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G2E 2012: Social Media Boot Camp
The document outlines the agenda for a Social Media Boot Camp presented by Masterminds. The boot camp will cover topics including the current state of social media, principles of successful social media programs, the value of Facebook fans, hiring social media managers, social gaming, engaging customers outside casinos, important social media metrics, and examples of best practices. Presenters will discuss major platforms like Pinterest, Instagram, Google+, and differences from Facebook, as well as showcase effective strategies from casinos like Barona, Borgata, and Mandalay Bay.
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G2E 2012: Social Media Boot Camp
- 1. Social Media BootCamp Presented by: Masterminds
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- 4. //OUR GOAL: HELP BUILD SOCIALMEDIA COMPETENCIES WITHIN CASINO ORGANIZATIONS MASTERMINDS
- 5. Nancy Smith CEO MASTERMINDS Ryan Leeds VP,Strategy MASTERMINDS Jen Fink Account Director MASTERMINDS MASTERMINDS
- 6. Andrea Janssen Social MediaManager MASTERMINDS Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE MASTERMINDS
- 7. Eric Petersen Director ofNew Media CAESARS ENTERTAINMENT INC. Brian Best Corporate Vice President of E-Commerce BOYD GAMING MASTERMINDS
- 8. // SOCIAL MEDIABOOT CAMP AGENDA Tweet Up: The State of Social Media Today Less is More: The Principles of a Successful Social Media Program 9:00-9:30 9:30-10:00 They Really Like You: The Value of a Facebook Fan 10:15-10:45 Social Media Managers: Why You Need One & How to Find One 10:45-11:15 Lunch 11:15-12:30 Social Media & Online Gaming: The Rise of Social Gaming 12:45-1:15 Once a Winner: Engaging Your Customers Outside the Casino 1:15-1:45 Social Media Measurement: The Most Valuable Metrics 2:00-2:30 Best of the Best: Social Media Efforts of the Year 2:30-3:00 Learn from the Best: Social Media Mavens 3:15-4:15 MASTERMINDS
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- 10. //48% OF 18-34 YEAROLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING MASTERMINDS
- 11. SOCIAL NETWORKING ISTHE //MOST POPULAR INTERNET ACTIVITY MASTERMINDS
- 12. FACEBOOK HAS //901 MILLION MONTHLYACTIVE USERS WORLDWIDE MASTERMINDS
- 13. THE AVERAGE PERSONSPENDS //20 MINUTES PER VISIT ON FACEBOOK MASTERMINDS
- 14. 23% OF THEMCHECK THEIR ACCOUNT //5 OR MORE TIMES PER DAY MASTERMINDS
- 15. TWITTER HANDLES //MORE SEARCH PER QUERIES MONTH THANBING AND YAHOO COMBINED MASTERMINDS
- 16. THREE OF FOURCMOs SAY SOCIAL MEDIA //IMPACTS SALES MASTERMINDS
- 17. SOCIAL MEDIA ISNOT JUST ANOTHER CHANNEL — IT HAS BECOME //PART OF OUR LIVES MASTERMINDS
- 18. // SOCIAL MEDIAHAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
- 19. // SOCIAL MEDIAHAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
- 20. // SOCIAL MEDIAHAS BECOME A PART OF OUR LIVES Weather MASTERMINDS
- 21. // SOCIAL MEDIAHAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
- 22. // SOCIAL MEDIAHAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
- 23. // SOCIAL MEDIAHAS BECOME A PART OF OUR LIVES National Security MASTERMINDS
- 24. THIS IS THEMOST // EXCITING TIME TO BE A MARKETER EVER MASTERMINDS
- 25. //SOCIAL MEDIA IS NOTLIKE ANY OTHER CHANNEL MASTERMINDS
- 26. MASTERMINDS BRAND WISE.STREET SMART.TM MASTERMINDS
- 27. • 90% ofconsumers trust recommendations from people they know • Social media recommendations top all other media sources Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
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- 29. “You can’t justsay it, you have to get the people to say it to each other” – James Farley, Ford CMO MASTERMINDS
- 30. SOCIAL MEDIA IS WORDOF MOUTH. //ON STEROIDS. MASTERMINDS
- 31. IF THERE IS ONETHING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S //ALWAYS CHANGING MASTERMINDS
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- 33. PINTEREST DEMO USAGESTATS • 11.7 million users MASTERMINDS
- 34. PINTEREST DEMO USAGESTATS • 145% increase in daily users since the beginning of 2012 MASTERMINDS
- 35. PINTEREST DEMO USAGESTATS • 72% women MASTERMINDS
- 36. PINTEREST DEMO USAGESTATS • 81% of users aged between 25-54 MASTERMINDS
- 37. PINTEREST DEMO USAGESTATS • 14+ minutes per visit MASTERMINDS
- 38. PINTEREST: WHAT ARETHEY DOING? • Expressing themselves through images relevant to their lives MASTERMINDS
- 39. PINTEREST: WHAT ARETHEY DOING? • Reminding themselves of things they want to do, buy or revisit MASTERMINDS
- 40. PINTEREST: WHAT ARETHEY DOING? • Sharing and recommending things they think others should know about MASTERMINDS
- 41. PINTEREST: WHAT ISTHE POTENTIAL? • More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS
- 42. PINTEREST IS PROJECTED TOACCOUNT FOR SOCIAL MEDIA DRIVEN PURCHASES //40% OF BY Q2 2013 MASTERMINDS
- 43. / WHO’S / DOING ITRIGHT MASTERMINDS
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- 48. INSTAGRAM • Referred toas photo sharing, “reinvented” MASTERMINDS
- 49. INSTAGRAM • Allows userto take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users MASTERMINDS
- 50. USAGE STATS • Morethan 430,000 on the wait list for the Android app MASTERMINDS
- 51. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months MASTERMINDS
- 52. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 MASTERMINDS
- 53. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded MASTERMINDS
- 54. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day MASTERMINDS
- 55. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second MASTERMINDS
- 56. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second • 81 comments every second MASTERMINDS
- 57. USAGE STATS • Morethan 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second • 81 comments every second • Gains one new user every second MASTERMINDS
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- 59. FACEBOOK ACQUIRES INSTAGRAM •Facebook acquires the app on April 9, 2012 for approximately $1 billion MASTERMINDS
- 60. FACEBOOK ACQUIRES INSTAGRAM •Instagram bought for $33 per user MASTERMINDS
- 61. / WHO’S / DOING ITRIGHT MASTERMINDS
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- 70. USAGE STATS • Google+has had 90 million unique visitors MASTERMINDS
- 71. USAGE STATS • Google+has had 90 million unique visitor • Google+ users are 71% male MASTERMINDS
- 72. USAGE STATS • Google+has had 90 million unique visitor • Google+ users are 71% male • The most common occupation of a Google+ user is an engineer MASTERMINDS
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- 77. BUT THIS ISGOOGLE MASTERMINDS
- 78. / A FEWMAIN DIFFERENCES / BETWEEN FACEBOOK MASTERMINDS
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- 83. / WHO’S / DOING ITRIGHT MASTERMINDS
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- 88. // SOCIAL MEDIABOOT CAMP AGENDA Tweet Up: The State of Social Media Today Less is More: The Principles of a Successful Social Media Program 9:00-9:30 9:30-10:00 They Really Like You: The Value of a Facebook Fan 10:15-10:45 Social Media Managers: Why You Need One & How to Find One 10:45-11:15 Lunch 11:15-12:30 Social Media & Online Gaming: The Rise of Social Gaming 12:45-1:15 Once a Winner: Engaging Your Customers Outside the Casino 1:15-1:45 Social Media Measurement: The Most Valuable Metrics 2:00-2:30 Best of the Best: Social Media Efforts of the Year 2:30-3:00 Learn from the Best: Social Media Mavens 3:15-4:15 MASTERMINDS
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