DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
Resume of Kathleen Cross
1. ACHIEVEMENTS
MS Office
Campaign
Development
Google AdWords
Kantar Media
Constant Contact
Internet marketing
Media planning
Social media
Budgeting
GET IN TOUCH
linkedin.com/kathleenemilycross
twitter/kathleenemily_c
kathleenemily.cross@gmail
(305) 505 - 8867
WORK EXPERIENCE
Marketing Intern
Imagen Marketing Agency in Miami, FL/ July 2014 to Dec 2014
Junior Director
Marion Moore Foundation in Greenwich, CT/July 2007 to current
Volunteer/Assistant
One Hope United in Miami, FL/Apr 2008 to Oct 2008
Digital Marketing Manager
OneLevel Studios in Miami, FL/July 2014 to May 2015
EDUCATION
SKILLS
STRENGTHS
Team Leadership
Competitive and
Strategic Planning
Organization
Insomniad VP
MIU Ad club/2014 to current
AAF Alpha Delta Sigma
Honor Society/2015
Bachelors of Arts in Advertising
Miami International University of Art & Design/2012 to current
Strategic Manager
AAF National Student
Advertising Competition/2015
5 6 7 8 9 10
5 6 7 8 9 10
• Compared agency and vendor marketing expenses against
established budgets.
• Proofed and approved production and printing drafts of
promotional materials.
• Targeted both offline and online consumers by designing a multi-
pronged and comprehensive marketing strategy.
• Increased ROI incorporating Facebook, Twitter, Google Plus,
and LinkedIn into social media strategy.
• Generated crowd funding campaign on Kickstarter and
developed e-blasts to increase communal outreach.
• Wrote off-site SEO content such as press releases, guest blog
posts and informational articles.
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Directed a successful SEO and link-building campaign to increase
the website’s credibility and drive traffic.
Account Management Intern
RPA Advertising in Santa Monica, CA/June 2015 to August 2015
• Organized and filed important documents.
• Increased the number of donors through interpersonal phone
calls and meetings.
• Analyze profitable stocks and research company competitors
for the Chief finical officer.
• Prepare full report of the foundation’s budget and sales.
Energetic and proficient Advertising and Marketing Strategist seeking to gain more experience at an agency
and further develop skills and knowledge as a part of a fast-paced advertising agency. Successfully increased
brand awareness and sales by increasing ROI using SEM. Desire to use digital marketing, research skills and
team leadership to implement successful marketing campaigns and collaborate ideas.
KATHLEEN CROSS
Conducted competitive decks to present to client.
Composed creative briefs for creative execution
direction from client.
Utilized Kantar Media to gather insights on competitors.
Scheduled and attended internal status meetings and phone
conferences with client.
4th year Design Award/2015