Social. Media. Sharing as Outbound Marketing.

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Social. Media. Sharing as Outbound Marketing.

  1. SOCIAL. MEDIA. Sharing as Outbound MarketingJonathan Strauss #FMSignal Chicagoawe.sm 2012-09-11
  2. Jo n at h a n(@j s t raus s )
  3. Jo n at h a n(@j s t raus s ) (@awesm) Track. Learn. Share.
  4. Jo n at h a n(@j s t raus s ) (@awesm) Track. Learn. Share. $
  5. Paid MediaOwned MediaEarned Media
  6. Earned Media
  7. Authenticity AmplificationLack of Control
  8. Authenticity AmplificationLack of Control
  9. AuthenticityAmplificationLack of Control
  10. Authenticity AmplificationLack of Control
  11. Earned Media
  12. Marketing drives value
  13. Value can be measured
  14. 2,767 followers19 Tweets179 visits230 PVs
  15. 2,767 followers 19 Tweets 179 visits 230 PVs32,126 followers30 Tweets759 visits910 PVs
  16. 2,767 followers 19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
  17. 2,767 followers 19 Tweets 179 visits 230 PVs 56 Tweets 178,027 followers 1,092 visits (0.6% CTR) 1,312 PVs (1.2 PVs/visit) 32,126 followers 30 Tweets 759 visits 910 PVs1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
  18. How data creates value
  19. Increase Traffic New Ad ProductsMore Valuable Audiences
  20. Increase Traffic New Ad ProductsMore Valuable Audiences
  21. Increase TrafficNew Ad ProductsMore Valuable Audiences
  22. Increase Traffic New Ad ProductsMore Valuable Audiences
  23. Thanks jonathan@awe.sm @jstraussJonathan Strauss #FMSignal Chicagoawe.sm 2012-09-11

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