SlideShare a Scribd company logo
The Million
Dollar Case Study
Journey to $1mil - 100% for Charity
Where are we currently?
Jungle Creations - 14 Months
Jungle Stix $2.7/unit, shipping, PPC, promos, etc.
leaves us ~$3.5 profit/unit
We want a BIGGER charitable mission
What did it take to get to there?
Find all the details at:
junglescout.com/collaborative-launch/
A few thousand dollars to purchase inventory
~40 hours of work to launch a product
~4 hours/month to manage it (185 emails in the
past 365 days which is 15/month. I’ve also placed
6 reorders and I spend an hour or two each month
messing with PPC and Split tests)
3
TIMEFRAMEunknown
CHANNELSunknown
PRODUCT(S)unknown
4 We need more products to get to a million
Not stopping until we get to a millionknown
Just in Time Learning
Private label model
▸ Find good opportunity
▸ Brand it
▸ Source from China
▸ Sell on Amazon
Follow along with us!
Don’t get ahead of yourself,
you’ll learn it when we do
5
What’s Happening Today?
Criteria for
finding
product ideas
6
How to find
product ideas
Add ideas to
Product
Tracker, re-
evaluate next
week
Must Have
Existing Solid Demand
Low Competition
Good Margins
Low Seasonality
No legal issues
>$18
Product Criteria
Nice To Have
Product Improvement
Small/lightweight
7
8
Let’s Find One!
Next Steps
▸ Wait for data to aggregate in Tracker
▸ Continue to add to list of ideas
▸ Join us next Wed 3/1 same time (8p ET/5p PT)
▹ URL will be here:
https://www.junglescout.com/the-million-dollar-
case-study-session-2-product-research/
▹ We will send reminder emails next week!
9

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Jungle Scout's Million Dollar Case Study: How To Find Product Ideas

  • 1. The Million Dollar Case Study Journey to $1mil - 100% for Charity
  • 2. Where are we currently? Jungle Creations - 14 Months Jungle Stix $2.7/unit, shipping, PPC, promos, etc. leaves us ~$3.5 profit/unit We want a BIGGER charitable mission
  • 3. What did it take to get to there? Find all the details at: junglescout.com/collaborative-launch/ A few thousand dollars to purchase inventory ~40 hours of work to launch a product ~4 hours/month to manage it (185 emails in the past 365 days which is 15/month. I’ve also placed 6 reorders and I spend an hour or two each month messing with PPC and Split tests) 3
  • 4. TIMEFRAMEunknown CHANNELSunknown PRODUCT(S)unknown 4 We need more products to get to a million Not stopping until we get to a millionknown
  • 5. Just in Time Learning Private label model ▸ Find good opportunity ▸ Brand it ▸ Source from China ▸ Sell on Amazon Follow along with us! Don’t get ahead of yourself, you’ll learn it when we do 5
  • 6. What’s Happening Today? Criteria for finding product ideas 6 How to find product ideas Add ideas to Product Tracker, re- evaluate next week
  • 7. Must Have Existing Solid Demand Low Competition Good Margins Low Seasonality No legal issues >$18 Product Criteria Nice To Have Product Improvement Small/lightweight 7
  • 9. Next Steps ▸ Wait for data to aggregate in Tracker ▸ Continue to add to list of ideas ▸ Join us next Wed 3/1 same time (8p ET/5p PT) ▹ URL will be here: https://www.junglescout.com/the-million-dollar- case-study-session-2-product-research/ ▹ We will send reminder emails next week! 9