The document discusses content value management solutions from JumpTime that help companies unlock ROI from their content assets. Specifically, it introduces FloPower, a new metric that assigns a monetary value to each piece of content or webpage. This value is calculated based on factors like user needs, engagement, and revenue generation. Armed with these FloPower values, companies can make optimized decisions around content prioritization, marketing budget allocation, and determining how much to pay for referral traffic. The solutions aim to help companies bridge the gap between optimization and ROI by understanding the true financial value of their digital content and networks.

1. Moneyball for Media:
Unlocking ROI
with Content Value Management
Signal: San Francisco
March 21, 2012
© 2012 JumpTime, Inc. All rights reserved. JumpTime™, Traffic Valuator™, TrackBack Machine™, FloPower™ and ClickFlo™ are trademarks of
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2. Our Products: Content Value Management Solutions
Define Measure Manage
New Metric Platform Calculates Tools
FloPower $ Values Automation
Aggregated
Historical

3. The Big Idea
You Do you
understand understand
your audience the value of
and its value your content
assets?

4. The Big Idea
Knowing the actual value of your
content assets changes everything

5. Beane's search for inefficiencies in the game
and the embrace of new metrics that solved those inefficiencies in essence
amounted to a systematic scientific investigation of his sport. – Sports Illustrated

6. A Marketer’s Challenge:
Bridging the Optimization Gap
• Which content do I prioritize in my programming/promotions?
• How do I allocate my digital marketing budget?
• How much can I afford to pay for a referral?

7. FloPower™:
A New Valuation Metric for Content in Digital Networks
User Needs Drive Deeper
Knowing the true value of your
content assets can lead to different
decisions…

8. Content Value Based Programming:
Which content to prioritize in page programming?
Average Revenue Lift: 26%
Average Engagement Lift (Pages): 30%
Revenue Engagement

9. Content Value Based Marketing:
What’s the optimal allocation of marketing budgets?
Increase effectiveness and efficiency of
strategic marketing decisions
Source: JumpTime analysis based on a large set of websites from a variety of publishers (2011)

10. Content Value based Search Marketing:
How much you can afford to spend for traffic?
Value of a Visit Cost of Visit True ROI
Landing Page eCPM FloPower Keyword CPC (000) Potential ROI per
1000 referrals
Landing Page 1 $11 $308 Keyword 1 $260 $48
Landing Page 2 $31 $234 Keyword 2 $100 $134
Landing Page 3 $5 $230 Keyword 3 $100 $130
Data for one day in January 2012.
Keyword price estimates are from Adwords.
“Lack of ROI metrics hold publishers back …”
- Forrester

11. FloPower™ Maximizes the Value from the
Dependent Web
Send Expose
traffic to a value of that
website traffic
Buy Derive
additional ROI on traffic
traffic acquisition
Reallocate
traffic acquisition
budget

12. Thank You.