This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Differentiating Yourself - How to standout & showcase your rockstar talentMelissa Wilfley
Guest lecture I gave at Republic Polytechnic College in Singapore to their UX program students on how to stand out and differentiate themselves when entering the workforce. Topics covered:
1. What your portfolio must contain
2. How best to use and leverage LinkedIn
3. How real-world companies actually consider you
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
Building a strong brand identity is one of the most effective ways of spreading the good news about your business and building trust. It is paramount that your branding, marketing, logo design, social media communication and reputation are congruent with each other to create a resounding impression on your audience.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Differentiating Yourself - How to standout & showcase your rockstar talentMelissa Wilfley
Guest lecture I gave at Republic Polytechnic College in Singapore to their UX program students on how to stand out and differentiate themselves when entering the workforce. Topics covered:
1. What your portfolio must contain
2. How best to use and leverage LinkedIn
3. How real-world companies actually consider you
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
Building a strong brand identity is one of the most effective ways of spreading the good news about your business and building trust. It is paramount that your branding, marketing, logo design, social media communication and reputation are congruent with each other to create a resounding impression on your audience.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
Top Real Estate Agents and Top Mortgage Loan Officers build their brands by these simple but powerful strategies. When executing this marketing strategy Realtors and Lenders build brand awareness, create trust, and grow sales.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
One Place all Digital Marketing Services with Best Price and Brand Promotion. Learn Online Digital Marketing improve your knowledge about internet marketing .
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
Rajo Digital Marketing is a dynamic and innovative digital marketing agency focused on helping businesses grow their online presence and achieve their marketing goals.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
Red Sage was asked to provide a training session to the sisters at Sacred Heart Monastery in Cullman Alabama focused on explaining how marketing has changed over time and what opportunities and challenges exist within this new landscape. Even nuns have opportunities to use the new marketing approaches to better connect with their communities and world!
I gave this presentation on June 21, 2016 at Nonprofit U, hosted by the Community Foundation of Huntsville/Madison County, Alabama. This is very current information providing research, best practices, and case studies for understanding your audience, choosing platforms, determining what you should post, and how best to manage your social media without getting overwhelmed.
I gave this presentation on February 16, 2016, at the Decatur Morgan County Entrepreneurial Center. It covers market analysis competitive analysis, the importance of target markets, pricing strategies, and positioning in the marketplace.
Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising. But the success of traditional channels like radio ads, billboards, or newspapers depends heavily on two things: the message you need to convey and the audience you need to reach. Done properly, traditional marketing methods can still work.
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
It is hard for many small business owners to take a step away from working AT their business to work ON their business. This streamlined strategic planning process was presented by Ellen Didier of Red Sage Communications, the SBA's 2013 Small Business Person of the Year for Alabama. From SWOT analysis, market analysis, listening to your customers and employees, and naming your top strategies to take your business to the next level, this process can take as little as an afternoon but give your business the fuel it needs to grow.
This presentation walks non-profits through the process of planning a website, developing effective content, programming options, and free or low cost apps.
Presentation by Ellen Didier of Red Sage Communications, Inc. to the Association of Fundraising Professionals - Alabama, North Chapter, at their 2013 Philanthropy Day event.
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
Ellen Didier, president of Red Sage Communications, Inc., gave this presentation on October 19, 2012 at the Connecting Alabama: Broadband and Telehealth Summit in Prattville, AL. The presentation discussed the impact of broadband access on economic development, healthcare, and education.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This presentation walks you through the process of planning your website, developing content, and choosing how you will program your website - regardless of if you build your own site or hire someone to do it for you. Please contact edidier@redsageonline.com if you would like a copy of this presentation.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
3. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
4. Define your brand identity. Get
beyond your services list to what
makes you different – an elevator
pitch could capture this.
5. Spy on your competitors:
What do they say about themselves?
How are you different?
6. Focus on talking about WHY
you are a better choice
We can help you grow your business
We can help you streamline operations
We can help you expand your capabilities
We can help you make better products
We have the best customer service
We have the most experience
We have the lowest price (be careful with this)
We are local
7. GET BEYOND THE SERVICE LIST!
Paid marketing won’t work if you
haven’t clearly spelled out why people
should consider your company.
Developing clear brand messages
SECTION REVIEW
8. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
9. Have a professional website
This will serve as the central hub providing the
most complete information about your
company and directing people to social media
channels.
Make sure it conveys your brand and
messaging
Is it on par with or better than your competitors
in terms of design and quality of content?
10. Make sure your website
clearly presents brand
messages and services
Don’t let your uncle’s neighbor’s son’s
girlfriend do it – you have options!
Ad Agencies/Web Development
companies/Freelancers
(will they be there for you after it is built?)
You!
11. Low budget?
Build your own website
smallbusiness.yahoo.com, GoDaddy.com,
Homestead.com, squarespace.com
Big Commerce, 3dCart, or Volusion for
ecommerce sites
Benefit: low cost and can include
applications like photo galleries
Drawback: depends on your time and
writing skills, cookie-cutter design
12. Make your site Mobile friendly
Building a site with Responsive Design is now an option - or
build a separate mobile website that can detect access by
mobile phones
13.
14. Create a professional handout
People don’t read
Business cards or rack cards may be
enough if you have a good website –
primary purpose of many print materials
today is to drive to web or social media
Include testimonials, if room permits
Use low cost VistaPrint.com templates
18. The 3 Rules of Networking
Don’t heavy sell
It is like dating - ask questions
about them! (But watch for openings
to share info about yourself and your
business)
Don’t worry about how many people
you talk to, just make sure they are
good conversations
19. Send out Press Releases
Search “How to write a press
release” online
Has to be newsworthy – launch
new products, announce
events, new staff, new account,
big project, awards
A few times per year, if you are
lucky
21. What can you talk about?
Company announcements
New customers or completed projects
New staff or staff stories
Awards or achievements
Customer stories
Related business or community news
Unsure? look at what others in your industry
are doing
22. It is about ENGAGEMENT (and SEO)
WOW!
DID YOU
HEAR?
AWESOME!
COOL!
27. Make your existing
customers feel special
Quarterly phone calls or
e-newsletters
Welcome notes, thank you notes,
holiday cards
Purchase level recognition with
gifts
Customer of the quarter gift cards
28. It costs
to get a new customer
vs. keep an existing
2%
10%
Customer
Reten<on
Costs
Customer profitability tends
to increase over the life of
a retained customer
31. Have a professional website and a
professional handout
Drive traffic and awareness through
networking, press releases & social media
Nurture your existing customers
Doing the basics of marketing
SECTION REVIEW
32. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
33. Identify & prioritize your
target markets
They can look very different and need different marketing
approaches and messages to reach effectively.
Good marketing is not one size fits all.
34. Target market examples
Existing customers
Board members/stakeholders
Homeowners
Retirees
Small business
Government contractors
Women
35. Then drill down even more
Small businesses within a 30 mile radius,
at least 3 employees, preferably in the
following types of industries, chamber
members
Women, age 25 – 50, in the workforce
37. Define different targets and
develop customized
messages for each.
Further defining target markets
SECTION REVIEW
38. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
39. AUDIENCE
PRODUCT/SERVICE
MESSAGE
BEST
WAY
TO
REACH
General
Business
Branding,
print
design,
web
design,
marke5ng
&
social
media
consul5ng
We
can
help
you
be
more
strategic
with
your
marke5ng
so
you
get
results
Networking,
public
speaking,
sales
reps,
referral
program,
social
media
Economic
&
Community
Development
Organiza5ons
Web
design,
retail
recruitment
guides,
presenta5on
materials
We
can
help
your
community
aDract
the
aDen5on
of
site
selectors
and
retailers
Industry
Tradeshows,
sponsorships,
referral
program,
e-‐
newsleDers,
blog
Exis5ng
Customers
All
services
–
with
a
focus
on
new
services
Don’t
forget
we
can
help
you
with
a
wide
range
of
services
Direct
mail,
referral
programs,
e-‐
newsleDers,
calls
List each
Audience…
…and the service/
product you want to
provide each
…and the
message you
want to tell each
…and the
best ways to
reach each
Build your marketing strategy
40. What are your options?
Associations and advertising opportunities
Sponsorships
Newspapers and local magazine ads
Trade magazine ads
Online advertising
Networking – Chamber, WBCNA,
HASBAT, etc.
41. What are your options?
Radio
TV
Billboard
Social media
Blogging
Direct Mail
Press Releases
E-newsletters
Speaking
engagements
Promotional
products
Etc. etc.
42. How do you choose?
What can you consistently deliver? Is a
monthly e-newsletter realistic?
What can you afford?
Biggest rule: Have a presence in as
many places as possible within your
budget: a small ad four times is better than
a big ad once
Spread out your visibility over time
43. Develop your 12 month plan and budget
Do date/pricing research for print ads, events. Then plug in around those.
44.
45. Determine the best approaches
to deliver your message to
each target market, multiple
times throughout the year,
within your budget
Being strategic with your marketing
SECTION REVIEW
46. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
47. Red Sage Strategy for Economic
Development Market
Association membership in EDAA, NAIDA, and SEDC
Three to four conferences per year
Booth and sponsorships at conferences, be a speaker
whenever possible
Rack cards – one for web, one for marketing
Direct mail – database from association
LinkedIn participation
Quarterly E-newsletters
CommunityResults.com
51. Red Sage Strategy for
Small Business Market
WBCNA, HASBAT, Energy Huntsville & Chamber
participation in Decatur and Huntsville – regular networking
Public speaking
Ad in Decatur Chamber newsletter
Weekly blog, Facebook, Twitter and LinkedIn
Commitment to update website and SEO
Press Releases
Award entries
55. Half the money I spend on advertising is wasted,
and the problem is I don't know which half.
- Lord Leverhulme (British founder of Unilever)
56. Ways to track results
Train your staff to ask all new callers – how
did you hear of us
Traditional advertising (radio, print ads,
direct mail) tie in a trackable offer – bring
this in for a discount, mention this ad etc.
Google Analytics, social media metrics, e-
newsletter metrics
How many people tell you they saw your ad
Sales volume or inbound calls volume
57. Be consistent with your elevator pitch
and core messages
Do the basics well and consistently
Be strategic with target markets
Spread out your efforts with a variety
of activities over time
FINAL REVIEW
58. Bottom Line:
You don’t have to be perfect.
You just have to be better
than your competitors.
59. WE ARE DONE!
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke<ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke<ng
5.
What
it
looks
like
in
ac<on
60. Download this presentation at
www.slideshare.net/ellendid4
Please connect with me!
www.RedSageOnline.com
twitter.com/ellendidier
twitter.com/RedSageAL
facebook.com/redsage linkedin.com/in/
ellendidier
67. Rapidly growing in importance
Gen-Y and tech savvy participants
Some industries more than others
Search Twitter and “research” what
people are thinking about things (or
saying about your brand) – great
focus group
Post daily or multiple times per day
Twitter
68. Using # and @ to
increase visibility
Use @ to mention an organization or individual
by name – this shows up in their feed (and is
very desirable) @RedSageAL
Use # to highlight topics to show up in searches
such as #PromDress #Marketing #Huntsville
Create your own #hashtag for an event or
promotion such as #RiverFest2012 or
#SageAdvice – use to create buzz at an event
70. Small (but growing) audience
At a minimum, duplicate the posts you
are posting to Facebook or Twitter – but
best to build out like microsite – allows
photo galleries, videos, services pages,
more information than Facebook
For some local businesses – may be
best way to show up on page 1 of
Google!
Populate with positive reviews!
Google+