1. Ronald Roccuzzo
23 Arden Dr.
Garrison, New York 10524
(914) 806-7094
Ron.Roccuzzo@gmail.com
An experienced Digital Media/Advertising Operations executive, who excels at building and managing high growth businesses,
seeking an opportunity within a collaborative environment. Strong passion for serving customers and proven record of
exceeding revenue objectives.
Work Experience
GroupM New York, NY 2015 – 2016
SeniorPartner, Director, Digital Investment & Implementation
 Created and deployed digital publisher rate card template across North American business
 Negotiated and finalized digital rate cards with publishers
 Audited Preferred Partner list based on client needs and category spend
 Monitored spend to ensure strategic alignment with Preferred Partners
 Responsible for internal stakeholderissue resolution with key publisher partners
 Co-authored GroupM policies on ad viewability and enforced with viewability vendors and publishers
 Managed and built analysis on client and publisher viewability performance to present and distribute to internal leadership
BBN Solutions New York, NY 2014 - 2015
SVP, Global Media Operations
 Established a fully operational global media division within one business quarter
 Managed standard display and programmatic campaigns
 Hired and trained Account Management, Account Optimizations and Traffic teams
 Increased resell rate by 64% within one quarter
 Improved campaign performance by 250% within 6 months
 Developed and negotiated partnerships with over a dozen new partners
24/7 Media New York, NY
SVP, Global Advertising Operations& Services 2013 - 2014
 Spearheaded and managed Advertising Operation business that grewto manage over $400MM a year in billings
 Mentored and facilitated the career growth of many young employees within the company, a number of which have ascended to
Director and Vice President level positions
 Instrumental in rolling out new products to media division globally
 Built out team of international support in India to facilitate global reporting and campaign set-up needs
SVP, Advertising Operations 2010 – 2013
 Orchestrated the creation and growth of Ad Ops across four different companies simultaneously (24/7 Media, Xaxis, Media
Innovation Group, BBN) with a staff exceeding 60 across Media Strategy, Account Management, Campaign Management, Account
Strategy, Publisher Relations and Business Analysts
 Integral member of team that introduced social, mobile, tablet, video, advanced rich media units into sales products
 Organized all department heads within North America Media to create seamless workflow and flawless business execution
VP, Advertising Operations 2006 – 2010
 Managed over $100MM of billings a year
 Responsible for all standard display and SEM in North America and Australia
 Oversaw Campaign Management, Account Management, Account Strategy and Media Strategy teams in two countries
 Interacted daily with sales and clients on campaign status; troubleshooting any and all discrepancies and/or technical issues
 Built a team of Campaign Manager’s, Account Strategist’s,Media Strategist’s and Publisher Relations to support new B3 product
 Served clients, sales and prospects with a consultative approach for online advertising capabilities and strategized on offerings to
maximize sales
 Provided sales with inventory requests and completed ad spec worksheets
 Accountable for reviewing and troubleshooting all product upgrades to Open AdStream and DecideDNA products prior to release
Director, Advertising Operations 2001 – 2006
SeniorCampaign Manager 1999 – 2001
Campaign Manager 1999
Publicitas Advertising Services Stamford, CT 1995 – 1999
Account Manager