The document discusses trends in social media usage and provides statistics on major platforms like Facebook, Twitter, and LinkedIn. It also shares results from a survey on hospitals that use social media, finding the most success in improving community relations and attracting new patients. The document advocates using social media for awareness, customer service, and research and provides tips on having a presence across multiple networks and platforms.

1. Social Media Awareness • Research Customer Service Jennifer Navarrete

2. Social Media

3. The Conversation Prism “ The art of learning, listening and sharing” Brian Solis

4. Combating the FEAR Factor

5. Fear Factor What if… I make a mistake ? someone says something bad ?

6. Trends & The Big 3 • Facebook has over 400 million active users • Twitter experienced a 2,614 % growth in 2009 • LinkedIn has over 60 million active users Social Networks will continue their rapid growth

7. General Growth • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older

8. Mobile Growth • There are more than 100 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

9. User Engagement • Average user has 130 friends on the site • More than 45 million status updates each day • More than 10 million users become fans of Pages each day

10. Facebook: Pages

11. Business Social Media Marketing Spend to Hit $3.1 Billion by 2014

12. Forrester Research

13. Right Combination

14. Global Opportunity

15. 3 Uses of Social Media • Awareness • Customer Service • Research Interaction

16. Survey of Hospitals Using Social Media by Geystone.Net • 4.5% of respondents have been successful in improving crisis management; • 8.7% of respondents have been successful in improving customer service; • 8.7% of respondents have been successful in improving employee engagement; • 12.5% of respondents have been successful in attracting new patients; and • 16.7% of respondents have been successful in improving community relations.

17. Who is using Twitter? Business Media Politics Non Profits

18. Who Else Is Using Twitter? Hospitals Police Mental Health Crisis

19. Hospitals Using Social Media

20. YouTube vs. Twitter

21. Social Media Policies

22. Full of content Full of conversation Do this

23. Your Business, Group or Non-Profit EVERYWHERE! Be discoverable Cross promote

24. What are we supposed to do about Social Media ? or

25. ATTRIBUTION Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/ Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http:// press.linkedin.com Social Media Spending by Mashable http://mashable.com/2009/07/08/social-media-marketing- growth Forrester Research http://blogs.forrester.com/interactive_marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall- declines.html Hospital Social Network Data, Charts & Info by E. Bennett http://ebennett.org/hsnl/data Humane Society Twitter: http://twitter.com/humanesociety SOCIAL MEDIA: EMBRACING THE OPPORTUNITIES, AVERTING THE RISKS http://www.russellherder.com/SocialMediaResearch Social Media Use Survey by Greystone.net http://www.ihealthbeat.org/articles/2010/2/1/survey-most-hospitals-use-social-media-but-few-have-formal-plans.aspx Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B . http://www.flickr.com/photos/42dreams/1009400100/sizes/l/

26. [email_address] ph: 210.483.3025 • fax: 866.659.0966 Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www.twitter.com/epodcaster www.facebook.com/jennifernavarrete www.linkedin/in/jennifernavarrete Events: www.tweetcampsa.org www.podcampsanantonio.org www.sanantoino.startupweekend.com www.barcampsanantonio.org Groups: www.smc-sa.ning.com www.socialmediabreakfast.com Sites: www.jennifernavarrete.com www.mylabelnet.com www.techintwenty.com www.morningbrewcast.com/blog Social Media Training: www.brewingmedia.eventbrite.com