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@karenmcgrane
2043
1. IA FOREVER!
I think the smart move,
actually, is to double-down on
  Information Architecture.




                                 — Kai Turner
IT’S A GREAT TIME TO BE AN IA!
2005



MOBILE
         2013
SOCIAL PUBLISHING
CONTENT MANAGEMENT
APIs
FUTURE-FRIENDLY
Metadata is a love note to the future.
FUTURE-FRIENDLY



                             — Jason Scott, @textfiles
STRUCTURED CONTENT
TAXONOMY
METADATA
LINGUISTIC   SPATIAL
CATEGORICAL   TACTILE
   VERBAL     VISUAL
INFORMATION
ARCHITECTURE
CONTENT    INTERACTION
STRATEGY      DESIGN
CONTENT         INTERACTION
           IA
STRATEGY           DESIGN
CONTENT MODEL
Information architectures matter
enormously because what they show us
is what we see. Content experts [AND]
        designers are our friends.




                              — Edward Tufte
1. IA FOREVER!
1. IA FOREVER!
2. COMPLETE TRANSFORMATION
   OF HOW BUSINESSES OPERATE
“
This was back when the Internet
was still some exotic pet kept in
the corner of the publishing world
—throw some kibble at it, watch it
dance on its little leash, oh quite
cute, it definitely won’t kill us in
the night.
                            —Gone Girl
Real Business


                Digital
EVERY BUSINESS IS DIGITAL.
EVERY BUSINESS IS IN THE USER
EXPERIENCE BUSINESS.
Forum
                ered Design    Considered
      User-Cent
           ful (with a
              1          pologies to
      Harm
                ijkstra, Nikl aus Wirth,
      Edsger D
      and D on Norman)
                                                                                           of the
                                                           identiªe   d the importance
                                 elo pment have often                                  d to the
       Stu  dies of IT for dev                           IT syste ms to be matche
                     of IT systems  and the need for                        tral concerns for
                                                                                                the
       usability                                              es are cen
                                        ie s. These two issu                                   n.
tre
       needs     of host communit                              (HCI), o  r Interaction Desig
y                                     om   puter Interaction                                 partic-
        discip  line of Human–C                            centered    design is just one
                                    c tion Design, user-                                   ch
        Wit  hin HCI and Intera                           be organ    ized to achieve su
                                des ign processes can
        ular view on how
                                                                                              t the
         aims.                                                g from a     workshop held a
                                       n   discussions arisin                                alifor-
              Th  is paper reports o                          conferen    ce in San Jose, C
                                       ra ction (CHI) 2007                                  brought
         Com     puter/Human Inte                           the worl    d. The workshop
                                   st HCI conference in                                  practitio-
          nia . CHI is the large                         signers a  nd development
                      r a group of  45 interaction de                        ts from 17 countr
                                                                                                  ies,
          togethe                                               participan
                                          o rld and included                                     o-
          ners fr    om around the w                           ers based     in emerging econ
                                         h ers and practition                               aim of
           inclu  ding many researc                          Namibia    , and Benin. The
                                      h ina, South Africa,                                 tribute to
           mie  s such as India, C                           raction   design could con
                         shop was to    examine how inte                       sues were discuss
                                                                                                    ed,
            the work                                                many is
                                 for develo    pment. Although                          rincipal
            the success of IT                             cusing   on some of the p
                    s a necessarily  selective report fo
Forum
                ered Design    Considered
      User-Cent
           ful (with a
              1          pologies to
      Harm
                ijkstra, Nikl aus Wirth,
      Edsger D
      and D on Norman)
                                                                                           of the
                                                           identiªe   d the importance
                                 elo pment have often                                  d to the
       Stu  dies of IT for dev                           IT syste ms to be matche
                     of IT systems  and the need for                        tral concerns for
                                                                                                the
       usability                                              es are cen
                                        ie s. These two issu                                   n.
tre
       needs     of host communit                              (HCI), o  r Interaction Desig
y                                     om   puter Interaction                                 partic-
        discip  line of Human–C                            centered    design is just one
                                    c tion Design, user-                                   ch
        Wit  hin HCI and Intera                           be organ    ized to achieve su
                                des ign processes can
        ular view on how
                                                                                              t the
         aims.                                                g from a     workshop held a
                                       n   discussions arisin                                alifor-
              Th  is paper reports o                          conferen    ce in San Jose, C
                                       ra ction (CHI) 2007                                  brought
         Com     puter/Human Inte                           the worl    d. The workshop
                                   st HCI conference in                                  practitio-
          nia . CHI is the large                         signers a  nd development
                      r a group of  45 interaction de                        ts from 17 countr
                                                                                                  ies,
          togethe                                               participan
                                          o rld and included                                     o-
          ners fr    om around the w                           ers based     in emerging econ
                                         h ers and practition                               aim of
           inclu  ding many researc                          Namibia    , and Benin. The
                                      h ina, South Africa,                                 tribute to
           mie  s such as India, C                           raction   design could con
                         shop was to    examine how inte                       sues were discuss
                                                                                                    ed,
            the work                                                many is
                                 for develo    pment. Although                          rincipal
            the success of IT                             cusing   on some of the p
                    s a necessarily  selective report fo
USER-CENTERED DESIGN
USER-CENTERED
We need to change business,
      not become it.




             — Cennydd Bowles, IA Summit 2011
EVERYTHING WE DO IS
CHANGE MANAGEMENT.
VIBES MATTER
Technical   External   Internal
Technical   External   Internal
Dreamy
             Competent
                                    Rockstar


competence
               Jerk




             Incompetent
                 Jerk

                               ♥    Lovable
                                     Fool




                       likability
MOTIVATIONS MATTER
COMPASSION MATTERS
COGNITIVE EMPATHY
DIGITAL FATIGUE
Twenty-first-century life is karaoke —
 a never-ending attempt to maintain
    dignity while a jumble of data
 uncontrollably blips across a screen.




                           — Douglas Coupland
1. IA FOREVER!
1. IA FOREVER!
2. COMPLETE TRANSFORMATION
   OF HOW BUSINESSES OPERATE
1. IA FOREVER!
2. COMPLETE TRANSFORMATION
   OF HOW BUSINESSES OPERATE
3. ?????
4. PROFIT!!!
EASIEST UX JOB IN THE WORLD
you


you         you         you         you         you



            you         you         you



      you         you         you         you
THEY NEED YOU MORE THAN
YOU NEED THEM.
From those to whom much is given,
        much is expected.




                      —Mary Gates, Bill's Mom
THE WORLD NEEDS IA
MORE THAN EVER.
CHANGE MANAGEMENT
AND COMPASSION ARE THE
SAME THING.
SET UP THE NEXT GENERATION
FOR SUCCESS.
THANK YOU.
@karenmcgrane
karen@bondartscience.com
www.bondartscience.com
+1 (917) 887-8149

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IA Summit 2013 Closing Plenary

  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12. I think the smart move, actually, is to double-down on Information Architecture. — Kai Turner
  • 13. IT’S A GREAT TIME TO BE AN IA!
  • 14. 2005 MOBILE 2013
  • 17. APIs
  • 19. Metadata is a love note to the future. FUTURE-FRIENDLY — Jason Scott, @textfiles
  • 21. LINGUISTIC SPATIAL CATEGORICAL TACTILE VERBAL VISUAL
  • 23. CONTENT INTERACTION STRATEGY DESIGN
  • 24. CONTENT INTERACTION IA STRATEGY DESIGN
  • 25.
  • 27.
  • 28. Information architectures matter enormously because what they show us is what we see. Content experts [AND] designers are our friends. — Edward Tufte
  • 30. 1. IA FOREVER! 2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
  • 31.
  • 32. “ This was back when the Internet was still some exotic pet kept in the corner of the publishing world —throw some kibble at it, watch it dance on its little leash, oh quite cute, it definitely won’t kill us in the night. —Gone Girl
  • 33.
  • 34. Real Business Digital
  • 35. EVERY BUSINESS IS DIGITAL.
  • 36. EVERY BUSINESS IS IN THE USER EXPERIENCE BUSINESS.
  • 37.
  • 38.
  • 39.
  • 40. Forum ered Design Considered User-Cent ful (with a 1 pologies to Harm ijkstra, Nikl aus Wirth, Edsger D and D on Norman) of the identiªe d the importance elo pment have often d to the Stu dies of IT for dev IT syste ms to be matche of IT systems and the need for tral concerns for the usability es are cen ie s. These two issu n. tre needs of host communit (HCI), o r Interaction Desig y om puter Interaction partic- discip line of Human–C centered design is just one c tion Design, user- ch Wit hin HCI and Intera be organ ized to achieve su des ign processes can ular view on how t the aims. g from a workshop held a n discussions arisin alifor- Th is paper reports o conferen ce in San Jose, C ra ction (CHI) 2007 brought Com puter/Human Inte the worl d. The workshop st HCI conference in practitio- nia . CHI is the large signers a nd development r a group of 45 interaction de ts from 17 countr ies, togethe participan o rld and included o- ners fr om around the w ers based in emerging econ h ers and practition aim of inclu ding many researc Namibia , and Benin. The h ina, South Africa, tribute to mie s such as India, C raction design could con shop was to examine how inte sues were discuss ed, the work many is for develo pment. Although rincipal the success of IT cusing on some of the p s a necessarily selective report fo
  • 41. Forum ered Design Considered User-Cent ful (with a 1 pologies to Harm ijkstra, Nikl aus Wirth, Edsger D and D on Norman) of the identiªe d the importance elo pment have often d to the Stu dies of IT for dev IT syste ms to be matche of IT systems and the need for tral concerns for the usability es are cen ie s. These two issu n. tre needs of host communit (HCI), o r Interaction Desig y om puter Interaction partic- discip line of Human–C centered design is just one c tion Design, user- ch Wit hin HCI and Intera be organ ized to achieve su des ign processes can ular view on how t the aims. g from a workshop held a n discussions arisin alifor- Th is paper reports o conferen ce in San Jose, C ra ction (CHI) 2007 brought Com puter/Human Inte the worl d. The workshop st HCI conference in practitio- nia . CHI is the large signers a nd development r a group of 45 interaction de ts from 17 countr ies, togethe participan o rld and included o- ners fr om around the w ers based in emerging econ h ers and practition aim of inclu ding many researc Namibia , and Benin. The h ina, South Africa, tribute to mie s such as India, C raction design could con shop was to examine how inte sues were discuss ed, the work many is for develo pment. Although rincipal the success of IT cusing on some of the p s a necessarily selective report fo
  • 44.
  • 45. We need to change business, not become it. — Cennydd Bowles, IA Summit 2011
  • 46.
  • 47. EVERYTHING WE DO IS CHANGE MANAGEMENT.
  • 48.
  • 50. Technical External Internal
  • 51. Technical External Internal
  • 52. Dreamy Competent Rockstar competence Jerk Incompetent Jerk ♥ Lovable Fool likability
  • 54.
  • 58.
  • 59. Twenty-first-century life is karaoke — a never-ending attempt to maintain dignity while a jumble of data uncontrollably blips across a screen. — Douglas Coupland
  • 61. 1. IA FOREVER! 2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
  • 62. 1. IA FOREVER! 2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE 3. ????? 4. PROFIT!!!
  • 63.
  • 64.
  • 65. EASIEST UX JOB IN THE WORLD
  • 66.
  • 67. you you you you you you you you you you you you you
  • 68. THEY NEED YOU MORE THAN YOU NEED THEM.
  • 69. From those to whom much is given, much is expected. —Mary Gates, Bill's Mom
  • 70. THE WORLD NEEDS IA MORE THAN EVER.
  • 71. CHANGE MANAGEMENT AND COMPASSION ARE THE SAME THING.
  • 72. SET UP THE NEXT GENERATION FOR SUCCESS.