The Marketing Coordinator is responsible for managing various marketing projects and ensuring communications accurately reflect the company brand. Duties include developing collateral, writing website content, assisting with press releases, producing a quarterly newsletter, providing sales training materials, analyzing campaign performance, and implementing a project management system to track activities. The ideal candidate has a marketing degree, 2+ years experience in marketing, strong communication and project management skills, and proficiency with Microsoft Office.

1. Marketing Coordinator
Position Overview
Reporting to the Director of Marketing, the Marketing Coordinator is responsible for managing
various marketing projects and processes. This position requires tight interaction with sales,
customer service, and product development, to ensure that our website, collateral, and other
communications accurately reflect our brand.
Responsibilities
• Develop marketing collateral: pricing sheets; whitepapers; data sheets
• Write & maintain content and provide monthly updates to corporate website
• Assist with the writing, delivery, and tracking of press releases
• Produce quarterly newsletter and distribute to our email marketing list
• Provide product positioning materials & training for sales & customer service
• Develop standardized sales scripts, presentations, proposals, etc
• Analyze ROI by capturing marketing campaign performance metrics
• Support channel partners with sales training, collateral, and best practices
• Attend tradeshows, city tours, company-sponsored events & promotions
• Develop lead generation strategies with objectives, targets, and measures
• Build a lead scoring system to evaluate lead quality and qualify opportunities
• Work with customers to develop case studies, testimonials, and references
• Monitor online blogs to track communications related to our brand
• Implement project management system to document and track activities
• Execute & analyze results of marketing campaigns and advertisements
Job Requirements
• University degree or college diploma in business, marketing, or related field
• Minimum of 2 years experience in a professional marketing department

2. • Exceptional knowledge of marketing, sales, and business processes
• Strong project management, leadership, training & sales support skills
• Ability to develop strong relationships and work with senior level executives
• Exceptional written and verbal communication skills
• Solid business acumen, management, and problem-solving skills
• Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
• Effective time management, organizational, and leadership skills
• Ability to travel at least 15% or as required