The document discusses the approach of a team that manages development projects for international OEM clients, focusing on sustainable urban mobility solutions. It outlines their experience in product engineering and project management within the motorcycle industry, highlighting their expertise in various phases of project development. Furthermore, the document details areas of innovation, product management, and a strategic framework for enhancing personal mobility while reducing carbon emissions.

1. Motorised Urban Mobility
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2. Our Approach
We Manage development projects for our international OEM customers.
We Create sustainable and intelligent light transport solutions &
Develop new business opportunities around them
Our Ambition
To improve quality of life in urban ecosystems,
by reducing traffic carbon emissions
&
by creating healthier and more efficient
personal mobility transport alternatives
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3. The Team
We are a small team of experienced engineers with extensive international
experience in product engineering and project management
Our professional record includes leading engineering and development
consulting roles at some automotive OEMs companies such as:
APRILIA, BMW, CONTINENTAL, DERBI, ELMOTO, GASGAS,
PIAGGIO, RIEJU, SHERCO & YAMAHA
Our network of business partners and suppliers enable us taking full
commitment on all project phases, from concept definition to
production or service launch
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4. Areas of expertise
Motorcycle Development Projects
Product
Product
Management
Management Product Engineering Product Management
Innovation
Innovation Product
Product Process
Process Sales
Sales Launch
Launch
Management
Management Development
Development Manufacturing
Manufacturing Planning
Planning Planning
Planning
Clients: OEM, motorcycle service supplier, components manufacturers
Urban Mobility Projects
Business Development
Innovation
Innovation Market
Market Service
Service Market
Market
Management Analysis Service Design
Service Design Plan
Management Analysis Implementation
Implementation Plan
Clients: OEM, fleet operators, service suppliers, public organisms and component manufacturers
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5. Product
Product
Management
Management Product Engineering Product Management
Innovation
Innovation Product
Product Process
Process Sales
Sales Launch
Launch
Management
Management Development
Development Manufacturing
Manufacturing Planning
Planning Planning
Planning
Innovation Management
Product
Prioritization Definition Product concept
Generation of Ideas Evaluation Bottle necks, Focus Groups book
Spontaneous or forced Feasibility vs Resources, Surveys, Product features,
(Innovation groups) Strategy Legal & Norms, Interviews, Ergonomics,
Risks/Benefits Benchmarking Accessories
studies
Benchmark Accessories
Analysis catalogue
Technologic
Surveillance Product
Reports Concept
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7. Product
Product
Management
Management Product Engineering Product Management
Innovation
Innovation Product
Product Process
Process Sales
Sales Launch
Launch
Management
Management Development
Development Manufacturing
Manufacturing Plan
Plan Plan
Plan
Process Manufacturing
Components Process planning Production
Manufacturing plan definition
Tooling
Production release
Approval Timing and Methods manufacturing SOP
Purchasing Management Resource planning
(outsourcing) Quality control
Logistics
Assembling SOP
Plan Release
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8. Product
Product
Management
Management Product Engineering Product Management
Innovation
Innovation Product
Product Process
Process Sales
Sales Launch
Launch
Management
Management Development
Development Manufacturing
Manufacturing Plan
Plan Plan
Plan
Mktg & Sales Plan
Press Office Event management
Communication plan Test drive definition &
Marketing Plan Product Presentations
On-Line / Off-Line Mktg coordination
Pricing Definition Road-show / Test drives
Site development Press Kit,
Markets, Models Fair/exhibition Stand
Social Media Press releases,
Positioning in range management projects
Online sales Catalogues
Hostess, Catering
E-Bikes Forum EICMA 2011
2011 (Clustermoto)
Pricing Segment Moto50 www.clustermoto.org Press Kit Rieju MIUS
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14. Contact
Inocencio González
General Manager
+34 677 495 117
C.Enric Granados 47, bajos
08008 – Barcelona
Spain
email: info@TraZeless.com
Twitter: @TraZeless
Skype: TraZeless
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