Gregg T. Miller is a marketing manager with over 15 years of experience developing and executing strategic marketing plans across various industries. He specializes in digital marketing, social media management, website optimization, and lead generation. Miller's background includes overseeing marketing departments and he has a proven track record of increasing brand awareness and driving new business. He is proficient with CRM systems like Salesforce and marketing automation platforms like Pardot.

1. GREGG T. MILLER
211 W. Central Ave. │ East Bangor, PA, 18013 │ (443) 875-2759 │ gman112574@yahoo.com
MARKETING MANAGER
Social/Digital Media | Campaign Development | Strategic Planning
Results-driven, highly focused Marketing Manager with experience in driving effective campaigns at large-scale
businesses, leading to increased awareness, brand recognition and company revenue. Proven track record of developing
and executing strategic initiatives in collaboration with key stakeholders. Demonstrated ability to research, analyze, create
and implement innovative marketing plans in new arenas. Technical proficiency in Pardot and CRM (SalesForce.com).
 Marketing Plan Development
 Social Media Management
 Website Best Practices
 Competitor Analysis
 Strategic Marketing/Advertising
 SEO Strategies
 Marketing Collateral Design
 E-Mail Marketing Campaigns
 B2B/B2C Marketing
 Trade Show Management
 Brand/Product Launches
 Lead Generation
P R O F E S S I O N A L E XP E R I E N C E
ORIO NORTH AMERICA, INC., Bethlehem, PA 2015-Present
Marketing Manager
Oversee the development of key marketing and communications campaigns in all channels to B2B and B2C. Study
strategic business drivers to establish digital solution scope. Manage and execute changes within CRM database.
Coordinate trade shows, including areas of booth design, shippinglogistics, sponsorship management and bookings.
Serve as project manager for areas including website enhancements, advertising campaigns and marketing materials.
Direct email campaign design, list management and automation activities.
Key Accomplishments:
 Spearheaded development of marketing plans,resulting in increased brand awareness across multiple channels.
 Played a key role in driving customer leads through the execution of online initiatives including web forms,
banner ads, social media and email, resulting in new business.
 Designed effective print/digital ads, brochures and trade show swag.
WEILER CORPORATION, Cresco, PA 2014-2015
Digital Marketing Manager
Coordinated and managed all marketing automation activities, focusing on technology to support sales/marketing
communications. Led the development of targeted email initiatives and programs in alignment with integrated marketing
plans. Tracked campaigns and managed leads and ROI in Pardot and CRM. Directed website development/optimization,
social media, e-marketing, lead generation, mobile devise content/utilization and content development. Ensured brand
alignment across all digital venues. Implemented web usability best practices. Tracked and reported on website analytics.
Conducted analyses of other industry leaders. Managed online media placement and performance reporting.
Key Accomplishments:
 Developed and executed new social media strategy for Facebook, Twitter, LinkedIn, blogs and related sites,
resulting in improved visibility and awareness of company.
 Initiated effective SEO techniques through content creation, leading to increased website traffic.
 Led online brand and new product launches, successfully raising brand awareness.
 Facilitated Salesforce best practices trainings with sales team, resulting in increased proficiency among attendees.
MILLENIUM HOME MORTGAGE, Nazareth, PA 2012-2014
Marketing Coordinator
Oversaw marketing efforts, initiating strategic planning, development and organization. Conducted promotional
presentations. Collected, analyzed and summarized sales data for marketing report preparation. Collaborated with
graphics department in promotional material creation, ensuring adequate product stock. Delivered sales data, market
trends, forecasts, account analyses, new product info and customer service requests to sales staff. Facilitated research on
competitive products. Monitored budgets, comparing/analyzing results with plans/forecasts. Maintained industry
knowledge by participating in educational opportunities and reading trade show publications.
Key Accomplishments:
 Led the implementation of new marketing and advertising campaigns, successfully increasing regional awareness.
 Played a key role in accomplishing organization’s goals by exploring new marketing opportunities to add value
to job accomplishments.

2. Gregg T. Miller Resume, Page 2
THE GREAT ATLANTIC & PACIFIC TEA CO., Montvale, NJ 2000-2011
Interactive Marketing Manager
Led production schedules for in-house video production studio, managing resource/staff allocation and utilization.
Maintained studio, editing suites and equipment needed to deliver multimedia products. Managed creation and
distribution of internal communications including email, intranet, video, presentations and training materials. Directed
the activities and development of production specialists, setting project goals/learning plans, schedules and annual
appraisals.Compiled monthly reports on projects, staffing and performance. Managed daily content for company banner
websites, online shopping websites and internal websites in areas including promotions, customer communications,
reporting/metrics and marketing programs. Performed user interface development, media production and system
development tasks. Coordinated with banner executives, marketing and advertising associates, ensuring seamless
execution and high levels of customer experience relating to print/web promotions.
Key Accomplishments:
 Designed, developed and executed company’s interactive marketing presence including video, webcast
announcements, in-store interactive signage, online couponing and discount programs.
 Developed e-Commerce websites based on best practices, managing all content and updating promotions in
support of current trends and merchandising requirements, resulting in increased traffic.
 Analyzed, designed and implemented websites, marketing brochures and interactive CDs, leading to new clients.
 Collaborated with key partners to develop additional revenue streams including functionality deployment that
enabled individual banner stores to offer online specialty items and incorporation of external advertising.
E D U C A TI O N & CR E D E N TI A L S
Bachelor of Science in Business, Marketing, Centenary College, Parsippany, NJ, 2013
Certified Pardot Specialist, Salesforce, 2015
Web Master Certification, University of Delaware, Newark, DE
AF F I L I A TI O N S
Phi Theta Kappa International Honor Society, Member