This document discusses strategic alliance options for internet marketing. It provides details on different options with varying time frames and financial commitments. The options include a flat fee with no revenue sharing, revenue sharing based on specific events, transactions, or gross sales allocated to internet marketing. It also discusses training the client on social media strategies and analytics to track engagement and lead conversion.
Analyze & Optimize: Creating Action on the WebHubbard One
This document discusses analyzing website metrics to optimize the customer experience. It recommends measuring key performance indicators (KPIs) like conversions rather than just popularity. Calls to action should match customer needs by offering resources to aid research. Phrasing impacts click-through rates, so calls to action should use active words and white space effectively. Aligning metrics with marketing objectives and customer needs creates a framework to iterate improvements based on measurement.
The document discusses various traditional and non-traditional sales and marketing channels for hotels. It provides details on the rates, volume, sales expenses, and timelines associated with different channels like inbound/outbound travel agencies, websites, online travel agencies, global distribution systems, and review/discussion forums. It then evaluates the effectiveness of various digital marketing channels based on criteria like interaction, brand exposure, traffic generation, and search engine optimization.
This document discusses various digital marketing services provided by I Marks Digital Solutions including search engine optimization, social media marketing, pay per click management, link building, and social network advertising. It provides an overview and key approach for each service as well as lists business benefits such as increased traffic, brand visibility, customer acquisition and return on investment.
SalesFUSION Webinar - The impact of website visitor tracking on your sales pi...Salesfusion
The webinar discussed how tracking website visitors can impact sales funnels. It covered how SalesFUSION captures data on known and unknown website visitors, including their behavior and demographics. This data is then integrated into CRMs to provide sales alerts and reports. Capturing this digital conversation allows marketing activities and leads to be better nurtured and prioritized to drive higher conversion rates. Integrating digital insights in practical ways, like populating CRM records and triggering campaigns, helps sales and marketing collaborate to improve pipeline generation and opportunities.
This document discusses strategies for local SEO at scale for retailers, franchises, and brands. It covers challenges like optimizing for a vast range of local queries across locations and devices. It recommends building a static landing page for each physical location and integrating social networks and local data into the local search ecosystem. It also discusses tools for claiming listings, syndicating data to directories, and analyzing local traffic, leads and conversions at scale.
SalesFUSION Webinar - THe impact of website visitor tracking on your sales fu...Salesfusion
The document discusses how tracking website visitors can impact B2B sales funnels. It covers how SalesFUSION helps companies integrate marketing and sales functions. Advanced web analytics can identify website visitors, understand their behavior, and score leads. This data is integrated with CRM systems to provide sales alerts and reports. Using website visitor data in practical ways like lead scoring and automated campaigns can help drive higher value leads through the sales funnel.
SalesFUSION Webinars - Taming the flood of digital dataSalesfusion
This document summarizes an analyst webinar about capturing and using digital body language from website visitors. The webinar discussed tracking website visitors using cookies and IP addresses. It covered integrating this web analytics data into CRM systems to provide sales alerts. The webinar also discussed using this digital body language data to score leads and trigger nurturing campaigns.
Analyze & Optimize: Creating Action on the WebHubbard One
This document discusses analyzing website metrics to optimize the customer experience. It recommends measuring key performance indicators (KPIs) like conversions rather than just popularity. Calls to action should match customer needs by offering resources to aid research. Phrasing impacts click-through rates, so calls to action should use active words and white space effectively. Aligning metrics with marketing objectives and customer needs creates a framework to iterate improvements based on measurement.
The document discusses various traditional and non-traditional sales and marketing channels for hotels. It provides details on the rates, volume, sales expenses, and timelines associated with different channels like inbound/outbound travel agencies, websites, online travel agencies, global distribution systems, and review/discussion forums. It then evaluates the effectiveness of various digital marketing channels based on criteria like interaction, brand exposure, traffic generation, and search engine optimization.
This document discusses various digital marketing services provided by I Marks Digital Solutions including search engine optimization, social media marketing, pay per click management, link building, and social network advertising. It provides an overview and key approach for each service as well as lists business benefits such as increased traffic, brand visibility, customer acquisition and return on investment.
SalesFUSION Webinar - The impact of website visitor tracking on your sales pi...Salesfusion
The webinar discussed how tracking website visitors can impact sales funnels. It covered how SalesFUSION captures data on known and unknown website visitors, including their behavior and demographics. This data is then integrated into CRMs to provide sales alerts and reports. Capturing this digital conversation allows marketing activities and leads to be better nurtured and prioritized to drive higher conversion rates. Integrating digital insights in practical ways, like populating CRM records and triggering campaigns, helps sales and marketing collaborate to improve pipeline generation and opportunities.
This document discusses strategies for local SEO at scale for retailers, franchises, and brands. It covers challenges like optimizing for a vast range of local queries across locations and devices. It recommends building a static landing page for each physical location and integrating social networks and local data into the local search ecosystem. It also discusses tools for claiming listings, syndicating data to directories, and analyzing local traffic, leads and conversions at scale.
SalesFUSION Webinar - THe impact of website visitor tracking on your sales fu...Salesfusion
The document discusses how tracking website visitors can impact B2B sales funnels. It covers how SalesFUSION helps companies integrate marketing and sales functions. Advanced web analytics can identify website visitors, understand their behavior, and score leads. This data is integrated with CRM systems to provide sales alerts and reports. Using website visitor data in practical ways like lead scoring and automated campaigns can help drive higher value leads through the sales funnel.
SalesFUSION Webinars - Taming the flood of digital dataSalesfusion
This document summarizes an analyst webinar about capturing and using digital body language from website visitors. The webinar discussed tracking website visitors using cookies and IP addresses. It covered integrating this web analytics data into CRM systems to provide sales alerts. The webinar also discussed using this digital body language data to score leads and trigger nurturing campaigns.
Convert provides actionable analytics and engagement tools to increase website conversions. It uses profiles of website visitors to target them with the right message through the right channel at the right time. This personalized approach aims to plug holes in the sales funnel by recovering abandoned shopping carts and reducing failed transactions. Insightful analytics also help optimize marketing efforts and directly measure their ROI and uplift. The platform can be used for lead generation, e-commerce sales, and other applications to engage visitors and drive demand.
Seth Duncan/Context Analytics 2009 Institute for Public Relations Research Me...sethlduncan
Web analytics can help PR professionals measure the impact of earned media by tracking website traffic and engagement. Basic analytics provide information on referral sources and traffic, while advanced methods integrate these data with attributes of media coverage to understand what drives visitors and business outcomes. With analysis, PR can create targeted strategies matching effective messages to responsive audiences. However, web analytics have limitations and integrating different data sources requires additional skills.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
This document provides an overview of search marketing and how consumers use search engines. It discusses how the majority of UK internet users rely on search engines as their primary means of finding websites. Both paid search advertising and organic search engine optimization are important for businesses to achieve visibility and be found by consumers performing searches. It also outlines best practices for setting up and optimizing paid search and SEO campaigns.
A Step-by-Step Guide to Website RedesignJoey Barker
The document contains information about an analysis of a company's website and digital marketing efforts. It includes metrics like unique visitors, bounce rate, and domain authority. There are recommendations for improving SEO, lead generation, and increasing new business. Competitor analyses are provided. The summary identifies developing targeted personas, optimizing for search, defining calls-to-action, and an ongoing content strategy.
This document discusses audience aggregation, which is the process of developing and engaging an audience over the long term through content marketing. The key aspects covered include:
1) Why aggregate an audience - to support content marketing efforts and engage potential customers long-term even if they are not ready to buy.
2) The audience aggregation cycle - using content nurturing and harvesting to engage an audience that supports content promotion and lead generation.
3) Models for audience aggregation - focusing content marketing and lead harvesting efforts on an aggregated audience developed through inbound interest.
The document then provides guidance on implementing audience aggregation through email, including selecting an email tool, building an audience, creating a content plan and schedule, modeling the customer
The document discusses B2B online marketing strategies including lead generation, search engine marketing, marketing automation, and thought leadership marketing. It proposes using search engine optimization, paid search campaigns, and marketing automation tools like ActiveConversion to generate and score leads. Content marketing tactics like case studies, webinars, and blogging are suggested to establish credibility and thought leadership. The document provides an example customer and pricing details for a two-phase online marketing approach focused first on lead generation and later on thought leadership development.
This presentation - originally given at the Fuzion Marketing Seminar in Windsor, CT - shows how make the most rewarding use of your online real estate, and measure the results against it. Understand how to utilize web analytics to prove value in changes to website structure, navigation, and conversion paths.
Engagement Magnets & Reach Building StrategyDigital Vidya
Here are some potential engagement magnets you could use for your business:
- Free trial/demo of your product or service
- Exclusive discount offer for first-time customers
- Sweepstakes or contest with a prize
- Free guide, checklist, templates or other useful content
- Invitation to a webinar, workshop or online training
- Asking users to participate in market research or user testing
- Sharing of case studies or success stories from customers
- Interviews or Q&As with industry experts on your website/blog
- Online or in-person networking events
- Guest blogging opportunities for thought leaders in your industry
The goal is
Cloudforce Essentials 2012 - 5 Secrets to Winning in SearchSalesforce_APAC
This document provides tips for optimizing a website for search engine rankings. It begins with an overview of how search engines work and the difference between SEO and SEM. The main part of the document outlines the presenter's "5 secrets to search success": 1) using web analytics to measure SEO performance, 2) conducting keyword research, 3) ensuring good crawlability of the site, 4) creating unique, high-quality content, and 5) obtaining and maintaining relevant inbound links. The presentation concludes with recommendations for some free SEO tools.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
This document provides an overview of search engine optimization (SEO) strategies. It notes that 92% of all search clicks are from natural, non-paid search results. The document discusses the importance of optimizing content, site architecture, external links, and performance metrics to improve natural search rankings. It emphasizes focusing on relevant keywords, organizing content and internal links well, and obtaining a critical mass of external links from high-quality domains. The document also stresses measuring SEO success through metrics like traffic, bookings, ROI, and share of search over time to continually improve performance.
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
Email marketing best practices workshop walter penfoldAMDIA-Integra
This document discusses best practices for powerful email marketing. It covers building an opt-in database, creating meaningful content, effective design principles, managing sender reputation to avoid spam filters, measuring campaign performance through analytics, and case studies demonstrating results for other companies. Key recommendations include acquiring permission-based subscriber data, writing relevant content, using simple HTML layouts, optimizing delivery through SPF and DKIM, and tracking metrics like opens, clicks, and conversions.
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
How to Turn Your Website into a Demand Generation MachineMarqui CMS
This presentation discusses how to leverage a website for demand generation. It outlines an 8 step process: 1) Understand your target audience, 2) Get found through SEO, 3) Educate and engage prospects with content, 4) Have strong calls-to-action, 5) Optimize landing pages, 6) Use testimonials and case studies, 7) Align sales and marketing, and 8) Test and measure results. The presentation provides tips for each step and emphasizes measuring demand generation activities to optimize ROI.
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
This document discusses strategies for managing marketing campaigns and sales leads at a company called Charleston Gas Light. It provides guidelines for setting up marketing campaigns with defined targets, costs, and metrics. It also describes processes for capturing leads from various sources, qualifying them, routing them to sales reps, and tracking their progress through the sales pipeline. Key performance metrics like conversion rates and cost per lead are discussed. The overall aim is to establish standards and visibility for marketing and sales activities and results.
Convert provides actionable analytics and engagement tools to increase website conversions. It uses profiles of website visitors to target them with the right message through the right channel at the right time. This personalized approach aims to plug holes in the sales funnel by recovering abandoned shopping carts and reducing failed transactions. Insightful analytics also help optimize marketing efforts and directly measure their ROI and uplift. The platform can be used for lead generation, e-commerce sales, and other applications to engage visitors and drive demand.
Seth Duncan/Context Analytics 2009 Institute for Public Relations Research Me...sethlduncan
Web analytics can help PR professionals measure the impact of earned media by tracking website traffic and engagement. Basic analytics provide information on referral sources and traffic, while advanced methods integrate these data with attributes of media coverage to understand what drives visitors and business outcomes. With analysis, PR can create targeted strategies matching effective messages to responsive audiences. However, web analytics have limitations and integrating different data sources requires additional skills.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
This document provides an overview of search marketing and how consumers use search engines. It discusses how the majority of UK internet users rely on search engines as their primary means of finding websites. Both paid search advertising and organic search engine optimization are important for businesses to achieve visibility and be found by consumers performing searches. It also outlines best practices for setting up and optimizing paid search and SEO campaigns.
A Step-by-Step Guide to Website RedesignJoey Barker
The document contains information about an analysis of a company's website and digital marketing efforts. It includes metrics like unique visitors, bounce rate, and domain authority. There are recommendations for improving SEO, lead generation, and increasing new business. Competitor analyses are provided. The summary identifies developing targeted personas, optimizing for search, defining calls-to-action, and an ongoing content strategy.
This document discusses audience aggregation, which is the process of developing and engaging an audience over the long term through content marketing. The key aspects covered include:
1) Why aggregate an audience - to support content marketing efforts and engage potential customers long-term even if they are not ready to buy.
2) The audience aggregation cycle - using content nurturing and harvesting to engage an audience that supports content promotion and lead generation.
3) Models for audience aggregation - focusing content marketing and lead harvesting efforts on an aggregated audience developed through inbound interest.
The document then provides guidance on implementing audience aggregation through email, including selecting an email tool, building an audience, creating a content plan and schedule, modeling the customer
The document discusses B2B online marketing strategies including lead generation, search engine marketing, marketing automation, and thought leadership marketing. It proposes using search engine optimization, paid search campaigns, and marketing automation tools like ActiveConversion to generate and score leads. Content marketing tactics like case studies, webinars, and blogging are suggested to establish credibility and thought leadership. The document provides an example customer and pricing details for a two-phase online marketing approach focused first on lead generation and later on thought leadership development.
This presentation - originally given at the Fuzion Marketing Seminar in Windsor, CT - shows how make the most rewarding use of your online real estate, and measure the results against it. Understand how to utilize web analytics to prove value in changes to website structure, navigation, and conversion paths.
Engagement Magnets & Reach Building StrategyDigital Vidya
Here are some potential engagement magnets you could use for your business:
- Free trial/demo of your product or service
- Exclusive discount offer for first-time customers
- Sweepstakes or contest with a prize
- Free guide, checklist, templates or other useful content
- Invitation to a webinar, workshop or online training
- Asking users to participate in market research or user testing
- Sharing of case studies or success stories from customers
- Interviews or Q&As with industry experts on your website/blog
- Online or in-person networking events
- Guest blogging opportunities for thought leaders in your industry
The goal is
Cloudforce Essentials 2012 - 5 Secrets to Winning in SearchSalesforce_APAC
This document provides tips for optimizing a website for search engine rankings. It begins with an overview of how search engines work and the difference between SEO and SEM. The main part of the document outlines the presenter's "5 secrets to search success": 1) using web analytics to measure SEO performance, 2) conducting keyword research, 3) ensuring good crawlability of the site, 4) creating unique, high-quality content, and 5) obtaining and maintaining relevant inbound links. The presentation concludes with recommendations for some free SEO tools.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
This document provides an overview of search engine optimization (SEO) strategies. It notes that 92% of all search clicks are from natural, non-paid search results. The document discusses the importance of optimizing content, site architecture, external links, and performance metrics to improve natural search rankings. It emphasizes focusing on relevant keywords, organizing content and internal links well, and obtaining a critical mass of external links from high-quality domains. The document also stresses measuring SEO success through metrics like traffic, bookings, ROI, and share of search over time to continually improve performance.
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
Email marketing best practices workshop walter penfoldAMDIA-Integra
This document discusses best practices for powerful email marketing. It covers building an opt-in database, creating meaningful content, effective design principles, managing sender reputation to avoid spam filters, measuring campaign performance through analytics, and case studies demonstrating results for other companies. Key recommendations include acquiring permission-based subscriber data, writing relevant content, using simple HTML layouts, optimizing delivery through SPF and DKIM, and tracking metrics like opens, clicks, and conversions.
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
How to Turn Your Website into a Demand Generation MachineMarqui CMS
This presentation discusses how to leverage a website for demand generation. It outlines an 8 step process: 1) Understand your target audience, 2) Get found through SEO, 3) Educate and engage prospects with content, 4) Have strong calls-to-action, 5) Optimize landing pages, 6) Use testimonials and case studies, 7) Align sales and marketing, and 8) Test and measure results. The presentation provides tips for each step and emphasizes measuring demand generation activities to optimize ROI.
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
This document discusses strategies for managing marketing campaigns and sales leads at a company called Charleston Gas Light. It provides guidelines for setting up marketing campaigns with defined targets, costs, and metrics. It also describes processes for capturing leads from various sources, qualifying them, routing them to sales reps, and tracking their progress through the sales pipeline. Key performance metrics like conversion rates and cost per lead are discussed. The overall aim is to establish standards and visibility for marketing and sales activities and results.
The document discusses changes made to magazine layout plans. The masthead was moved to the top to allow for easier image layering. Story text was scattered around and wrapped models to highlight the main image without crowding. Small changes were made but generic conventions were kept. The contents page was difficult to spread across pages so a single page was used, removing some content but adding an editor's column as a music magazine convention. Three students' double page layout designs are then listed.
Doctor Benjamin Rush was an 18th century American physician who made many contributions to medicine. He wrote several documents and papers on medical topics and had a medical cabinet where he kept his medical supplies and documents. Many of his patients who passed away were buried in a communal graveyard near his home and office.
This document contains a list of automobile makes and models from various countries. Some of the brands mentioned include BMW, Vespa, Trabant, Messerschmitt, and more obscure manufacturers like Allacante, Ardex, and Frisky-three. The list seems to cover microcars, scooters and small European vehicles from the 1940s-1960s.
Digital analyst with over 10 years of experience in web and user behavior analytics. Specializes in defining key performance indicators and metrics to continuously improve websites and measure success. Provides data-driven recommendations by analyzing user flows, goals, and interactions to increase sales, customer satisfaction, and reduce costs.
Content Management & Web Analytics Theatre; Becoming a revenue centric digita...TFM&A
Ektron's presentation outlined how to connect content to revenue through a 5 step process: 1) manage content, 2) understand customer context, 3) deliver experiences across channels, 4) optimize through personalization and testing, 5) tie content to business outcomes like sales or leads. The presentation argued that marketing must be viewed as a profit center and provided examples of how companies increased revenue and engagement by connecting their content and digital experiences to business goals.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
This document discusses optimizing a business's online presence for local search engine results. It recommends optimizing websites and content with local keywords, phone numbers, addresses and copyright dates. Businesses should claim and optimize their listings on local search and maps platforms. The document also recommends optimizing websites and content for mobile searches, which account for over half of local searches. It stresses measuring search marketing efforts through analytics to improve performance over time.
Overview on measurement in the digital space, broken down by digital tactics, and with best practice on how to measure them in an integrated, customer-centric and financially focused ways.
5 essential google analytics tools for the data driven marketerDemandWave
This webinar discusses 5 essential Google Analytics tools for data-driven marketers. It covers evaluating traffic sources through keywords, creating goals and funnels to track conversions, analyzing social media interactions and conversions, building custom dashboards, using regular expressions to track long-tail keywords and campaign variations, and some additional tips. The webinar emphasizes focusing analytics on outcomes like conversions rather than just traffic, customizing tracking to key business goals, and using metrics to make disciplined decisions.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Web analytics involves measuring and analyzing internet data to understand and optimize website usage. It provides insights into visitor behavior and how traffic changes with campaigns/events. The basic elements include tracking people, the source of traffic, site interactions, and outcomes. Key metrics include conversion rates, time on site, and traffic sources. Common approaches to web analytics tracking include analyzing web server log files and tagging pages.
The document discusses various strategies for improving online marketing and lead generation efforts. It suggests implementing a streamlined system using a new website and transaction management tools to save time and convert more leads. An online lead and marketing solution is proposed that uses features like landing pages, blogs, social media, drip emails, and a lead management system to market to both known contacts and unknown people. Metrics for tracking web traffic, leads, and personal activities are recommended to measure success.
JumpTime - Moneyball for Media: Unlocking ROI with Content Value ManagementSignal Chicago 2012
The document discusses content value management solutions from JumpTime that help companies unlock ROI from their content assets. Specifically, it introduces FloPower, a new metric that assigns a monetary value to each piece of content or webpage. This value is calculated based on factors like user needs, engagement, and revenue generation. Armed with these FloPower values, companies can make optimized decisions around content prioritization, marketing budget allocation, and determining how much to pay for referral traffic. The solutions aim to help companies bridge the gap between optimization and ROI by understanding the true financial value of their digital content and networks.
Valuing Partner Traffic through the evolution of Ecommerceauexpo Conference
This document discusses how the e-commerce marketing landscape is shifting due to new technologies like mobile and how consumer behaviors are changing as a result. It introduces eBay's Quality Click Pricing model, which aims to better assess the true value and incremental sales that affiliate partners bring by evaluating both the short-term and long-term revenue generated from their traffic. Key factors considered include purchase revenue, new user lifetime value, and engagement. The presentation emphasizes the growth of mobile commerce and how platforms must adapt payment structures to account for new types of user events across different devices and contexts.
If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
Online Business : Optimizing your sales channels, AT INTERNET eCommretail Li...AT Internet
The document discusses web analytics maturity models and how understanding user behavior across channels can help optimize performance. It notes that successful strategies depend on understanding how users behave and responding contextually. The last level involves predictive analytics and multichannel optimization to gain a 360-degree view of customers. Understanding metrics and sequences of website access can help determine which channels to use and how to improve the customer experience.
This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.
Intro to search marketing sept 2012 fskip451 Marketing
This presentation provides an overview of search marketing. It defines search marketing as the process of gaining traffic and visibility from search engines. It discusses the key components of search engine optimization (SEO), including code, content, and connections. It also covers paid search marketing (Paid Search) and how advertisers can target audiences and measure results. The presentation aims to explain why search marketing is important and how companies can optimize their websites and run paid search campaigns.
1. The document discusses understanding online retail, with a focus on Amazon and Staples' 2011 sales figures, online retail models, and strategies for multi-channel and pure play retailers.
2. Key considerations for online retailers include developing a clear value proposition, sourcing and delivering products effectively, and leveraging various marketing channels like search, email, social media, and affiliates.
3. Building an online store requires focusing on essential elements like search, navigation, product pages, checkout, and technology platforms to meet business requirements. Testing and iterating the store is important for success.
CQIB CGU eBusiness Presentation - Your Customers are Digital, So Why isn't Yo...
Performance Based Strategic Alliance
1. Performance Based
Strategic Alliance
Internet Marketing Consultant
Charleston South Carolina
2. “We are held accountable by our ability to track
your connection to your target audience…”
3. Strategic Alliance Options
Option Minimum Time Frame Financials
Flat Fee + No Bonus for # of new 30 Days / No shared Revenue $2,000 Set Up Fee + access to FB
Friends, on Facebook / Unique Visitors Admin, and website source code
(compete.com)
Specific Event Marketing 90 Days - Revenue Share Option 1 $1,500 Set Up Fee + 10% of total gate
3 month contract access to FB Admin, and website
source code, collateral materials
% of Each Transaction 180 Days - Revenue Share Option 2 $1000 Set Up Fee + 20% @
6 month contract Transaction + Daily Transaction Counts,
Average Transactions, Sales Reports
% of Gross Sales Allocated to Internet 12 Months – Revenue Share Option 3 Total online marketing program.
Marketing Annual contract Minimum 1% - Recommended 1.75%
% of Net Profits 2 Years - Strategic Alliance Income Statement, Net Profit History
Share increases in pre-tax profits
4. Strategic Relations
$75 per day
$6,000 /180 = $33 day
$4500/90 = $50 day
$2,000 / 30 = $67 day
5. Train The Trainer
• Create a Social Style Guide
• Define Social Objectives, Strategies, Tactics
• Establish Standards, set authority levels
• Probation period for all communication
specialist
• Engagement as % of Total Likes
• Support structure
• Prepared for all answers (set up alerts)
6.
7. Get Found On All Channels
Promote
Web
Optimize
Content
Facebook
Mobile Tablets
Blogs
Measure Engagement
8. Understand the value of a “data
rich” lead?
Track how people
provide emails
Monitor “objects” that
lead prospect to you Find out which phrase users
are most likely to use when
discussing your company /
product in cyberspace
Discover keywords, discussion
points that attract the most Identify last page visited
quality mobile traffic
before they left your site
Capture emails Address
9. Keyword Research
High Volume
• Many searches per month
Low Competition
Discover sources that send • Weak sites/ pages in top 10
the most quality traffic
High Value
• Large Percentage of Visitors
Convert to Deals
10. Web Analytics
Web Marketing Tools
Monitor Campaigns That
lead buyers to you
11. Web Coding Hosting /
Maintenance
Content
Find out which pages
of your site gets
On Page
Optimization visited the most
Graphic
Design
Unlimited
Support
ecommerce
Integration
Social
Media
12. What is The cost
for One Qualified Online Lead?
Track how many buyer
find your website
Monitor Keywords That
led buyer to you
Find out which pages
of your site gets visited
the most
Discover sources that send
the most quality traffic Identify last page visited
before they left your site
Capture IP Address
13. Client beginning their
Due Diligence
Needs More Information
directed to the website
pass word protected registration
Demo, checking references,
review collateral material
Ready to Buy RFP Sent
16. Variables
Minimum Total Visitors Customers Transaction Gross Income
Internet Value from Internet
1% 100 1 $1000 $1000
1% 100 1 $5.00 $500
1% 1000 100 $1000 $10,000
1% 1000 100 $5.00 $500
Percentage of Total Unique Number of Average Gross Profit Sharing
Total Visitors Visitors Past Buying Sales per on this
that buy month Customers transaction amount
something
17. Key Performance Indicator #1
What % Convert to Customers
Minimum Total Visitors Customers Transaction
Internet Value
1% 100 1 $1000 $1000
1% 100 1 $5.00 $500
1% 1000 100 $1000 $10,000
1% 1000 100 $5.00 $500
18. Key Performance Indicator #2
How many new ‘qualified’ visitors per month?
Minimum Total Visitors Customers Transaction Gross Income
Internet Value from Internet
1% 100 1 $1000 $1000
1% 100 1 $5.00 $500
1% 1000 100 $1000 $10,000
1% 1000 100 $5.00 $500
19. Key Performance Indicator #3 =
How many new ‘internet’ customers per month?
Minimum Total Visitors Customers Transaction Gross Income
Internet Value from Internet
1% 100 1 $1000 $1000
1% 100 1 $5.00 $500
1% 1000 100 $1000 $10,000
1% 1000 100 $5.00 $500
20. Key Performance Indicator #4
What is the average transaction?
Minimum Total Visitors Customers Transaction Gross Income
Internet Value from Internet
1% 100 1 $1000 $1000
1% 100 1 $5.00 $500
1% 1000 100 $1000 $10,000
1% 1000 100 $5.00 $500
21. Key Performance Indicator #4
What is the average gross profit?
Minimum Total Visitors Customers Transaction Gross Income
Internet Value from Internet
1% 100 1 $1000 $1000
1% 100 1 $5.00 $500
1% 1000 100 $1000 $10,000
1% 1000 100 $5.00 $500
22. Conversion Types
Order / Reservation/
$ Value
Booking
$ Value
Respond to Survey
Database
Provide Email address $ Value
23. Types of Capture /Nurture
Big Sale “Savings” / Short Window
(3 Day) $ Cost
Reduced Price / Medium $ Cost
Window (10 Days) Database
II
Monthly eMail Only Offers
$ Cost
24. Win/ Loss Template
• Team
– Understanding Marketing Focus (weekly accounting)
• Marketing Mission
– Understanding what marketing initiatives provide
quality leads / not volume
• Symbiotic Marketing Materials
– Website Landing Pages
– Social Media Anchor Text Links to Website
– Printing Materials (tracking phone number)
– Online Publications / Directories
– Press Releases Backlinks
25. Sales Reports
• Why you won business field Drop Down
• Why you lost business field Drop Down
• Engagement Scores field Drop Down
• Website Visitors field Drop Down
• Our Features Shared field Drop Down
1: Create a Social Style GuideAgreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating astyle guide is to define your company’s voice.If you’re working business to business in, say, the medical field, you’ll likely want to employ a professional voice. But if you’re working with freelance web developers who spend a good chunk of time every day on FailBlog, you can relax and crack some jokes. The point is to know your audience and have agents create content with your audience in mind.#2: Define Social GoalsWhen creating your style guide, keep your goals in mind. What are you looking for from your presence on Facebook? Do you want to get users talking? Do you want their feedback so you can build a better product? Do you want them to advertise your brand for you by sharing your content?Once you establish your goals, you can amend your style guide accordingly.If your goal is to increase fan interaction, have agents create wall posts that are interesting to the community and ask engaging questions. If your goal is to seed your email list, create an incentive (like a giveaway) for signing up, and have your agents regularly announce the prizes and winners on the wall.rue21's engaging, community-relevant status update garners hundreds of likes and comments.#3: Set Parameters and Grant FreedomNo two people are the same, meaning that no two social media agents will write the same way. Having a style guide that defines voice doesn’t mean that you need to build a bank of terms and phrases for your employees to copy and paste, effectively turning them into bland robot parrots.With your company’s overall voice outlined in your style guide, encourage your agents to be creative. To add depth to your company’s presence, have agents sign off on wall posts with their first names or departments.#4: Have a Probationary PeriodPractice makes perfect, and that truth certainly holds in the world of social media. A probationary period in which new agents respond to wall posts but first submit their responses to a superior prior to posting is a great way to get agents up to speed. With direction and edits from the higher-ups, new agents will become accustomed to your brand’s style and voice quickly.#5: Mandate Social FrequencyYou wouldn’t leave a phone ringing indefinitely in your office. It’s poor customer service. For the same reason, don’t leave wall posts on your Facebook page unanswered. Unanswered wall posts are far worse than an unanswered phone call, because the customer’s request or question is out there for the world to see—with a time stamp on it. Don’t let your page’s visitors get the impression you don’t care about your customers.Make it policy for your social media agents to engage on your Facebook wall frequently—addressing all questions and concerns posted. The great thing is that this works both ways. Because your Facebook wall is public, you’ll experience increased customer loyalty when they see that your agents respond to all requests promptly.Bose demonstrates phenomenal customer service, answering a question posed on their wall within minutes.#6: Team UpOnce your employees pass through the initial probationary period, it still isn’t a good idea to have just one person responsible for your social media presence. Teams with two or more can moderate, edit and sharpen each other, giving you a refined, robust presence. Often it’s a good idea to have one person who’s more social media–savvy and another with a traditional marketing background.The social media expert can keep the marketing professional in line with social media practices, while the marketing professional can make sure your brand’s reputation and message are upheld. If content hasn’t had at least two sets of eyes on it, don’t let it go public.#7: Take Cues From the ProsIf your company is making its first foray into social media, take a look at a dozen or so of your top competitors and a few brands that do things right, like Starbucks orCoca-Cola. Take the good, leave the bad and add in your company’s unique voice. Formulating your approach as a team will take care of the training process for everyone, all at once.#8: Prepare to Answer AnythingWhether you like it or not, your Facebook wall is a catch-all for praise, requests, demands, complaints, threats and everything in between. Make sure your social media team is ready to answer every wall post, even the disparaging ones, and is able to do so with respect and kindness.Outline a procedure for agents dealing with irate fans. But don’t just prepare for the negative; be ready to capitalize on positive feedback by incorporating it in marketing materials or a “reviews” section on your page or website
Preliminary/Ongoing Research (Keyword Niche' Identified)Comp Set Competitive Analysis (Organic / PPC)Set up Site Bench Marked against similar sitesKey Word Research (Theme)Key Word Research (Category)Key Word Research (Long Tail Derivative)On Page Optimization (Title, Descriptions, recommended key word for writer)End of month website analytics
Facebook Marketing Applications (Co- op dollars)Email hosting ($5 per address per month)Call Tracking ($10 per line per month)Text Message Marketing ($100 per month)Email Database Management and Internet Marketing Analysis($100 per month)