Amazon FBA Presentation. To design your presentation please check: https://www.fiverr.com/share/Ne7Lao

1. Amazon FBA
Business Plan
Creating finical freedom one step at a
time

2. 2
Optional
Setup
GET VA

3. 3
• Post job listing on Upwork & Online
jobs with specific requirements of the
job.
• Over see and delegate operations, have
weekly check-ups.
• Outsource basic functions like product
research return, contacting the seller,
researching the competition, etc.
• Provide Tier Reward System & raise of
pay.
• Use TransferWise to send payments to
VA.
• Use Time Doctor to record VA hours
worked.
Upwork & Online
Jobs
$400 Monthly

4. STEP 1
Product
Research
4

5. 5
• Click Magnet 2.
• Choose 5 niche keywords that are of interest
to you, then hit search.
• Filter magnet IQ score to show the highest.
• Search through products and pick 5-10
products that seem unique or stand out to
you.
• Open Amazon and type product name in Amazon
search.
• Find average Amazon reviews and median on
top 10 sellers, don’t include sponsored
product ads. If there is a huge variance
between average and median reviews could
indicate a potential big seller dominating
product, want average reviews at 50.
• Return to Helium 10 and record the monthly
search volume.
Helium 10
$97 Monthly

6. 6
• Search product keyword into search.
• Record search volume, want to be around 100 monthly
searches.
• Verify keyword search volume by typing a keyword into
google as keyword could be the product, restaurant, or
store. Add another keyword in front of the keyword you
searched if the volume is high.
Ubersuggest
Free

7. 7
• Type product keyword in the search and find top
sellers by clicking on the product and looking at
products sold.
• Record product URL & products sold.
• Can do the same research on Esty.
• Go back to Amazon and pick the best product seller you
decide, usually has the best photographer,
copywriting, and Amazons Best Choice award.
• Want to get three extensions containing Helium 10,
Egrow $17 monthly, and Viral Launch $50 monthly.
• Open Helium 10 extension and click Xray function, the
highest revenue is the revenue made for all product
variations.
• Record the highest revenue from Xray. Repeat the same
process with Egrow and Viral Launch.
• A record average of highest revenue through all
extensions.
Amazaon &
Ebay

8. 8
• Average Amazon reviews of at least 50 and
two months selling.
• Have high search volume of at least 400 on
Helium 10 and 100 on Ubersuggest.
• Verify if it sells good on Ebay and Etsy,
but maybe has no good options on Amazon.
• High revenue average of at least $5000.
• Has a selling price of $20 (Expect to pay
$5 for Amazon fees and another $5 fees for
packaging, storing and shipping product)
• Light weight, under two pounds.
• 500-6000 Best Seller Rank on product page.
• 30% profit margin before ads.
Finalizing
Product Choice

9. STEP 2
Verify
Patent
& Trademark
9

10. 10
• Type product name into Trademarkia.
• Read through results verifying if your
products type is live marked.
• Go to Google Patents and search product.
• Read through results making sure products
do not infringe on design or utility
patent.
• Verify both trademark and patent on
Uspto.
• Verify if any restrictions apply and if
product is gated vs non gated.
• Optional you can hire someone on Fiverr
for $20.
Product
Clear to Sell

11. STEP 3
Product
Monthly
Sales
Projections
11

12. 12
• Review 2 and 3 star reviews of product.
• Brainstorm what you can do to make your
product better then the competition.
• Go back to product page of top seller for
your product.
• Use Xray function of Helium 10 extension.
• Organize revenue from highest to lowest.
• Scroll down till you find product and
record sales per month.
• Repeat process for Egrow and Viral
Launch.
• Record average sales per month.
Solve a
Problem

13. 13
• Go to Google Trends and enter product
name.
• Set to past 5 years to see if there is
increase in sales over the years and try
to avoid huge spike products that show
trend periods.
• Want an product that last long term and
is sustainable.
• Compare lowest sale day with average
sales monthly you have. project sale
increases
• Use data to to properly manage inventory.
• Repeat same process with Viral Launch's
market trend section.
Google
Trends

14. STEP 4
Product
Monthly
Profit
Projections
14

15. 15
• Record product price you plan to sell product for and calculate
Amazon referral fee of using platform which is 15%.
• Get Amazon Scout Calculator and based off 3 similar products,
enter weight and fulfillment fee.
• Take product weight and times 2 for air shipping fee.
• Go to Alibaba and enter product name in search.
• Look through 3-5 products, find highest manufacturing fee for
product and record it.
• If including special packaging & logo add $1.00 and if adding
inserts add $0.10. Use Fiverr to get custom packaging and
inserts. Might need to use another supplier just for packaging.
• Record $0.10 for Amazon Labeling.
• Want to have 2-3 months of supply, so take average monthly
sales and times by 2. (Factor in MOQ from supplier)
• Record estimated landing fee which is the cost of all fee’s per
unit to get the product ready for Amazon.
• Get final investment & upfront cost. When half of product
sells, have capital to purchase 2nd order to maintain cashflow.
Finding
Products Value

16. STEP 5
Supplier
Communication
16

17. STEP 6
Check 1688
Compare
Prices
17

18. STEP 7
Reach Out To
Suppliers
18

19. STEP 8
Product
Sample $100
19

20. STEP 9
Multiple
Logo Designs
$100
20

21. STEP 10
Logo Design
Customer
Opinion
21

22. STEP 11
Packaging
& Insert Design
$100
22

23. STEP 12
Digital Inserts
$10 Monthly
23

24. 24
• Create a Facebook page around the brand.
• Open Manychat, click growth tools & create new growth tools, click
messenger ref URL and click opt-in message edit.
• Paste message sequence. Now think of something valuable to give back to
the customer like video or article tutorials.
• Edit the necessary sections with your personal information.
• Find a gift to give back to the customer like a 15% off coupon.
• Have tutorial redirecting traffic to a landing page or YouTube video.
Also, it builds Facebook Pixel traffic.
• Use Manychat to build an email list or send out a broadcast to previous
buyers.
• Create discount code inside Amazon Seller Account.
• For email, gathering select user input and make a reply type email.
• Set up an admin for alerts to yourself or VA’s if hired for customer
service of low star ratings.
• Open GRCODEMONKEY, click growth tools in Manychat, click on product
insert sequence, copy URL code, paste URL in GRCODEMONKEY and design QR
code to liking.
• Provide QR code to the designer doing insert for you.
QR
Thank You Cards

25. STEP 13
Photography
$100
25

26. Optional Step
Website
$300
26

27. STEP 14
Create Amazon
Seller Pro
Account
$40 Monthly
27

28. Optional Step
Nationwide
Barcode
$10
28

29. STEP 15
GS1 Barcode
$250 & $50
Annual
29

30. STEP 16
Creating
Product Listing
30

31. 31
• Create business email.
• Open your Amazon Seller account, click inventory and click add
product.
• Enter UPC barcode you purchased and hit create new listing.
• Scroll down and type in what you are selling and select
category that applies to product & what you researched.
• Enter product ID which is barcode and select UPC.
• Enter title referring to Textalyzer program.
• Enter brand name of product or your brand name.
• Enter manufacturer as supplier name and Mfr Part number as
something to identify product with.
• Skip variation unless you have different versions of product.
• Click offer, enter seller SKU as same as Mfr Part number, enter
selling price & quantity, enter condition new and select
fulfilled by Amazon.
• Insert images, make sure first image is white background or
Amazon will reject it.
• Click advance view, add description in html if needed, add 5
bullets that appear to right of image or below on phone and add
any necessary warning or terms of service information.
• Go to keywords and add any keywords product related while
making sure not to put brand names.
Creating
Product Page

32. STEP 17
Title Analyzer
32

33. STEP 18
QAZ.WTF
For Listing
33

34. STEP 19
Check
Grammar
34

35. STEP 20
Amazon
Optimization
$57
35

36. 36
Improving
Keyword Optimization

37. STEP 21
Product
Manufactured
500 MOQ of $5
$2500
37

38. STEP 22
Inspection
Topwin
$250
38

39. STEP 23
Setting Up
Inventory
39

40. 40
• Open your Amazon Seller account, click inventory and click inventory management.
• Once you create a product listing you will get a unique UPC and FN SKU which identifies your product.
• Select products you want to ship, click send/replenish inventory and confirm you want to send inventory.
• Put shipping address provided by freight forwarder. Can have freight forwarder get shipment from China to
US, but just facilitate shipment get to Amazon so you get Amazon’s discount shipping fee for using UPS to
get product into Amazon.
• Select case packed products unless you are doing multiple products in one box or different variation of
same product, then select individual.
• Verify unit amount being shipped and make sure to check important information & removal required tabs.
• Get supplier to put FN SKU barcode over product barcode or pay Amazon $0.20 per unit.
• Check prep guidance for proper procedure needed for your product.
• Review shipment address by selecting a Amazon building destination, can go to settings and select shipping
settings to change to a specific warehouse if wanted.
• Work on shipment, verify it is set to individual products not pallets, select how your package will be
packed, if using more then one SKU per box make sure to get packing list from supplier and calculate
shipping fee which you have 24 hours to change mind before charged.
• Provide shipping labels to supplier.
Inventory
Process

41. STEP 24
Freight
Forwarder
41

42. 42
• Confirm product is down being created and inspected.
• Air delivery takes 1 to 2 weeks as sea takes around
40 days.
• Cost around $6-$7 per kilo for air and $4 for sea.
• Use FedEx or DHL for air delivery.
• Pick your type of shipping responsibilities from
supplier. EWX means you handle all shipping from
product warehouse, FOB means you handle shipping from
China to Amazon and DDP means supplier handles
everything.
• Seariders for freight forwarder for sea and ask for
Patti. They handle everything for a price averaging
$1500, but is based off inventory.
• Want to have a system where product is made, product
is packaged & labeled correctly, supplier contacts
freight company & you when finished, freight carrier
gets product to US, once product is in US give
invoice to freight forwarder, give Amazon shipping
labels you paid for to freight forwarder, get
products labeled with shipping labels and have
Amazons discounted shipping from US port to Amazon
warehouse confirmed to arrive at date of product at
Understanding
Shipping

43. STEP 24
Marketing
43

44. 44
• For Google Ads, Amazon PPC &
Pinterest use Merchant Words
for searching for long keywords
containing 3 to 4 words to
target more specific niche’s
and save money.
• Use Helium Black Box to target
low competition product
keywords.
Building
Sales & Conversions

45. STEP 25
Amazon PPC
45

46. 46
• Make sure your product sales organically well and is in a low
competitive niche.
• We will start a automatic low bid PPC campaign by setting up an auto
campaign within Amazon Campaign Manger, set bid by $0.20 less then
Amazons recommendations and for more PPC campaigns by using PPC course
provided.
• We will target products with 0-1 reviews of ours or similar to our
product which will list us on search pages under the sponsored section.
• Use Helium 10 Black Box by entering 0-1 for reviews and put similar
keyword.
• Download CSV and do this search multiple times with different keywords.
• Add results to Amazon PPC and bid higher then Amazon bid
recommendations.
• We will target products of 3 star rating and below.
• Do as above just change stars to 0-3.
• We will target high volume keywords with low bid assuming competitors
run out of bid money by using Cerebro in Helium 10. Include 5 asins of
competitor products, organize by search volume, exclude keywords not
needed and bid broad at $0.15.
• We will target misspelling keywords by using Keyword Typo Generator,
generate a list specific not broadly per 5 keyword pertaining of high
volume, create ad groups around each one as 1,000 keywords is the limit
per group and bid $0.15.
• We will target Spanish keywords by taking high volume keywords we
generated in earlier, translate in Google Translate and bid higher then
recommended.
Primary
Campaigns

47. STEP 26
Google Ads
47

48. 48
• Setup a Google Ads account.
• Create new campaign, select website traffic, select search, name campaign, disable display network,
select US & English, put $10 to $20 for budget, set maximum bids, start with $0.10 CPC and work way
up to $0.30 and add sitelink extension & callout extensions related to product benefits and
features.
• Click create new extension, click promotion extension, change to 15% off, add product name, add
promo code you created in Amazon Seller Account.
• Use to Helium 10 Gem to create 2-Step url based off a top ranking keyword for product. Enter brand
name and product keyword. Enter url into Google Ads.
• Add keyword groups that focus on one main keyword in all phrases. Add more groups based off more
keyword relevance. Add “ Infront and back to have the entire phrase eligible to have ad show for
keyword.
• Research and add keywords that are specific to your product based of Amazon PPC & Ubersuggest.
• Create headline that makes customers want to click like discounts while including your ad group
keyword with { in front and back & description that clears up what this product will solve for them
and add call of action for second line.
• Create multiple ads to see which ones run better.
• Add negative keywords & download templates if available.
• Go through search history once a week and add new negative word around keywords people searched
before clicking your ad that seem irrelevant. Utilize Bing Ads as well.
Drive
Amazon Traffic

49. STEP 27
Pinterest Ads
49

50. 50
• Create a business Pinterest account.
• Create board.
• Click ads and select create ad, select traffic, name
campaign, name ad group, select no interest, use 25
keywords putting “ before and after keyword, have –”
for negative keywords like free & DIY.
• Pick gender based off product, exclude 18-24 years
old, select all locations, select English, select
all for ad group and uncheck use your pin.
• Set budget to $5 per day, set no end date & turn off
when you want, set CPC based off competitiveness of
product & profit margin, start low and increase
based off clicks & impressions lie $0.15 to $0.35.
• Create a pin based off product, use Canva or Placeit
for ad, use lifestyle image showing product, use
main product keyword in title with benefit, list
what your product does using more keywords, add
three # to description related to product and add
product Helium 10 Gem 2 step url.
• Publish ad.
Hidden
Ad Platform

51. STEP 29
Facebook Ads
With Manychat
To Gain Reviews
51

52. 52
• Consider cost, spending $168 on Facebook Ads with $193 on Amazon fee’s about 30% of product averaging $368
results in 35 rebates with $10.31 per rebate averaging $36.10 per review. Overall leads to 10 rebates, better
ranking and $73.16 average daily profit.
• Start ad creation in Manychat, click growth tools, click ad, sync Facebook Ad account to Manychat, select new
campaign, select campaign type messages, name campaign what you want, select click to messenger, select gender
based of product demographics, set age 24 to 65+, add demographic Amazon.com
• Can verify demographic by using Facebook Audience Insights which will show data based off your product keywords.
Can check page likes to target high traffic pages around your product as well as target higher education family's
which is corresponding to higher income.
• Exclude Seattle, select US & UK, add data from Facebook Audience into insert, have at least 1 million audience,
select edit placements, pick all devices, select feeds & messenger, set budget to $5 increase over time running 2
weeks and don’t select end date.
• Create image ad for product with give away & Amazon name in it or lifestyle video of product gender, add in
description want x product 100% FREE?, click now to get a full-priced rebate!, limited time only!, we’re brand
new to Amazon and in order to raise awareness about our new product line we’re giving away 35 products via full
price rebates for a limited time! and if you want x product for free click here!
• Have headline as GET THIS FOR FREE!, have description as [Click Now! Limited Time Only!]
• Next we sync Facebook Ad with Manychat, type do you want to be part of our limited time rebate!, add image & YES
button and insert provided flow chart.
• Select preview and click send to Facebook.
Facebook
Rebate Tactic

53. STEP 31
Amazon Referral
Program
53

54. STEP 32
File For
Business LLC
Legalzoom
$350 or Local
$125
54

55. STEP 33
Scaling
Business
55

56. 56
• Synch Getida to your Amazon Seller Account to
get money from Amazon they owe you for
damages at 25% commission of returned
savings.
• Use Splitly costing $47 a month to do your AB
testing of your Amazon product listing to
increase product conversion and get valuable
feedback. Use regression analyst to test
product price.
• Use Fetcher costing $19 a month to generate
data for your overall net profit. Shows you
profit from Amazon sales.
• Use Taxjar costing $19 a month to record
sales tax data.
• Use Shopify costing $29 a month to filter
trafficof potential customers to other social
media platforms as well as Amazon.
• Use Joelister costing $25 a month to copy &
paste Amazon product to Ebay.
Business
Growth

57. Optional Step
Trademark
$225
57

58. STEP 34
Understanding
True Cost
58

59. 59
• Product Research Cost Average is $205 including Helium 10, Viral Launch and
patent research.
• Amazon Business Startup Cost Average is $420 including logo design, forming
LLC and creating pro Amazon Seller Account.
• Product Cost Average is $4,398 including product cost, package design,
packaging cost, inspection service, barcode purchase and product sample.
• Shipping Cost Average is $1,125 including shipping and transaction fee’s.
• Listing & Optimization Cost Average is $711 including Seller Tools, product
photography, copywriting and Splitly.
• Product Launch Cost Average is $435 including Amazon PPC, Google Ads, Manychat
and Early Review Program.
• Reordering Inventory Cost Average is $6,223.60.
• Optional Amazon Course Cost Average is $977.
• Overall Average Cost Average of Reordering & Not Restocking is $14,224 Vs.
$8,000
• All these prices can vary based off product, type of services you choose to
use, designer cost and overall inventory size among many other factors.
• Amazon only pays every two weeks and hold a set amount of money for potential
refunds.
• Project when inventory is going to run out by taking amount of units in
inventory divided by how many average units your selling per current day which
will tell you have many days of inventory on average you have. Compare the
days of inventory you have by delivery time to reorder & have new inventory in
Amazon to know when to reorder.
• Create a business plan spreadsheet.
Upfront
Cost

60. Congratulations