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Motorised Urban Mobility




Oct-2012                              1
Our Approach
 We Manage development projects for our international OEM customers.
    We Create sustainable and intelligent light transport solutions &
          Develop new business opportunities around them




                          Our Ambition
            To improve quality of life in urban ecosystems,
                 by reducing traffic carbon emissions
                                    &
                by creating healthier and more efficient
                personal mobility transport alternatives




Oct-2012                                                                2
The Team
We are a small team of experienced engineers with extensive international
      experience in product engineering and project management

 Our professional record includes leading engineering and development
     consulting roles at some automotive OEMs companies such as:
      APRILIA, BMW, CONTINENTAL, DERBI, ELMOTO, GASGAS,
                 PIAGGIO, RIEJU, SHERCO & YAMAHA




    Our network of business partners and suppliers enable us taking full
       commitment on all project phases, from concept definition to
                       production or service launch




Oct-2012                                                                    3
Areas of expertise

                                Motorcycle Development Projects
           Product
           Product
           Management
           Management     Product Engineering                              Product Management
       Innovation
       Innovation         Product
                          Product                    Process
                                                     Process             Sales
                                                                         Sales                Launch
                                                                                              Launch
       Management
       Management         Development
                          Development                Manufacturing
                                                     Manufacturing       Planning
                                                                         Planning             Planning
                                                                                              Planning


           Clients: OEM, motorcycle service supplier, components manufacturers




                                        Urban Mobility Projects
           Business Development
       Innovation
       Innovation         Market
                          Market                                      Service
                                                                      Service                    Market
                                                                                                 Market
       Management         Analysis           Service Design
                                             Service Design                                      Plan
       Management         Analysis                                    Implementation
                                                                      Implementation             Plan

           Clients: OEM, fleet operators, service suppliers, public organisms and component manufacturers




Oct-2012                                                                                                    4
Product
Product
Management
Management       Product Engineering                               Product Management
Innovation
Innovation     Product
               Product                        Process
                                              Process             Sales
                                                                  Sales            Launch
                                                                                   Launch
Management
Management     Development
               Development                    Manufacturing
                                              Manufacturing       Planning
                                                                  Planning         Planning
                                                                                   Planning




Innovation Management
                                                                             Product
                                                         Prioritization      Definition        Product concept
  Generation of Ideas        Evaluation                  Bottle necks,       Focus Groups      book
  Spontaneous or forced      Feasibility vs              Resources,          Surveys,          Product features,
  (Innovation groups)        Strategy                    Legal & Norms,      Interviews,       Ergonomics,
                                                         Risks/Benefits      Benchmarking      Accessories
                                                                             studies
                                                                             Benchmark          Accessories
                                                                              Analysis           catalogue

                                                                                Technologic
                                                                                Surveillance          Product
                                                                                  Reports             Concept




  Oct-2012                                                                                                         5
Oct-2012   6
Product
Product
Management
Management       Product Engineering                         Product Management
Innovation
Innovation     Product
               Product              Process
                                    Process                  Sales
                                                             Sales                   Launch
                                                                                     Launch
Management
Management     Development
               Development          Manufacturing
                                    Manufacturing            Plan
                                                             Plan                    Plan
                                                                                     Plan




Process Manufacturing

    Components               Process planning                                                 Production
                             Manufacturing plan definition
                                                                     Tooling
                                                                                              Production release
    Approval                 Timing and Methods                      manufacturing            SOP
    Purchasing Management    Resource planning
                                                                     (outsourcing)            Quality control
    Logistics
                                           Assembling                                                     SOP
                                              Plan                                                       Release




  Oct-2012                                                                                                         7
Product
Product
Management
Management            Product Engineering                      Product Management
Innovation
Innovation         Product
                   Product              Process
                                        Process                Sales
                                                               Sales                          Launch
                                                                                              Launch
Management
Management         Development
                   Development          Manufacturing
                                        Manufacturing          Plan
                                                               Plan                           Plan
                                                                                              Plan




Mktg & Sales Plan
                                                                       Press Office                    Event management
                                 Communication plan                    Test drive definition &
  Marketing Plan                                                                                       Product Presentations
                                 On-Line / Off-Line Mktg               coordination
  Pricing Definition                                                                                   Road-show / Test drives
                                 Site development                      Press Kit,
  Markets, Models                                                                                      Fair/exhibition Stand
                                 Social Media                          Press releases,
  Positioning in range                                                                                 management projects
                                 Online sales                          Catalogues
                                                                                                       Hostess, Catering




                                                                                                       E-Bikes Forum       EICMA 2011
                                                                                                                 2011     (Clustermoto)




    Pricing Segment Moto50               www.clustermoto.org                Press Kit Rieju MIUS




  Oct-2012                                                                                                                         8
Oct-2012   9
Oct-2012   10
Oct-2012   11
Oct-2012   12
Oct-2012   13
Contact




           Inocencio González
             General Manager
             +34 677 495 117


                      C.Enric Granados 47, bajos
                      08008 – Barcelona
                      Spain

                      email:     info@TraZeless.com
                      Twitter:   @TraZeless
                      Skype:     TraZeless




Oct-2012                                              14

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TZ projects

  • 2. Our Approach We Manage development projects for our international OEM customers. We Create sustainable and intelligent light transport solutions & Develop new business opportunities around them Our Ambition To improve quality of life in urban ecosystems, by reducing traffic carbon emissions & by creating healthier and more efficient personal mobility transport alternatives Oct-2012 2
  • 3. The Team We are a small team of experienced engineers with extensive international experience in product engineering and project management Our professional record includes leading engineering and development consulting roles at some automotive OEMs companies such as: APRILIA, BMW, CONTINENTAL, DERBI, ELMOTO, GASGAS, PIAGGIO, RIEJU, SHERCO & YAMAHA Our network of business partners and suppliers enable us taking full commitment on all project phases, from concept definition to production or service launch Oct-2012 3
  • 4. Areas of expertise Motorcycle Development Projects Product Product Management Management Product Engineering Product Management Innovation Innovation Product Product Process Process Sales Sales Launch Launch Management Management Development Development Manufacturing Manufacturing Planning Planning Planning Planning Clients: OEM, motorcycle service supplier, components manufacturers Urban Mobility Projects Business Development Innovation Innovation Market Market Service Service Market Market Management Analysis Service Design Service Design Plan Management Analysis Implementation Implementation Plan Clients: OEM, fleet operators, service suppliers, public organisms and component manufacturers Oct-2012 4
  • 5. Product Product Management Management Product Engineering Product Management Innovation Innovation Product Product Process Process Sales Sales Launch Launch Management Management Development Development Manufacturing Manufacturing Planning Planning Planning Planning Innovation Management Product Prioritization Definition Product concept Generation of Ideas Evaluation Bottle necks, Focus Groups book Spontaneous or forced Feasibility vs Resources, Surveys, Product features, (Innovation groups) Strategy Legal & Norms, Interviews, Ergonomics, Risks/Benefits Benchmarking Accessories studies Benchmark Accessories Analysis catalogue Technologic Surveillance Product Reports Concept Oct-2012 5
  • 7. Product Product Management Management Product Engineering Product Management Innovation Innovation Product Product Process Process Sales Sales Launch Launch Management Management Development Development Manufacturing Manufacturing Plan Plan Plan Plan Process Manufacturing Components Process planning Production Manufacturing plan definition Tooling Production release Approval Timing and Methods manufacturing SOP Purchasing Management Resource planning (outsourcing) Quality control Logistics Assembling SOP Plan Release Oct-2012 7
  • 8. Product Product Management Management Product Engineering Product Management Innovation Innovation Product Product Process Process Sales Sales Launch Launch Management Management Development Development Manufacturing Manufacturing Plan Plan Plan Plan Mktg & Sales Plan Press Office Event management Communication plan Test drive definition & Marketing Plan Product Presentations On-Line / Off-Line Mktg coordination Pricing Definition Road-show / Test drives Site development Press Kit, Markets, Models Fair/exhibition Stand Social Media Press releases, Positioning in range management projects Online sales Catalogues Hostess, Catering E-Bikes Forum EICMA 2011 2011 (Clustermoto) Pricing Segment Moto50 www.clustermoto.org Press Kit Rieju MIUS Oct-2012 8
  • 10. Oct-2012 10
  • 11. Oct-2012 11
  • 12. Oct-2012 12
  • 13. Oct-2012 13
  • 14. Contact Inocencio González General Manager +34 677 495 117 C.Enric Granados 47, bajos 08008 – Barcelona Spain email: info@TraZeless.com Twitter: @TraZeless Skype: TraZeless Oct-2012 14