Uploaded byJon Gatrell
What is your product's social strategy?
The document discusses the need for companies to develop a social media strategy for their products. It notes that while many companies are experimenting with social media tools, few have incorporated them into a comprehensive strategic plan. The document provides survey results showing that while social media is considered important by many, only a small percentage have made it a major part of their marketing programs. It emphasizes that developing a social strategy is necessary to guide appropriate use of tools and maximize their benefits for business goals.
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What is your product's social strategy?
- 1. Social Insights You Needa Social Strategy for Your Product Jon Gatrell @spatially Pragmatic Marketing w: www.pragmaticmarketing.com b: www.spatiallyrelevant.org
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- 5. B2B Marketing andSocial Tools Lifecycle . . Everyone’s Using it . Not sure how to use for my job . COOL FACTOR It’s just a time sink . My CEO read about this This thing on the airplane . I read about this thing on on this blog, looks interesting Maybe the next thing is better WHY DID I THINK THIS WOULD WORK?
- 8. ……the world isbecoming too fast, too complex and too networked for any company to have all the answers inside.
- 10. Optix 2010 SocialMedia Survey
- 12. Considered but not a significant None factor 40% 51% Major part of the program 9% Source: 2009 - 2010 Pragmatic Marketing Survey
- 13. Yes, for thecompany (as an individual or as the company) 11% No Yes, 62% Personally 27% Source: 2009 - 2010 Pragmatic Marketing Survey
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- 15. The Valley isagain pulling the wool Only experimenting at present over the world’s eyes. We’ve learned nothing from the late 90’s! @prdmgttype90210 @dontweeverlearn2012 A nuisance perpetuated by the self- It makes my eyes bleed absorbed @notbuyingitforPM @surlypm.noreallysurlypm @pmpotential: Twitter as a marketing tool has very interesting potential @planningpm: Will use more in 2010 for products Names are changed to protect the innocent Source: 2009-2010 Pragmatic Marketing Survey
- 16. Twitter is anonstop feedback loop
- 17. Optix 2010 SocialMedia Survey
- 19. Business Marketing Positioning Plan Plan Market Market Buying Customer Pricing Problems Definition Process Acquisition Win/Loss Distribution Buy, Build Buyer Customer Analysis Strategy or Partner Personas Retention Distinctive Product Product User Program Competence Portfolio Profitability Personas Effectiveness Strategic Tactical Tactical Market Strategy Business Planning Programs Readiness Support Competitive Product Launch Sales Presentations Innovation Requirements Landscape Roadmap Plan Process & Demos Technology Use Thought “Special” Collateral Assessment Scenarios Leadership Calls Status Lead Sales Event Dashboard Generation Tools Support Referrals & Channel Channel References Training Support © 1993-2010 Pragmatic Marketing, Inc. All rights reserved.
- 20. Source: MS&L/PRWeek 2009Social Media Survey
- 21. Nothing will everbe attempted if all possible objections must be first overcome.
- 22. Business Marketing Positioning Plan Plan Market Market Buying Customer Pricing Problems Definition Process Acquisition Win/Loss Distribution Buy, Build Buyer Customer Analysis Strategy or Partner Personas Retention Distinctive Product Product User Program Competence Portfolio Profitability Personas Effectiveness Strategic Tactical Tactical Market Strategy Business Planning Programs Readiness Support Competitive Product Launch Sales Presentations Innovation Requirements Landscape Roadmap Plan Process & Demos Technology Use Thought “Special” Collateral Assessment Scenarios Leadership Calls Status Lead Sales Event Dashboard Generation Tools Support Referrals & Channel Channel References Training Support © 1993-2010 Pragmatic Marketing, Inc. All rights reserved.
- 23. Be part ofthe 34% Source: MS&L/PRWeek 2009 Social Media Survey
- 24. Networks don’t havepeople, people have networks
- 25. Optix 2010 SocialMedia Survey
- 27. The rush tostart using the tools should not outweigh the need to formulate a social media strategy
- 29. #buyers #customers #prodmktg Find #competition #partners #peers #prodmgmt http://www.flickr.com/photos/cctwebteam/1732901151/
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- 34. While we ponderwhen to begin, it becomes too late.
- 35. THANKS! Jon Gatrell @spatially Pragmatic Marketing w: www.pragmaticmarketing.com b: www.spatiallyrelevant.org