share characteristics, for example, comparative interests, needs, or areas.
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Market segmentation involves dividing the total market into distinct subgroups that have similar needs and will respond similarly to marketing efforts. There are five requirements for effective segmentation, including that the market must be heterogeneous, segments must be distinct and internally homogeneous, differences between segments should be large than within segments, segments must be profitable, and segments can be effectively targeted. Market segmentation can be done based on geographic, demographic, psychographic, and behavioral variables. For example, geographic segmentation divides the market based on location, while demographic segmentation considers factors like age, gender, and income. Psychographic segmentation examines personality and lifestyle characteristics.
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This Project has been developed by the student doing his Bachelor Of Business Administration.The student is Doing his graduation from Dezyne E' cole College. www.dezyneecolecollege.com
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This Project has been developed by the student doing her Bachelor Of Business Administration.The student is Doing her graduation from Dezyne E' cole College. www.dezyneecolecollege.com
Market segmentation
This document provides an overview of market segmentation strategies and cases. It defines market segmentation as dividing the market into homogeneous subgroups with similar characteristics or responses. The key points covered include:
- The basis, objectives, characteristics, and process of market segmentation.
- Examples of market segments in India and segmentation strategies based on behavior, demographics, psychographics, and geography.
- The strategic marketing planning process and advantages of segmentation like efficient use of resources and understanding customer needs.
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Market division is the way toward partitioning a market of potential clients into gatherings, or fragments, in light of various qualities. The portions made are made out of purchasers who will react also to showcasing techniques and who share characteristics, for example, comparative interests, needs, or areas.
A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan.
Learn more about the benefits and steps involved in Market Segmentation, Targeting and Positioning.
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Market segmentation involves dividing the market into distinct groups based on characteristics like demographics, behaviors, or geographic location. The document discusses the key aspects of market segmentation and target marketing. It defines segmentation, lists common bases used to segment consumers, and explains the steps in target marketing such as selecting target segments and designing tailored marketing mixes. The purpose is to allow companies to better understand consumer groups and meet their distinct needs.
Market Segmentation
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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- 1. Segmentation, Targeting and Positioning For Class- BBA V Semester BY-PIYUSH MISHRA
- 2. Market Segmentation • The term market means different things to different people.
- 3. Segment One part of something. Market Segment is a subgroup of people or Organizations sharing one or more characteristics that cause them to have similar product needs
- 4. Market Segmentation Market Segmentation:-The process of dividing a market into meaningful, relative similar, and identifiable segments or group.
- 5. Bases for Segmenting Consumer Markets • Geographic Segmentation. • Demographic Segmentation. • Psychographic Segmentation. • Behavioral Segmentation.
- 6. Geographical Segmentation • Dividing Market into different geographical units. • Regions: South India, Western region North, East. • Climate: Hot, Cold, Rainy, Humid. • City: Small Cities, Towns, Metropolitan Cities.
- 7. Demographic Segmentation • Segmenting customer on the basis of factor like age , gender , income, education, family size, and language, marital status.
- 8. Psychographic Segmentation • Emanuel Denby coined the term Psychographic segmentation. Segmentation customer on the of psychographic factor like personality trait (clothing's),motives(baby product, life insurance) life style.
- 9. Behavioral Segmentation • Markets can be segmented on the basis of buyers behavior as well, • Usage Rate:- Bulk buyers, small scale buyers, moderate buyers. • Occasion:- Regular, Special.
- 10. Behavioral Segmentation • Loyalty Status:- Hard core loyal , Split loyal(two or more brands), Shifting loyal. • User status :- Non user, ex-user, first time user , regular user.
- 11. Targeting • A target market is a group of people or organization design, implements, and maintain marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.
- 12. Targeting • For example , Titan Raga for Women ,Fastrack For youth segment, and Sonata for customer who want good looking but value for money watches.
- 13. Positioning • Positioning in marketing is a strategic process that involves creating an identity/ image of the brand or product within the target customers’ minds. • Examples of brand positioning-Dove, Apple.
- 14. Positioning
- 15. THANK YOU