Sales Funnels for Bloggers by Sharon Gourlay
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Sharon Gourlay's presentation from TBEX North America 2018 on e-mail sales funnels for travel bloggers.
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Sales Funnels for Bloggers by Sharon Gourlay
- 2. How To Create Sales Funnels For Travel Blogging Success Sharon Gourlay DigitalNomadWannabe Work online. Create your dream life.
- 3. Today you will discover How To Build A Sales Funnel To Sell Your Products
- 4. How to sell your products on autopilot thanks to an effective sales funnel today you will learn The 3-step system for combining lead magnets with email marketing to sell your products day after day, year after year
- 5. How to create a sales page that generates sales and creates a sense of urgency today you will also discover How to get your target audience into your funnel How to set up an email series so that people will buy
- 6. I am best known for my hugely successful family travel blog which I sold last year Sharon Gourlay
- 7. I started selling products on digitalnomadwannabe.com with only a few thousand visitors per month last year and made 6 figures in the first nine months Sharon Gourlay
- 8. I am a qualified teacher and I love helping others have the same success that I have enjoyed Sharon Gourlay
- 10. What Is A Sales Funnel?
- 11. Do you need a sales funnel?
- 12. Parts Of A Sales Funnel - Mandatory Lead magnet Sales emails Sales page
- 13. Other Parts Of A Sales Funnel Webinars Discovery sessions/assessment Email challenges Video series Facebook advertisements Other advertisements Other email sequences Support with social media promotion and blog posts
- 14. Example Sales Funnel - eBook
- 15. Example Sales Funnel – Membership Site/Course
- 16. 3-Step Sales Funnel System Lead Magnets Sales Emails Sales Page
- 17. Step 1 Use lead magnets to get your target audiences into your funnel
- 18. How To Get Your Target Audience Into Your Funnel
- 19. Have Your Subscriber Boxes Everywhere
- 20. Pop-ups
- 21. Optin Links
- 22. Landing Pages
- 23. Step 2 Use sales emails to remove any doubt people have about buying your product, engage the subscriber and provide encouragement to buy.
- 24. Creating Your Sales Emails Send lead magnet first
- 25. Creating Your Sales Emails Send sales emails to relevant subscribers
- 26. Creating Your Sales Emails Usually 5-15 sales emails over 3-17 days
- 27. Product under $50 5 days, an email a day with 2 in last day
- 28. Product Over $500 Day 1: Email Day 2: Email Day 3: 2 Emails (end of bonus) Day 4: Day 5: Email Day 6: Day 7: Email (new bonus introduced) Day 8: Email Day 9: Email Day 10: 2 Emails (close cart, end of bonus)
- 29. Email Content Present your product@ Highlight the benefits@
- 30. Email Content Tell a story@ Show social proof/success stories @
- 31. Email Content Reduce uncertainty@ Introduce a bonus or discount (optional) @ Give a final push to sell@
- 32. Email Example For 5 Day Sequence Day - Present your offer
- 33. Email Example For 5 Day Sequence Day - Highlight the benefits2
- 34. Email Example For 5 Day Sequence Day - Tell a story and bonus/ discount (optional)
- 35. Email Example For 5 Day Sequence Day - Show success stories
- 36. Email Example For 5 Day Sequence Day - Reduce uncertainty, final push (12 hours)
- 37. Step 3 Have a sales page that compels your subscribers to take action
- 38. Before Starting, Consider... Sales page goes in-depth and addresses key pain points
- 39. Before Starting, Consider... Do everything you can to keep people reading
- 40. Before Starting, Consider... Sales pages follow a formula – download ours! digitalnomadwannabe.com/sales
- 41. Sell Your Product The first third should not mention your product
- 42. Sell Your Product By the end, make sure you have: Clearly described your product Shown proof Removed risk Add urgency
- 44. | Key Takeaways A sales funnel is the most effective way to sell your products
- 45. | Key Takeaways You can get started with a simple 3-step system using: Lead magnets Sales emails Sales page
- 46. | Key Takeaways Lead magnets are the most effective way to get people into your funnel Sales emails are used to make your subscribers aware of your product, to answer all their questions and remove their doubts
- 47. | Key Takeaways Your sales page should compel people to take action now and buy
- 48. Questions! Download the Sales Funnel Success Task List at DigitalNomadWannabe.com/tbex Ask questions in our free Facebook group: DNWcommunity.com DigitalNomadWannabe Work online. Create your dream life.