The document provides an overview of the candidate's 4+ years of experience as a Social Media and Campaign Manager. They have worked on brands in industries such as alcohol, FMCG, power tools, education, and pharmaceuticals. Their duties included content strategy, reputation management, campaign management, and analytical reporting across platforms like Twitter, Facebook, Instagram, and Google. The candidate is seeking a role that leverages their experience in marketing, content creation, and meeting organizational objectives through strategic planning.

1. Buntu Mfaku Social Media & Campaign Manager
Summary
The purpose of this document is to give an overview of my experience as a Social
Media & Campaign Manager during my 4+ year career and also to provide evidence
of the brands I have worked on during that time.
__________________________________________________________
I believe that my traceable Social Media experience, and ambitious drive will make
for a competitive candidate, suitable for any Social Media & Campaign Manager role.
I have worked on alcohol, FMCG, power tools, socially responsible, higher education
and pharmaceutical brands from a freelance and professional capacity in the past 4
years. My duties have been focused on content strategy & development, online
reputation management, digital campaign management, analytical reporting, paid
media spending and customer conversion across Twitter, Facebook, Instagram and
Google. I am self-driven, calm, a pro-active team player & leader.
I love Marketing as a discipline, from a digital and traditional perspective but my
focus has always been to expand that knowledge in order to be able to meet
organisational objectives through well-formulated strategy. I have a Marketing
Diploma and just recently completed my Marketing B-Tech.
Thank you for taking the time to look at my professional profile, I can be reached on
the details on my CV for further communication and a link to my professional profile
is provided below.
Link to my Professional Profile; https://www.linkedin.com/in/buntu-mfaku-
56890063/

2. Buntu Mfaku Social Media & Campaign Manager
Work Experience
Social Media Management at J. Walter Thompson Cape Town – 15th
May
2017 – 28th
February 2019
I came to J. Walter Thompson on the 15th
of May 2017 to work on FMCG,
pharmaceuticals & alcohol accounts. My focus was on content strategy &
management across multiple campaigns throughout the calendar year.
I’ve had the opportunity to work with big media budgets to ensure we meet brand
objectives and KPI’s. Mostly exceeding expectations, this has been a very
experiential responsibility.
My most notable experiences were being agile while single-handedly working on all
the J. Walter Thompson brands across Johannesburg & Cape Town in a fast-paced
agency, this involved taking responsibility for digital media budgets, content strategy
and travelling to cover events in my capacity as a Social Media & Campaign
Manager.
Cîroc Vodka SA – Facebook, Twitter and Instagram
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook, Instagram & Twitter
reporting
Campaign
Management
! Develop content strategy for various
Campaign Content
! Planning paid media budget spending
! Live event posting
Smirnoff Vodka SA – Facebook, Twitter and Instagram
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online ! Daily Online Reputation Management

3. Buntu Mfaku Social Media & Campaign Manager
Reputation
Management
Analytical
Reporting
! Monthly Facebook, Instagram & Twitter
reporting
Campaign
Management
! Develop content strategy for various
Campaign Content
! Planning paid media budget spending
! Live event posting
World Class SA – Facebook, Twitter and Instagram
Role/Duties Description
Content
Management
! Developing monthly content plans
! Post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook, Instagram & Twitter
reporting
Campaign
Management
! Develop content strategy for various
Campaign Content
! Planning paid media budget spending
! Live event posting
Bosch DIY & Professional SA – Facebook, Twitter & Instagram
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook, Instagram & Twitter
reporting
Campaign
Management
! Develop content strategy for Bosch SA &
Bosch DIY
! Planning paid media budget spending
Dremel Power Tools SA – Facebook and Twitter

4. Buntu Mfaku Social Media & Campaign Manager
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook & Twitter reporting
Campaign
Management
! Develop content strategy for various
Campaign Content
! Planning paid media budget spending
Lucky Star Kenya – Facebook
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
Campaign
Management
! Develop content strategy for our Facebook
page
! Planning paid media budget spending
! Live event posting
Kit Kat SA – Facebook, Twitter and Instagram
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical ! Monthly Facebook, Instagram & Twitter

5. Buntu Mfaku Social Media & Campaign Manager
Reporting reporting
Campaign
Management
! Develop content strategy for various
Campaign Content
! Planning paid media budget spending
! Live event posting
Nestlé Chocolove – Facebook
Role/Duties Description
Content
Management
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
Campaign
Management
! Planning paid media budget spending
Sinutab, Rehidrat & Listerine – Facebook
Role/Duties Description
Content
Management
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Head of Social Media Management at 8 Brand Cape Town – 1st
March
2017 – 14th
April 2017
I signed a month and a half contract to revive and strategize on the company’s Social
Media accounts, including working on a few alcohol brands. My main duties were to
develop content strategy and plans that are aligned with current client objectives and
pitching to potential clients too.
At this agency, I delved a bit deeper into copywriting print ads, radio ads and TVC
scripts for the South African Post Office, which aligned my love for content marketing.
I also had the opportunity to develop content to win over some major brands from our

6. Buntu Mfaku Social Media & Campaign Manager
client, DGB, by strategizing campaigns for Po10C, Zappa and Tant’ Sannie. DGB
also requested we do April Fools content for Zappa and Strawberry Lips, which were
a success.
8 Brand, 8 Digital, 8 Degrees – Facebook, Twitter, Instagram &
LinkedIn
Role/Duties Description
Content
Management
! Developing monthly content plan
! Writing thought leadership articles
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Flamin’ Cockerel – Facebook, Twitter & Instagram
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
! Campaign Strategy
! Developing topical trending content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
Tant’ Sannie - Facebook
Role/Duties Description
Content
Management
! Campaign strategy
! Post promotion budgeting
! Scheduling approved content
! Repurpose user generated content
Social Media Manager & Campaign Manager at FoxP2 Cape Town – 15th
February 2016 – 15th
August 2016

7. Buntu Mfaku Social Media & Campaign Manager
I was taken on a 6-month contract at Fox P2 where I worked on various campaigns
including the Captain Morgan H2 campaign, Kiss 4 Equality and Chem Sex during
my time there. Throughout my time there I also worked on content development &
campaign planning for Ster-Kinekor’s Open Eyes campaign.
Captain Morgan SA - Facebook & YouTube
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
! Google Analytics of Captain Morgan website
Campaign
Management
! Develop Captain Morgan H2 Campaign
Content
! Monthly and quarterly reporting
! Allocating the campaign budget spending
! Liaising with client service to ensure fans and
campaign prizes are awarded smoothly
Dairy Gives You Go - Facebook & YouTube
Role/Duties Description
Content
Management
! Developing monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
! Repurpose user generated content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
! Google Analytics of Dairy Gives You Go
website
We The Brave - Facebook, Twitter, Instagram & YouTube
Role/Duties Description
Content ! Developing monthly content plans

8. Buntu Mfaku Social Media & Campaign Manager
Management ! Monthly post promotion budgeting
! Scheduling approved content
! Repurpose user generated content
! Topical content creation around trends or
current events
Online
Reputation
Management
! Develop Online Reputation Management
response guidelines
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook, Twitter & Instagram
reporting
! Google Analytics of We The Brave website
Campaign
Management
! Develop Durban Gay Pride, Kiss 4 Equality &
Chem Sex campaign content
! Monthly and quarterly reporting
! Allocating the campaign budget spending
! Consolidating website content onto Social
channels
Junior Community Manager/ Social Media Manager at Platinum Seed –
1st
July 2014 – 31st
December 2015
I started at Platinum Seed on a 3-month Social Media internship & after the 1st
month
managed my own brands, at the end of my internship I was employed full time as a
Junior Social Media Manager. My responsibilities are highlighted below in tabular
format; furthermore, I worked on a few cross-platform campaigns for Glen Grant SA,
St-Remy Nigeria and First Watch Whiskey SA and was involved in content strategy
at all times.
Glen Grant SA - Facebook & Twitter
Role/Duties Description
Content
Management
! Developing full monthly content plans
! Allocating monthly budgets for post
promotion.
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook and Twitter reporting
Campaign
Management
! Develop Makro SA promo, Whisky Live and
Wade Bales Whisky & Wine Affair campaign

9. Buntu Mfaku Social Media & Campaign Manager
content
! Monthly and quarterly reporting
! Allocating the campaign budget spending
! Live Tweeting
St-Remy Nigeria - Facebook
Role/Duties Description
Content
Management
! Developing full monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
Campaign
Management
! Develop always-on St-Remy Millionaires
campaign content
! Monthly and quarterly reporting
! Allocating the campaign budget spending
Monkey Shoulder SA - Facebook
Role/Duties Description
Content
Management
! Developing full monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
STROH Fire SA - Facebook
Role/Duties Description
Content
Management
! Developing full monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
! Photography

10. Buntu Mfaku Social Media & Campaign Manager
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
Oude Molen SA - Facebook
Role/Duties Description
Content
Management
! Developing full monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
First Watch Whiskey SA - Facebook
Role/Duties Description
Content
Management
! Developing full monthly content plans
! Monthly post promotion budgeting
! Scheduling approved content
Online
Reputation
Management
! Daily Online Reputation Management
Analytical
Reporting
! Monthly Facebook reporting
Campaign
Management
! Develop Lehlonoholo Majoro influencer
campaign content
! Monthly and quarterly reporting
! Allocating the campaign budget spending
Languages
English (Full professional proficiency)
Xhosa (Native proficiency)
French (Learning)

11. Buntu Mfaku Social Media & Campaign Manager
Skills & Expertise
Google Analytics Fundamentals, SAP ERP Foundation, Social Media Marketing,
Facebook Business Manager, Photography, Copywriting, Microsoft Office (Mac OS
or Microsoft Windows), Keynote, Numbers, Pages, Online Reputation Management
or Customer Service, Content Strategy, Brand Development, Content Development,
Microsoft Windows & Mac OS.
Digital Marketing Applications Proficiency
Facebook Business Manager, Social Studio – Radian 6, Meedee8 by Popi Media,
DigiMind, Tweet Deck, Hootsuite, Sprout Social, Google Analytics, Sprinkler, Icono
Square, Social Bakers & Nuvi.
Education
● Cape Peninsula University of Technology / Cape Technikon – B-Tech;
Marketing Management, General, 2015 – 2016, Level: B-Tech
• Red & Yellow – Creative School of Business; Foundations of Digital
Marketing, 2017.
● Cape Peninsula University of Technology / Cape Technikon - National
Diploma, Marketing/Marketing Management, General, 2012 – 2015 Level:
National Diploma
● Cape Peninsula University of Technology - Certificate, SAP Enterprise
Resource Planning, 2014 – 2015, Grade: Foundation
● Damelin - A+ Certificate, Computer Engineering, 2010 – 2010, Grade: A+
Technician
Courses
● Online Diploma in Social Media Marketing & ORM, Marketing - Shaw
Academy Social Media Management
● Certificate, SAP Enterprise Resource Planning - Cape Peninsula University of
Technology SAP ERP Foundation
References
● Bradley Elliot (MD) Platinum Seed – bradley@platinumseed.com / 021 822
2244

12. Buntu Mfaku Social Media & Campaign Manager
● Alexis Olbe-Rainer (Digital Lead) Fox P2 Cape Town – alexis@foxp2.com /
021 424 4802
● Mkhuseli Mancotywa – Business Unit Developer J.Walter Thompson - 082
564 6495
Buntu Mfaku on; LinkedIn
Cell; 060 739 0780
Email; buntumfaku@gmail.com