Caadi D'Andrea is seeking a position as an Account Coordinator with over 15 years of experience in marketing, media relations, promotions, and event coordination. She has a proven track record of developing effective marketing strategies, building relationships, and executing projects. Her background includes experience in brand awareness, new product launches, media relations, and promotional strategies across various industries.

1. CAADI D’ANDREA
200 Virginia Avenue  586-482-2214
Royal Oak, MI 48067 Caadi@mac.com
SEEKING POSITION AS...
A C C O U N T C O O R D IN A T O R
NEW PRODUCT LAUNCHES BROADCASTING ENVIRONMENTS
MEDIA RELATIONS “SUPER-CHARGED” NETWORKER PROMOTION STRATEGIES
Initiated effective marketing strategies, brand awareness, incentives, sponsorships, and partnerships for
media events, tours, and new product launches. Confident in building long-term relationships with staff,
talent, clients, and vendors. Bachelor of Arts in Media Marketing (4.0 GPA in major).
MEDIA, MARKETING, & SALES STRENGTHS
Advertising | B2C | Brand Representation | (CRM) | Lead Generation / Prospecting | Experiential /
Field-Based Marketing | Merchandise Agreements | On-Site Activation | Project Management | Outside
Sales | SWOT Analysis | Arbitron | PPM | Press Releases | Prospecting & Referrals | Public Relations |
Public Speaking | Talent Management | Training | Business Proposals / Presentations
EXPERIENCE
CHUM RADIO GROUP Detroit, MI
(Division of CTV GLOBEMEDIA Canada’s largest broadcast company)
ACCOUNT EXECUTIVE 2008 - 2009
Planned, managed, and grew client relations. Created and executed creative, customized integrated
programs. Organized events and coordinated event teams. Pitched marketing plans to executives to
reveal ROI. Executed consumer / market / media research using Arbitron and Scarborough.
 Developed creative campaigns (on-air commercials, on-air promotions, event sponsorships,
Internet, database marketing, and 3rd party tie-ins) with sales, promotions, creative, talent
and production departments that resulted in market expansion.
 Managed local campaigns for bars and restaurants, trade services, automotive/power sports,
grocery stores, (leads generators/per inquiry), mail order.
 Built and maintained new relationships and client referrals.
CAMPOS CREATIVE WORKS – contract engagement Los Angeles / Nationwide Tour
(2008 International Motorcycle Show Tour)
EVENT COORDINATOR/ON-SITE STAFF MANAGER 2007 – 2008
Managed day-to-day operations of pre-production, activation, and wrap for 16-week Toyota Truck
Exhibit reaching 500,000 consumers with 13 stops nationwide. Executed on-site logistical support
and project management. Managed and Trained promotions teams of 25 staff members in 13
markets. Negotiated with vendors.
 Coordinated local promotions staff, premium giveaways and talent appearances to assure
maximum event exposure and increase business reply-card recovery.
 Evaluated event wrap reports to strategize for enhanced market-specific promotions.
Dubbed “The Road Warrior” for executing first-rate event promotions under strict timelines.

2. CAADI D’ANDREA  RÉSUMÉ CONTINUED
GAIL &RICE – contract engagement Nationwide Tour / Southfield, MI
(Nationwide tour advancing GM products)
PRODUCT SPECIALIST 2005 – 2008
 Promoted GM brand at two- to ten-day promotional events nationwide.
 Generated product leads and “buzz” through dynamic presentations of vehicle comparison,
features and benefits.
 Recruited top candidates to serve as on-site product specialists.
IMPATTO CUSTOM MARKETING – contract engagement Nationwide Tour / Livonia, MI
(Lincoln “Savor the Dream” US Tour)
PRODUCT SPECIALIST 2006 – 2007
Organized incentives, product placement, giveaways, and sponsor signage for 17-city Lincoln brand
reinvigoration tour, reaching 370,000+ consumers. Expedited six-hour, culinary, cross-promotional
demos. Lincoln brand was enhanced by event for 92% of attendees.
 Initiated creative promotion strategies to increase audience turnouts, such as addition of 20
foot LCD screen to broadcast football games, quickly filling seats to capacity.
 Built alliances with celebrated chefs, local restaurants, regulations officials and tour staff to
expedite set-up and strike of each food demo.
GREENESTUFF INC. Macomb, MI
(Producer of children’s TV programming)
MARKETING COORDINATOR 2006
Coordinated sponsor-driven promotional events and talent appearances for Emmy-winning
educational children’s television series My Bed Bugs and its live, promo touring show.
 Optimized attendance through savvy venue booking, which increased sales of each touring
show an average of $5,000.
 Overcame fundraising crunch by developing new sales channels for merchandize (DVD and
toys), which fueled funding of 16 additional episodes.
I N T E R N S H I P S & A D D I T I O N A L P R O J E C T S (1999 – 2006)
Community Events: Organized 20+ community events and managed on-air talent participation for
30+ projects, as intern for NBC’s Station Relations Department – Chicago
Tours: Sold and led four unique tours (60–80 spring breakers) to Mexico and negotiated with partners
for value-added incentives as outside sales agent for Travelworld. – Grosse Point, MI
Brand Awareness/New Product Launch: Market Manager for Kellogg’s sampling product launch
for Euro RSCG 4-D Impact. – Detroit / Pittsburg.
EDUCATION & ADDITIONAL SKILLS
Bachelor of Arts in Media Marketing, (4.0 GPA in major), Columbia College, Chicago, IL
Computer Skills: Microsoft Office Suite Certified: (Word, Excel, Access, PowerPoint);
Photoshop, Adobe Premier 6.0, Mac, QuickBooks