Baabroz is a design house offering courses in creative design and digital marketing, led by experienced mentors in graphic and product design, as well as digital marketing. The curriculum covers essential skills such as web development, SEO, social media marketing, and advertisement design, promising 100% job success for graduates. The institute emphasizes practical learning and provides students with opportunities to work on real projects and gain industry exposure.

1. Welcome to Baabroz (the design house)
The best place to learn creative design &
digital advertisement skills.

2. Course Mentor
Mr. Ali Zain
Mr. Ali Zain is a NCA Qualified
Designer, he holds Masters and
bachelors Degree in Multimedia
Arts and Product Designing
respectively. He has been working
on various projects relevant to the
field of graphic design, Product
Design and 3d art as a team leader
with various organizations. He has
a great command on adobe suit
and various 2D and 3D softwares.
He has more than 6 years experi
ence. Moreover his photographic
and social media advertisement
skills will also be utilized to devel-
op creative skills in students.
We are really proud and honoured to
have Mr Adil Rana in our team. He is
MBA marketing and have great
expertise in SEO, Social Media, Word-
Press and web development. He has
more than five years expereince in
digital marketing. Mr Adil Rana has a
great portfolio in the relevent field
and he has been working with
Zameen.com, Daraz, ShopHive and
many local and international brands.
Course Mentor
Mr Adil Rana
Digital Marketing is one of the essential requirements of every
business owner if they are operating online and offering their
products and services to their clients on the Internet. Therefore,
if you want to make a great career in digital marketing, then it is
important for you to have the excellent skills and knowledge
about SEO, social media and advertisemnet design. Search
Engine Optimization (SEO) is at the top of the list when it comes
with internet marketing strategies but we can t ignore the
value of social media marketing and ad designing for the
perfect and effective promotion of the brand. Learn SEO, Social
Media Marketing and ad designing from our experts and pro-
fessionals to become a perfect digital marketing expert. Partici-
pents will get certificates at the end of course.
PART 1 (Web & SEO)
Web Dvelopment
In this part we will learn to design and develope websites.
Students would be able to make any kind of professional web-
site for any brand that would be fully functonal, interactive,
responsive and attractive. Here are some main topics:
Wordpress
Theme Customization
Theme uploading
Plugins
WordPress Blog
Html Overview
CSS overview
1. 360 Digital Marketing & SEO
Applying all components of Digital Marketing altogether works
as 360 Digital Marketing Strategy, it includes online presence &
also offline presence of business
Digital Marketing Channels
SEM (Search Engine Marketing)
• SEO
• PPC
SMM (Social Media Marketing)
• Organic Campaigns
• Paid Campaigns
Content Marketing
• Article Marketing
• Blogging
• Content Sharing
• Affiliate Marketing

3. A Marketing plan is the illustration of Company’s Promotional & Outreach Plan.
Marketing Plan includes following:
Affiliate marketing
is a type of performance-based marketing in which a business rewards one or
more affiliates for each visitor or customer brought by the affiliate's own mar-
keting efforts.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing.
2. On Site Factors and how can be Optimized?
In on page SEO optimization training, we will study that how to modify the
website pages, URL structure, header section, content, image, anchor texts,
heading tags etc. Our main objective is to improve confidence in our candi-
dates to optimize website pages to attract Google bots.
• Meta tags Optimization
• Website Structure Optimization
• Content Optimization
• Image Optimization
• HTML code optimization

4. • Press Release Creation
• Blog commenting
• Forum posting
• Profile Linking
• Guest Posting
• All technique of Linking Building
4. Techniques for link building
• Reputation Building
• Authority building
• Trust building
• Tagging
• Profile optimization
• Profile building
5. Using SEO Tools
As part of our SEO training, we provide tutorial sessions for using different SEO
tools. The session will cover importance of using different SEO tools, usage of
Google search engine and its resources as a mock tool for improving SEO prac-
tices intelligently.
• Webmasters tools
• Analytics
• Keyword Planner
• Website Analysis Tools
6. SEO analysis of Website
In SEO analysis, candidates can learn how to analyze a website and understand
various criteria of SEO analysis of a website.
• Website Analysis
• SEO Competition Analysis
• Keyword Research
• Keyword Finalize
• Search Engine Optimization Strategy Analysis
• Initial Ranking analysis
• Competitor Analysis
7. Advance SEO Techniques we discuss in Detail
• Paid tools for site analysis (majestic, ahref)
• Paid tool to check ranks of keyword (cyfe)
• Word press Optimization
• Blog design
• Google updates
• Meta tag creation & optimization
• HTML Sitemap creation
• Web master tools
• Analytics Setup & Monitoring
• Robots.txt Optimization
3. Off page (SEO) Optimization
White hat off page (SEO) optimization will cover various ethical practices for
getting more quality reputations;
• Social Signal
• SEO Content writing
• Quality link building
• Article submission

5. PART 2 (Social Media Marketing)
In social media marketing session, we will give proper guidance to achieve
good social authority, improving online visibility through social media web-
sites, and utilizing social media websites for more conversion chances, brand
imaging, popularizing etc. Social Media is the need of time and as a digital
marketing expert, you must know the designing of social media contents
technically and the rules of running a paid and non-paid advertisement
campaign on various social media platforms to increase the brand awareness
and sale. We will learn following things about social media marketing;
• Social Networking Profiles creations
• Running paid and non-paid campaigns on Facebook & other social
media platforms
• Marketing on LinkedIn, Instagram, Twitter, Pinterest etc.
• Tools to check social media traffic
• Social Networking Profile Optimizations
• Content Sharing Optimization
• Video Optimizations
• Social media advertising (PPC)
• Blogging
• Blog Optimization
PART 3 (Advertisement Design)
Ad designers use specific techniques for persuasion, color psychology and
composition, copywriting and typography, and brand communication. In this
course, you'll explore various case studies and how to develop ads for social
media, web banners, newspapers, magazines, and transit/outdoor applica-
tions and explore how to design a campaign. By grounding your design work
in business and advertising concepts that every ad designer should know,
you'll produce better ads. In this instructor-led course, your
work will be graded and critiqued by a professional designer.
What you will learn about as a digital marketing expert:
• Intro to advertisement
• History of advertisement
• Types of advertisement
• Designing for market
• Design Process of Creating Ads
• Design Sense
• Color psychology and composition
• Technical Details of Print media Ads
• Technical Details of Web & Social Media Ads
• Perception and Brand communication
Software Skills to be developed:
We will learn to design creative ads by using Adobe Photoshop. Participants
will learn to design various types of ads:
Poster, Brochure, Flyers, Web Banners, Social Media Ads, Cover
Photos, Business Cards, Large Flexes and Billboards, Magazine
and Newspaper ads.
8. How To Earn
• YouTube earning method
• SEO Job Interview Preparation
• Bidding
• Freelancer Training
• How to make money from Home

6. Here are some of the projects done by our students. At the end of the course,
we guarantee that, our students would be able to clear any test and interview
like NTS for any private or govt. base jobs. They would be able to acheive this
level of work that would help them to start a good job or to start freelancing
projects:
PROJECTS DONE BY STUDENTS

7. WHY BAABROZ?
The most important thing about baabroz is its creative module that is totally different
from all local and traditional institutes that are blindly offering multiples of courses in
various disciplines but as compared to them we are only focused on few disciplines
that are our core expertise. We are offering these diplomas that are designed to make
professional designers and digital marketing experts. We guarantee high level of skill
development and 100% job success upon successful completion of any diploma.
We have designed course outlines of all diplomas by concerning with renowned pro-
fessionals and mentors from NCA, PIFD and Punjab University’s design department,
who are working with top companies of Pakistan and have deep knowledge of market
trends and needs. We are really thankful to our onboard expertise for sharing their
experiences and knowledge in achieving this milestone.

8. We are here to make designers, not only software operators. We have trained
hundreds of students & we have helped them to achieve great success in
form of entrepreneurship, career jobs and freelancing projects. Baabroz is
also working as a full fledge branding agency and have links with many top
brands of Pakistan, so we also provide opportunities to our pass out students
to work with us on various projects and we also refer them for the good jobs
in the companies that are working with us.
STUDENTS FEEDBACK
SYEDA IMAN SHAH
Graphic Designer (Lahore High Court)
Designing is not just a tool, it’s a polished & trimmed mindset. Special thanks to Sir Ali Zain &
the mentors of Baarbroz who made me enable to join a well-groomed organization. Standing
on a position right now is really a gift of this institution after Almighty ALLAH.
AWAIS ALI KHAN
Marketing Executive (Ufone)
I joined Baabroz to learn graphics design and I found it very effective. The skills that I have
learned from Baabroz are helping me out in my current job and in the promotion of my own
business that I have started. The staff and teachers that Baabroz have is very cooperative and I
think there is no institute in Lahore that can beat these guys. I highly recommend Baabroz to all.
SHAHZAIB AKBAR
Graphic Designer (Bonum Enterprise)
If you want to learn complete details of 3d game characters and animations then Baabroz is one
and only institute that is teaching it professionally. It was an impressive thing for me that each
of the course at Baabroz is being conducted under two teachers so that you may get grip on
both ends e.g. creativity and technical software command.
WARDA SAYYED
Writer and Media Strategist
My experience with Baabroz was more than good and I found it far better than my expectations.
The creative knowledge and art experience that I gained from their mentors is very effective
and it seems that I have not done a simple short course but got a complete understanding of
the graphic design field and market trends.
MARYAM QURESHI
Video Artist (CybusDigi)
Design sense and software command are two different things. My objective of joining Baabroz
was to get the proper concept of designing and I am more than happy that I made that
decision. I learned complete design process and lots of new software skills that I didn’t know
before. I definitely recommend Baabroz!

9. AARISH JAVED
Business Developer (Sea Show Ent.)t
I had a bad experiece from an other institute and I just wasted my money and time. Then I
joined Baabroz and I realized that I should join it earlier. I highly recommend it and ask all of you
to join Baabroz instead of wasting your time and money by joining any other.
MOAZMA ASHRAF
CEO (Butter and Spice)
For my business and brand promotion, I needed product photography skills. I joined Baabroz
and It was an amazing experience of mine, as they gave all lectures with complete practical
demonstration & with the help of all the necessary equipment, lights, & cameras. All details,
modes & types of photography were covered with highly professional approach.
BILAL KHALID
Service Manager (Careem)
Baabroz is not only a training institute, actually its a complete design house where you are
exposed to lots of the creative fields. Their teachers are available all the time and you can
interact with them easily to get new ideas. They guide all students of all batches equally and
give their advice.
MUHAMMAD ZAHID
Media Manager (7 News)
Although I learned good skills from here the most important thing about Baabroz is that they
guide in a very proper way for the career building, entrepreneurship, and freelancing. I got lots
of ideas about business start-ups and market trends.
KOMAL TAHIR
Marketing Executive (Shahid Afridi Found.)
I consider myself to be very privileged to have been given the opportunity to learn digital
marketing & Graphic Designing from the very professional mentors of Baabroz, They are really
dedicated and full of motivation. I will highly encourage others to join Baabroz.
VV
Senior Graphic Designer (Feroz Sons)
I was doing the job of graphic designing in Feroz sons. One of my friends suggested me to learn
3D skills so that I may earn extra money. I joined Baabroz and my experience was great with
them. I not only learned 3D skills for games and animations but I also learned many effective
ways of freelancing. Now besides my day job, I am also earning through freelancing.
SADIA IDREES
Business Owner (IR Textiles)
The entire course that I did from Baabroz was one of my best experience. Ms. Zubaira's talk was
inspiring, informative and her method of delivery was so easy to perceive.
MUHAMMAD AKHTAR

10. To develop and polish the creative talent and good marketing skills in every
individual, We have masterly qualified team of designers and advertisers
from NCA, PIFD & PU. Our all mentors are experts of their respective fields and
have served many multinational brands with their vast experiences.
OUR TEAM
/baabroz : 0324-4617374 | 0345-4924616 : P1-18, IT Tower, Hali Road, Gulberg.