1. Finding the
Sweet Spot.
Leveraging the intersection of
measurement + targeting.
Federated Media Signal Chicago
© Quantcast 2012

2. The Imbalance: Spend vs. Attention
4%
Of time spent searching
Precise
Relevant
Accountable
50%
Of spend on search
Sources: Nielsen Netview, Q3 2011; eMarketer, 2012
Federated Media Signal Chicago Sep-12 © Quantcast 2012 2

3. The Tipping Point: Display Realizes Its Potential
Display Surpasses Search in 2–3 Years Real-time Bidding’s Rapid Growth
Billions
Billions
$50 27%
Total Online Share of
$5
$49.50B display budget
$45
$40 23%
$4
$35
$30 $3 20%
Display
$25
$21.99B
16%
$2
$20
Search
$21.53B
$15 10%
$1
$10
4%
$5
2010 2011 2012 2013 2014 2015 $0
2010 2011 2012 2013 2014 2015
Sources: eMarketer, June 2011. US Online Display and Sources: eMarketer, June 2011. IDC as cited in Pubmatic
Search Ad Spending, 2010-2015 (Billions) “Ad Revenue Report: Controlling Your Brands Future,” October 2011
eTail Boston
Federated Media Signal Chicago Sep-12 © Quantcast 2012 3

4. The Opportunity:
Unify Measurement and Targeting
Measurement Targeting
Federated Media Signal Chicago Sep-12 © Quantcast 2012 4

5. Relevance Starts with Data
500 billion
moments of relevance
captured every month
Federated Media Signal Chicago Sep-12 © Quantcast 2012 5

6. Moving From Segments, to “Segments of One”
Traditional Real Consumer
Segmentation is Static Behavior is Dynamic
Awareness
Advertising
“In-Market”
Data
Retargeting
$
Federated Media Signal Chicago Sep-12 © Quantcast 2012 6

7. Making the Connection for U.S. Cellular
35%
of all conversions,
from only 20% of
all impressions
46% Lower CPA vs.
other partners.
Insights Regardingbehaviors
groups &
consumer
Federated Media Signal Chicago Sep-12 © Quantcast 2012 7

8. Beyond Real-time Bidding
Big Data
Meets
Big Ideas
Federated Media Signal Chicago Sep-12 © Quantcast 2012 8

9. Welcome to the Revolution
Precise
Relevant
Accountable
Federated Media Signal Chicago Sep-12 © Quantcast 2012 9