Presentation to Tucson Coalition to End Homelessness (TCEH) Conference
Non-profits like, TCEH, have common, self-less goals for helping our community:
- to be advocates to prevent and end homelessness.
a. To increase community awareness and support for individuals and families experiencing homelessness.
b. To increase community ownership of, and responsibility for preventing and ending homelessness.
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIMatthew O'Brien
http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
There's an entire industry sprouting up around Social Media. Here's what you need to know.
Presentation for Southern New Hampshire University Students.
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIMatthew O'Brien
http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
There's an entire industry sprouting up around Social Media. Here's what you need to know.
Presentation for Southern New Hampshire University Students.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
Fundraising and social media with Dogs Trust and JustGivingJonathan Waddingham
How DogsTrust used JustGiving & Twibbon to raise money, and more social media fundraising advice from the Institute of Fundraising's Technology groups' annual conference.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
A presentation from a training event aimed at Curates in the Church of England, Birmingham Diocese. To help them to understand and engage with online issues.
Twitter Business Strategies. Let your customers Know, Like & Trust you and they'll Buy & Refer. Presentation sponsored by the Sacramento Business Journal and the combined Chambers of El Dorado Coutny.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
How to Select Social Networks for AdvertisingLuke Alley
I explore and break down paid social networks; where advertisers are spending money across Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube, and more. I look at how to budget across social networks, ad and campaign tactics, B2B social ads, B2C social ads, and more.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
Fundraising and social media with Dogs Trust and JustGivingJonathan Waddingham
How DogsTrust used JustGiving & Twibbon to raise money, and more social media fundraising advice from the Institute of Fundraising's Technology groups' annual conference.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
A presentation from a training event aimed at Curates in the Church of England, Birmingham Diocese. To help them to understand and engage with online issues.
Twitter Business Strategies. Let your customers Know, Like & Trust you and they'll Buy & Refer. Presentation sponsored by the Sacramento Business Journal and the combined Chambers of El Dorado Coutny.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
How to Select Social Networks for AdvertisingLuke Alley
I explore and break down paid social networks; where advertisers are spending money across Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube, and more. I look at how to budget across social networks, ad and campaign tactics, B2B social ads, B2C social ads, and more.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
Hello Customer - making sense of your customer experienceHello Customer
Hello Customer is a highly intelligent feedback platform, NPS based, that automates capturing of feedback within your moments of truth. The platform analyses all scores and open feedback, and proactively reports insights, bad scores. Through CRM connection we even make your existing customer data actionable!
Why Google Plus is the Only Social Network That Matters SMAZ 6Matthew O'Brien
http://bit.ly/UwCcOd Content marketing is the hot topic and focus for most marketers...and it should be. What is odd is how few have a content marketing startegy in place, and those that do are not including Google Plus. At the start of my presentation at SMAZ 6, I polled the room and found about 5% of the audience admitted to having a Google Plus account and only half of them are active with their account. This just shows that people are not paying attention to #gplus.
This presentation and my supporting blog post (http://bit.ly/UwCcOd) should help influence where your marketing efforts will be most fruitful.
Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationall...Matthew O'Brien
This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing.
- Mapping & Implementing your Social Media Strategy
- Building your Social Media Publishing Engine
- Social Media Measurement and ROI
- Google+ & The Content Wheel
Learn more at http://www.mintsocial.com/content-marketing/
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Two of our very own goddesses, media veteran Kimberley Kennedy and PR pro Elyse Hammett, APR gave this presentation for the PRSA GA Chapter monthly seminar on Thursday, January 12th at Maggiano’s Buckhead.
A presentation made to a group of nonprofits at the Chiesman Center for Democracy to give an overview of social media and how it can be used to market effectively.
By our very nature, humans are imperfect – we procrastinate, stray off our diets, get overwhelmed and can be shaped by our experience. Understanding Behavioral Economics and what drives human nature can help leaders in every industry, from education to social services and health.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
Similar to Non profit Advantage in Social Media Marketing (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
1. Demystifying
Social Media…
By Matthew O’Brien
@Blogster
480-818-MINT
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
2. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
3. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
4. Social media
requires sharing
personal
information
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
5. Deep Thoughts…
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
6. Deep Thoughts…
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
7. Deep Thoughts…
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
10. Social Media = Publishing Rights
Is Your Content…
Where 3 out of 4 people are online?
11. You need to
have 100s
of fans and
followers to
get results
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
12. Influencers
•have large networks
•are the most active online
•use mobile devices
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
13. Social and Mobile Users
…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Solid value”
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
14. Nearly all
consumers
shop online
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
15. Nearly All Consumers (97%) Now Use
Online Media to Shop Locally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
16. Smartphone Use has Taken Off
50%
31%
45% 45%
45%
40%
45% 45%
40% 37%
34% 40%
35%
30% 34% 33%
32%
31% 30%
25%
26% 27%
25%
20% 24%
20% 21%
15% 18%
10%
5%
0%
Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010
Hispanic White African American Asian
Smartphone Penetration
Base: % of population, 2009-2010 demographic trend
Source: Hubspot
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
17. Searches on Mobile Devices
Search engine queries………
9%
Non-search engine queries
(Facebook, Craigslist)……….
22%
Local business searchers
using social networks………
9%
(% using Facebook……………93%)
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
18. There are 10 spots
in Google for being
on the first page
(SERP)
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
19. Google “7 Pack”
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
20. 50% of searches go to Google Maps
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
21. Google Maps
50% of the traffic to Google Maps…
do business with the top 3 results
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
22. 45% of consumers search blind
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
23. pizza
…they search with general keyword terms
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
24. Local Searchers
Have products and services in mind
…not sure where
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
25. Do you want the
good news or
bad news
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
26. Google Maps
49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
27. Google Maps
90% of customers are
using Google Maps to
find local businesses
BUT…
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
28. Google Maps
Less than 7% of
Businesses have
claimed their listing!
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
29. Google Maps
60% of Google Maps
Searches are on
Mobile Devices
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
30. If your business
has the most
reviews in Google,
you will be on top
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
32. Top 10 Results in Google
• Articles
• Videos
• Blogs
• Social Networks
• Websites
• Press Releases
• PowerPoints
• Photos
• Audio (Podcasts)
33. Visibility Multiplier Effect
Views
Content Engine Blogs
Profiles Articles
PR Docs,
Video
PPT Website
Photo Audio (SEO and PPC)
Time
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
34. Creating
social media
content is a
lot of work
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
35. Geosomo
[gee-oh-so-moe]
Geographically targeted mobile
social media marketing
• Integrates online & offline
• Improves customer experience
• Offers better tracking/analytics
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
36. Geo-SoMo = Geo-Tag Your Content with Smartphone
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
37. Visibility Multiplier Effect
1 Document
50+ sites
Published Weekly
50X – 1000X more traffic to your website
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
38. Existing Content
(Press Release)
Repurpose PR into
4 NEW Media Formats
- Article
- Blog Post
- Social/SEO PR
- Social Network Update
(ie: Facebook, Twitter)
Drive Traffic to
Call to Action Page
“Application Process”
39. Ever seen one of these?
Microsoft Tag Google
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
40. QR Codes
have low use
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
41. How Do QR Codes Work?
Sends to a web page, a location, a video, vCard and others.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
42. QR Code Stats
52% Have seen or heard of QR Codes.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
43. QR Code Stats
28% Have scanned a QR Code
with a smartphone.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
44. QR Code Stats
6% QR Code led to purchase of a
product or service.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
45. Examples of QR Code Marketing
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
46. Social
media
marketing
can be
automated
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
47. Social Media Marketing Dashboards
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
48. Content Made Easier
• Evergreen Content –no expiration date
(e.g. – videos, trending data, white
papers, brochures, corporate marketing
materials, etc.)
• Seasonal & Promotional Content
(e.g. – events, activities, trending news, etc.)
• Partners and Industry Experts
(brand evangelists, complimentary sites and social)
• Community and Charitable Engagements
• Competition
Shhh……this is a Content Strategy
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
49. Offline Online
+
QR + Reviews + Testimonials =
Credibility & Rankings
(…local search domination)
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
50. Non-profits lose
control of our
brand being on
social networks
Truth or Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
51. Top Responsibilities for Being Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos………………………..…………..…………..66%
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
52. + + +
Blogs + Status + Geo-Tagged Photo =
Massive Social Mention
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
53. OPC
Other People’s Content
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
54. There are not
enough people
on Google Plus
to get started
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
55. Image Source: +Tim Moore
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
56. I Know a Company
Started a Blog
Writes Posts
Creates Profiles
Syndicates Content
Creates New Content
…that gets results!
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
57. Case Study – APECH
• Arizona Partnership to End Childhood Hunger
• Having a social media presence; blog, social media profiles
and online videos
• APECH received a grant from WalMart Charities from an
online search
• APECH is social media leader for government agencies
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
58. Social Media in Action – ROI
Partnership Goals for Measuring Results and ROI
1. Increase social mentions and create inbound links to your
website.
2. Improve local keyword rankings for your top landing
pages.
3. Increase traffic to your website.
4. Build an online community through social media
marketing.
5. Create inquiries for your brand.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
59. Mint Social is an award winning social media marketing and online branding
company. We accelerate online marketing to help businesses get found online.
• build your content marketing engine
• direct your marketing to where 75% of Internet users are
• connect your business with prospects and customers
IN THE NEWS
CLIENTS
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
60. Matt O’Brien
@Blogster - @Mint_Social
480-818-MINT
mint@MintSocial.com
@Blogster
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Editor's Notes
What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.