The document discusses an Amazon FBA case study. It summarizes the results of a first product launch including ordering 1000 units at a cost of $5.45 per unit plus $3900 for air shipping. With total costs of $9.35 per unit and estimated profit of $6.68 per unit, the margins were 27% or 71% ROI. It also provides tips for starting with less money and discusses next steps like adding lifestyle images and setting up email campaigns and A/B testing to get reviews.

1. THE MILLION DOLLAR CASE STUDY
Session #16:
Updates with Q&A
Journey to $1MM
June 7th, 2017
100% to

2. Session - 15 #MillionDollarCaseStudy Giveaway Winner
The Winner is
Janos Raduly
The Most Wanted
Jungle Snug
Color is Yellow ?!?
Hi guys, my name is Janos. I am 34 years old.
For many years I have been reflecting on what I would have like to do “when I grew up”. My dream has
always been having a business, but I have never had any opportunities to learn, and I wasn’t sure which
direction should I follow in my professional life. That’s why I can show up a very varied and colorful
resume, including living in four different countries.
For some reason, whenever I started something, I did not persevere and leave the project half way, or,
worst, before even commencing.
I have started showing interest about the fantastic and powerful world of Amazon in January 2016. I didn’t
know anything about it but I knew that it could be one day my world too… I had many questions and
doubts in mind at the beginning. I have spent almost all of my spare time on internet looking for
information, watching videos, reading blogs, following ‘’selling gurus’’ but eventually all of them gave only
half information and were asking to buy the full course! So I had almost given up when finally I discovered
a group where guys were giving concrete help, a ton of useful information and they didn’t ask anything in
exchange. This group is called Jungle Scout!!! Video after video, e-book after e-book and about after 12
months of research and learning also from #MillionDollarCaseStudy I started to see things clearly.
At the middle of February this year I have contacted for the first time a Chinese supplier and eventually on
23th of May my first shipping has arrived to Amazon’s warehouse. ;-)
In these days I’m ‘fighting’’ for the reviews and already contacting Alibaba for my next item to sell!!!
If there is something I have learned, guys, during this adventure is that if you really want to reach your
objective and you don’t give up, overcoming all the obstacles, than YOU CAN DO ANYTHING!
Success is a master of camouflage because it always looks like hard work.
A special HUGE thanks to all of the team of Jungle Scout, please don’t stop what you are doing, because
you are really changing the life of your followers.

3. Runner Up
Liz Kellog

4. GIVEAWAY : Win a JS Extension or a T-Shirt
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Use this Link to Enter our Giveaway
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▸ Winners selected every week for all of
2017!

5. Updated Timeline
Arrived At
Amazon
Uploaded
Pictures
Started
Launch
Hope to have
good lifestyle
images
Hope to be on
First Page

6. Our Launch Images (not recommended)

7. Professional Pictures from ProductPhotography.com
Hot Off the
Press!

8. Pictures from ProductPhotography.com

9. Pictures from ProductPhotography.com

10. Pictures from ProductPhotography.com

11. Pictures from ProductPhotography.com

12. How many units and how much money?
Our Order
We ordered 1000 PCS @ $5.45/pc
Total COGS = $5450
We chose air shipping @ $3900 😮
(Ocean Shipping Quote was $737)
Our Cost/Unit w/ Air: $9.35
(Our potential Cost/Unit w/ Ocean: $6.19)
Other Important Numbers
Total FBA Fees: $7.92
Profit/Unit: $24.95 - $7.92 - $9.35 - $1 = $6.68
27% Margins or 71% ROI
Next Shipment (Ocean) Numbers
Profit/Unit: $24.95 - $7.92 - $6.19 - $1 = $9.84
39% Margins or 159% ROI :-)

13. What about if you want to start with less Money?
● Start with a smaller Order
○ 1000 Units is a lot if this is your
first FBA experience
○ If we would of ordered 200 units,
it would of cost ~$1000
● Start with a less expensive Product
○ If you start with a product that
you can source for a $1 or $2,
you can get started with less
money
● Start with 1 Variation
○ We ordered 3 colors right from
the start, no need to do this we
just got excited
● Pick the cheapest shipping option
○ For small, light products, air could
be the cheapest
○ For bulkier or heavy products,
ship Ocean (we could of saved
$3100)

14. Sales
See Fetcher

15. Update on Brand Registry
Closed again? WTH
I will probably do the GTIN exception since we don’t have a GS1 UPC code, however, I’m
not too concerned about it.

16. Regulations & Testing
I just told them I needed all the tests to pass CPSC guidelines for Baby Products in the
USA. This is what they told me I needed.
Tests and Costs:
- US$ 11 for CPSIA Section 103 Tracking Labels Check for Children's Products
- US$ 42 for 16 CFR 1500 - Mechanical Hazards
- US$ 15 for 16 CFR 1500 - Hazardous Substances and Articles - Part 44: Determination of extremely
flammable and flammable solids
- US$ 11 for California Prop 65-Total Lead and CPSC Total Lead(paint and substrate) test
- US$ 68 for CPSIA/prop 65 - Phthalates content (7P)
- US$ 18 for 16 CFR 303 Textile Fiber Products Identification Label
- US$ 30 for 16 CFR 423 Care Labeling
---------------------------------------------
Total : US$ 195

17. Early Reviewer Program
Amazon’s New Program to help listings get Reviews
Cost: $60
Amazon asks shoppers after they have purchased your product to leave a review in exchange
for a $1-$3 Amazon gift card
Only works until the listing has 5 reviews
Under the “Promotions” tab in Seller Central.
See all the details here:
https://www.amazon.com/gp/help/customer/display.html?nodeId=202094910&ie=UTF8

18. Next Steps
● Add Lifestyle images
○ Cute baby photos
○ Maybe a parent holding the baby?
● Do a little design work on the images
to highlight our main differentiating
factors
○ Thicker, larger, included wash cloth
● Check PPC after a week and optimize
○ Also pull our search terms and
include those in the listing
● Crap! Forgot to set up our
email campaigns asking for
Reviews
○ Do that ASAP
● Set up A/B test for main
image pronto
○ Need to test the main
image and price ASAP

19. Images from Designer

20. Images from Designer