This document provides a summary of the work experience and skills of Talia Praveen, a Campaign Manager. It outlines her previous roles in web marketing, content marketing, and digital campaign promotion at Forbes from May 2017 to April 2019 and as a Digital Marketing Executive from May 2016 to May 2017. It also lists her current role as a Campaign Manager at Forbes since May 2019 where she manages large budgets, monitors campaign performance, provides optimization suggestions, and prepares reports. Her skills include content strategy, analytics, paid advertising, creative optimization, and audience insights.

1. Business Development Specialist / Content Strategist
QA and curate Forbes content for digital campaign promotion.
Track, measure and analyse the performance of campaigns on
content marketing platforms using Google analytics, A/B
testing and revenue data to optimize all initiatives daily.
Daily bid management & creative optimization
Create accurate and attractive reports that can provide
management with strategic insights.
Support the audience acquisition team in organisational tasks.
Forbes | May 2017 - April 2019 (2 years)
Digital Marketing Executive
End to End execution of marketing projects and campaigns,
including ideation, creation of collaterals, distribution of
collaterals in various media and measurement and analysis of
impact.
Execution of Search Engine Optimization (Google AdWords)
on a continuous basis.
Execution of Social Media Marketing & Email marketing
campaigns
Continuous review and active management of website and
other online assets. (CRM dashboard)
Preparing pitch presentations for new clients which
included research and market study.
Meeting assigned clients to discuss monthly review activity
and strategy
Ottoedge | May 2016 - May 2017 (1 year)
WORK EXPERIENCE
TALIA
PRAVEEN
C A M P A I G N M A N A G E R
MAIN OBJECTIVE
Through my previous roles I have gained
valuable experience in both web marketing
and content marketing strategies.
Looking out for opportunities where I can work
with dedication for the betterment of the
organization, contribute to the organization's
goals and an opportunity for career
advancement and personal growth.
SKILLS
Content Strategy
Google Analytics
Paid Advertising
Creative Optimization
Audience Insights
Predictive insights
PERSONAL DETAILS
Email : taliapraveen1210@gmail.com
Current Address : Andheri (W), Mumbai,
India
DOB : 12th October 1994
ACADEMIC HISTORY
Illustrator/Cartoonist
Conceptualizing and illustrating for facebook posts
Wear Your Opinion | Jan 2016 - March 2016 (3 months)
NMAM Institute of technology
2012- 2016 | B.E Information Science & Technology
GPA 7.2
Navy Children School
2011- 2012 | Highesr Secondary School
Score - 74%
Navy Children School
2010- 2011 | Secondary School
CGPA 8.8
Campaign Manager
Managed $1MM+ monthly budgets for editorial on
Facebook, Taboola, Outbrain,Verizon Media & Google.
Monitor campaign performance and delivery goals, escalate
delivery issues when necessary and provide suggestion for
optimization to meet internal KPI's.
Compile campaign learnings and prepare wrap reports to
provide insights on past performance and
recommendations for future activity.
Creative optimization for content duscovery platforms like
Outbrain and Taboola.
Strategize ideas with third party vendors to improve KPI's.
Forbes | May 2019 - Present (9 months)