The document outlines key steps for a successful political campaign: 1) Identify candidate strengths such as credibility, honesty, and vision. 2) Connect emotionally with voters by relating candidate qualities to key issues. 3) Develop a memorable campaign theme that influences decision making. 4) Engage with voters through social media and public meetings to understand issues. 5) Collect voter data to identify major concerns and increase voter support.

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2. Qualities of the Candidate
It always starts with the identification of the
strength of the candidates i.e. the qualities in
him for e.x. Credibility, Honesty, Visionary,
disciplined, integrity and technical skills etc.
as Oxford dictionary defines a politician as
“person engaged or interested in politics” and
politics as “science and art of government.

3. Emotional Connect
Relation of Qualities with Current Political
Agenda with an approach to solving the
issues and connecting the emotionally with
the crowd, as If someone stands for you,
you stand with him/her.

4. Campaign Theme
According to Wikipedia, “A political campaign
is an organized effort which seeks to influence
the decision-making process within a specific
group. In democracies, political campaigns
often refer to electoral campaigns, by which
representatives are chosen or referendums are
d e c i d e d . ” E . x . Ye s I c a n C h a n g e -
Barak Obama or Make America Great
Again -D. Trump.

5. People Connect
It’s always said you should Talk to everyone
because you have no idea how someone
can end up helping you and nowadays its
done through Social Media platforms like
Facebook Page, Twitter handle, Blog,
website, Youtube channel etc.

6. Data Bank
Many times what politicians do, they neglect
the of data of the voters & as a result
they lose the election. As if you have the
exact data of voters, it becomes very easy
for you to identify the ‘Big Issues’ which
covers the majority of the voters. It increases
the vote share and also creates big
followers base.

7. Advertise Agenda/Issues
Its always seen that new politicians want to
see their picture in every advertisement
material, whereas the big political leaders
advertise their campaign themes, i.e. what
you are doing for the people and how?

8. Publish Manifesto
Your election manifesto should cover every
aspect and voters benefits and wellness,
It consists of Big Issues, Followed by Small
Issues, your short-term goals and
Long-term goals etc.

9. Public Meeting
You should interact the people who are
going to vote for you, ask them what they
want and promise them you will get it
done for them if you come in power, by
doing this the consider you in mind at the
time of voting.

10. Trending Campaigns
Your campaign should trend on social media
and should connect youths so that you can
raise funds and volunteers from it.

11. Go Live & Answer
Ask your team to organize AMA sessions for
you, so that you can answer the people’s
question who cant reach you personally.

12. PR & Blogging
You must have a PR team, who should interact
with both Offline & online media and share
news about your initiatives and should keep
you always in news.

13. Community Building
If you do community building you will have
many self-help people who support your
campaign without any monetary returns
and help you in connecting more and more
people.

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