The document discusses several digital trends that are changing the way people use technology: 1. Facebook has over 400 million active users and is growing rapidly worldwide. Many companies are using Facebook to connect with customers and promote their brands. 2. The concept of "lifestreaming" aggregates all of a person's online activities and interactions into a single stream. This allows people to follow each other's activities across different websites and services. 3. Checking-in through location-based services like Foursquare is becoming more popular. Some businesses are using check-in data to target customers with deals and promotions.

1. The Digital Trends That Are
Changing Everything
Presented by:
Jeff Hilimire, Chief Digital Officer
Blog: jeffhilimire.com - Twitter: @jeffhilimire - jhilimire@engauge.com

2. Today’s Agenda
#1: Facebook
#2: Lifestreaming
#3: Checking-in
#4: Social gaming
#5: Sh&t you’re probably not ready for

3. Jeff Hilimire Blog: jeffhilimire.com
Chief Digital Officer @jeffhilimire
Engauge jhilimire@engauge.com

4. Are you smarter than a 5-year old?

7. Digital Innovation
Group
...or just DIG ;)

8. DIG follows 2 principles

9. If we’re not doing something that
makes our clients a little uncomfortable,
we’re probably missing something.

10. Don’t look at the finger. Look at where it’s pointing.

12. 400+ Million Users

13. 100 Million Mobile Users

14. 1. China
2. India
3. facebook If Facebook were a country
4. United States it would be the world’s
5. Indonesia 3rd largest
6. Brazil
7. Pakistan
8. Bangladesh

15. Half of Denmark has an
active Facebook profile
(2.4 million our of 5.4
million total).
70% of Facebook users live outside the
U.S. and the site is available in more
than 70 different languages

16. Facebook Overtakes Yahoo

17. Facebook tops Google for weekly traffic in the U.S.

18. per month
- sends 8 friend requests
per day
- clicks the Like button 9 times
spends >55 minutes
- writes 25 comments
on Facebook
- becomes a fan of 2 Pages
- is invited to 3 events
- is a member of 12 groups
has 130 friends
The average Facebook user

19. Women aged 55 and up
are the fastest growing
Facebook demographic
in the U.S.

20. Facebook has become so
popular, psychologists
have identified a new
mental health disorder:
Facebook Addiction
Disorder

21. In Australia, Facebook has
infiltrated the court system:
•Court notices can be served
through Facebook
•A Facebook summons is
considered legally binding

22. Word Trends of 2009
(words that increased in frequency the most between 2008 and 2009)
1. Facebook Applications
3. Swine Flu
12. Lady Gaga

24. What’s on the page: Menu, Store
Locator, Downloads, Photos,
Videos, Specials
Chick-fil-A was the first restaurant
page on Facebook to hit 1 million
fans!
facebook.com/ChickfilA No. of fans: 1,508,260

26. Countdown to Spicy!
• Limited-release trial locations,
reservations thru Facebook
• Built an app for the Spicy launch
• Shared with other Operator
Facebook Pages
• Change content before, during, &
after the campaign

27. Chicago Premiere Event
• Facebook Fans in Chicago were
invited to a Premiere Event in
downtown Chicago
• The event was to kick-off
Chick-fil-A opening locations
in the Chicagoland area

28. Ustream
• Fans on Facebook could watch
the Chicago event live via
Facebook-Ustream
• Chat w/ other fans across the
country
• Viral component - fans
comments seen by their friends

30. What’s new in ?

31. “We are building a web where the
default is social.”
- Mark Zuckerberg, Facebook CEO

32. Mapping all the complex interactions existing
between you, your friends & the content you all like.
The Open Graph

33. Facebook has developed social plugins that websites
can add to make it easy for users to...
• see info from or about their
Facebook friends
• share things with their friends
without leaving a site or going
through a time-consuming
login process

34. The Activity Feed plugin
shows users what their
friends are doing on your
site through likes and
comments.

35. The Recommend / Like
plugins let users share any
content they like back to
their Facebook profile.

38. What does Facebook mean for you?
• Brands that aren’t on Facebook are missing out on opportunities
to connect with their customers and future customers
• Facebook allows you to get thousands of fans and turn them into
marketers - sharing your content / message
• Facebook presence is becoming more important than your
website
• Facebook content displaying in real-time search

39. Lifestreaming

40. wordpress
plugins
jeffhilimire.com
aggregater
My Lifestream

48. What does Lifestreaming mean for you?
• Today, people have their own brands. You have to find a way to be
relevant to them within their brand. Think of it as co-marketing
with fans of your brand.
• Think of the many ways that your brand creates content and find
ways to spread the word, outside of Facebook and Twitter.
• Real-time content. And portable content.

49. Checking-in

57. What does “checking in” mean for you?
• Location-based marketing is the next big thing, start figuring it out
• Is there a way for your business to take advantage of check-ins?
Rewards, promotions, data mining, etc.?
• Is this going to be the year for Mobile?

58. Social Games

59. Profile of Social Game Players - Gender

60. Profile of Social Game Players - Age

61. How many hours per week do you play online social games?

64. A few facts about FarmVille...
• FarmVille is the most popular app in the history of Facebook
• FarmVille players outnumber real farmers in the U.S. by a ratio of
60 to 1
• On an average day, FarmVille players purchase 500,000 virtual
tractors. John Deere, the biggest U.S. manufacturer of real tractors
sell around 5,000 a year.
• FarmVille was able to raise over $1 million for Haiti relief efforts

68. What does Social Gaming mean for you?
• Marketing opportunities - bing example
• In many cases, apps / games within social
networks represent one of the best ways
to reach new customers.
• Consider researching whether or not
your customers are playing social games.
Is there a place for your brand within
that game?

69. Sh$t you’re probably
not ready for

74. Questions?
Let’s continue the conversation at
www.jeffhilimire.com
jhilimire@engauge.com - Twitter: @jeffhilimire