The document discusses the growth of big data and social media. It notes that over 800,000 petabytes of data were created in 2009 and data generation is growing 40% annually. While demand is growing for people who can analyze big data, with needs for 140,000-190,000 more analytical talent positions and 1.5 million more managers. It also provides statistics on social media usage, with 30 billion pieces of content shared daily on Facebook and 250 million tweets per day. The key takeaways are that data is important for advertising, it is more usable online than other mediums, and brands should map their data graphs in 2012 to stay competitive.

1. Federated Media, Signal: Chicago 2012
Big Data + Social Graph
Eric Wheeler, CEO
@ericwheeler

3. 800,000 petabytes
total amount of data created and
replicated in 2009
40% projected growth
in global data generated per year
140,000-190,000 more
deep analytical talent positions
1.5 million more
managers needed to interpret data

4. 30 billion pieces of content
shared on Facebook every month
Third largest population
in the world if Facebook were a country
24 billion social networking accounts worldwide
250 million tweets per day

9. 91% know they have to drive ROI from big data in 2012
Only 21% think it will be easy
80% say Facebook is less important than rest-of-web
Source: 33Across Advertiser & Agency Study, March 2012

12. 33Across Brand Graph™

13. Key Takeaways
Data is the glue of the advertising ecosystem;
It’s more usable online than in any other medium;
It’s easier to tap into than you think;
Map the data graphs around your brand in 2012
to remain competitive.

14. Thank You
Eric Wheeler, CEO
@ericwheeler
eric@33across.com