Personal branding - Strategy & Monetisation Adriano Destro
A very short business plan, on how you can create your personal branding strategy.
How to differentiate yourself on the job market? Which are the benefits and costs?
This will guide you towards the development of your personal brand by leveraging a unique value proposition, to build TRUST, REPUTATION & AWARENESS about yourself.
Developing an employer branding strategy
for your organization can be made
seamless provided you have an eye for
detail and persistence to look into all
corners of the public domain
Having a professional website can be a make or break in landing a new order to recruiting the right candidate. Haley Marketing offers outstanding website design services and great add-ons like your own job board, professional copywriting from people that KNOW staffing and recruiting, and much more.
Top 10 Job Boards for Recruiting & Hiring Salespeople Paul Andre de Vera
Riddle me this, what makes a good sales person?
Just think about the typical sales person that you interact with, either during the course of your work day or at home. They seem to be very persistent in their approach and don’t take no for an answer. Off hand many say a sales person needs to be aggressive, a self-motivator, persistent, hard-working and experienced. But is that what makes a good sales person and how do you determine what does?
how to hire a salesperson | hiring sales people | hiring a salesperson Big data allows the smart people of this world to assess candidate in all kinds of new ways; assessments range from personality to psychometric to aptitude to industry specific skills, and much more. Wouldn’t you know it – I’ve found some surprising information about hiring sales people that you may find useful in your search.
Josh Bersin of Bersin by Deloitte did some impressive work on what does and does not drive sales success. At a large service provider, Bersin helped increase sales by $4.5 million within six months after an analysis of turnover, sales performance and productivity. Interestingly, they found that the sales person’s type of degree earned, university grades and references “did not matter” to sales success.
How to Hire a Sales Person
Bersin found that these 6 most common criteria of high performing sales people were:
1. No typos or grammatical errors on their resume.
2. Obtained a college degree. (The actual degree did not matter.)
3. Experience selling real-estate or autos.
4. Demonstrated success making quota and achieving success.
5. Able to perform under “vague instructions” (tested through assessment and interviews)
6. Excellent at multi-tasking and following up on tasks.
And, I’ve learned from Sue Barrett’s Barrett Sales Blog, who’s been using assessment tools for several years that in addition to the 6 key criteria above, she adds that a sales person should also have the following.
1. Ability to Build Relationships
2. Strong Reasoning Skills
Notice the sales person stereotypes that are missing from these lists: aggressive, a self- motivator, fast talker, persistent or even have a sales certification.
When hiring a sales person resist the urge to hire based on gut feelings, some sales people can be fast and slick talkers, they say things like, “I can sell snow to an eskimo.” Cute but means nothing.
Consider that new market trends and customer values have changed. We don’t sell items the same way we sold them 15-20 years ago, we don’t even use currency the same way either. Thanks to technology we have bigger networks, bigger audiences, and a good sales person figures out ways to use websites, social media, apps and other technology to acquire and nuture more customers and increase sales.
While these market wide findings of what makes a great sales person are a bit surprising, always remember that you are hiring for you
Tips and guidelines for creating and organizing a strong effective portfolioChristopher Dill
As a designer, you must create an effective portfolio that clearly outlines your creativity and the level of competence. Students and those who wish to venture in such a business as web design, prospective employers will only hire you if they are impressed with whatever you have to show – that competes with other designers’ work. Here some tips and guidelines for creating and organizing a strong effective portfolio.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
Personal branding - Strategy & Monetisation Adriano Destro
A very short business plan, on how you can create your personal branding strategy.
How to differentiate yourself on the job market? Which are the benefits and costs?
This will guide you towards the development of your personal brand by leveraging a unique value proposition, to build TRUST, REPUTATION & AWARENESS about yourself.
Developing an employer branding strategy
for your organization can be made
seamless provided you have an eye for
detail and persistence to look into all
corners of the public domain
Having a professional website can be a make or break in landing a new order to recruiting the right candidate. Haley Marketing offers outstanding website design services and great add-ons like your own job board, professional copywriting from people that KNOW staffing and recruiting, and much more.
Top 10 Job Boards for Recruiting & Hiring Salespeople Paul Andre de Vera
Riddle me this, what makes a good sales person?
Just think about the typical sales person that you interact with, either during the course of your work day or at home. They seem to be very persistent in their approach and don’t take no for an answer. Off hand many say a sales person needs to be aggressive, a self-motivator, persistent, hard-working and experienced. But is that what makes a good sales person and how do you determine what does?
how to hire a salesperson | hiring sales people | hiring a salesperson Big data allows the smart people of this world to assess candidate in all kinds of new ways; assessments range from personality to psychometric to aptitude to industry specific skills, and much more. Wouldn’t you know it – I’ve found some surprising information about hiring sales people that you may find useful in your search.
Josh Bersin of Bersin by Deloitte did some impressive work on what does and does not drive sales success. At a large service provider, Bersin helped increase sales by $4.5 million within six months after an analysis of turnover, sales performance and productivity. Interestingly, they found that the sales person’s type of degree earned, university grades and references “did not matter” to sales success.
How to Hire a Sales Person
Bersin found that these 6 most common criteria of high performing sales people were:
1. No typos or grammatical errors on their resume.
2. Obtained a college degree. (The actual degree did not matter.)
3. Experience selling real-estate or autos.
4. Demonstrated success making quota and achieving success.
5. Able to perform under “vague instructions” (tested through assessment and interviews)
6. Excellent at multi-tasking and following up on tasks.
And, I’ve learned from Sue Barrett’s Barrett Sales Blog, who’s been using assessment tools for several years that in addition to the 6 key criteria above, she adds that a sales person should also have the following.
1. Ability to Build Relationships
2. Strong Reasoning Skills
Notice the sales person stereotypes that are missing from these lists: aggressive, a self- motivator, fast talker, persistent or even have a sales certification.
When hiring a sales person resist the urge to hire based on gut feelings, some sales people can be fast and slick talkers, they say things like, “I can sell snow to an eskimo.” Cute but means nothing.
Consider that new market trends and customer values have changed. We don’t sell items the same way we sold them 15-20 years ago, we don’t even use currency the same way either. Thanks to technology we have bigger networks, bigger audiences, and a good sales person figures out ways to use websites, social media, apps and other technology to acquire and nuture more customers and increase sales.
While these market wide findings of what makes a great sales person are a bit surprising, always remember that you are hiring for you
Tips and guidelines for creating and organizing a strong effective portfolioChristopher Dill
As a designer, you must create an effective portfolio that clearly outlines your creativity and the level of competence. Students and those who wish to venture in such a business as web design, prospective employers will only hire you if they are impressed with whatever you have to show – that competes with other designers’ work. Here some tips and guidelines for creating and organizing a strong effective portfolio.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
To ensure that engagement and recruitment messages are indeed relevant, inspiring and actionable, an employer brand needs to be developed from one primary source: the experiences of your employees.
What is an employer brand?
An employer brand is the brand promise and the brand attributes expressed in what talent experiences, thinks, feels and shares about your organization as a place to work. In short, your employer brand is your story of what it’s like to work at your organization.
A strong employer brand will:
Increase employee engagement,
Improve talent acquisition and retention performance, and
Cut the cost of talent.
How to Develop a Strong Tech Brand Foundation3 Colours Rule
The foundation of a brand is composed of three core elements: brand purpose, brand vision and brand mission.
This presentation will explain each of these three elements and how tech startups can develop each one.
LinkedIn is an online professional social media platform and is the most widely used and highly regarded of its kind in the business world. In the following presentation, you learn how to enhance your profile and maintain it with compelling status updates and calls to action. Learn how to become an expert in your industry and showcase your brand.
Come, take a peek into Yellow Seed and everything about us. Still buzzing with queries? Simply write to us at contact@itsyellowseed.com and we’ll sort you out!
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The KSA talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for KSA-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the KSA region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
Being clear, decisive and resilient are keys to success in today’s executive talent markets. Join us as we talk through steps to strengthen and stabilize your strategies moving forward.
To ensure that engagement and recruitment messages are indeed relevant, inspiring and actionable, an employer brand needs to be developed from one primary source: the experiences of your employees.
What is an employer brand?
An employer brand is the brand promise and the brand attributes expressed in what talent experiences, thinks, feels and shares about your organization as a place to work. In short, your employer brand is your story of what it’s like to work at your organization.
A strong employer brand will:
Increase employee engagement,
Improve talent acquisition and retention performance, and
Cut the cost of talent.
How to Develop a Strong Tech Brand Foundation3 Colours Rule
The foundation of a brand is composed of three core elements: brand purpose, brand vision and brand mission.
This presentation will explain each of these three elements and how tech startups can develop each one.
LinkedIn is an online professional social media platform and is the most widely used and highly regarded of its kind in the business world. In the following presentation, you learn how to enhance your profile and maintain it with compelling status updates and calls to action. Learn how to become an expert in your industry and showcase your brand.
Come, take a peek into Yellow Seed and everything about us. Still buzzing with queries? Simply write to us at contact@itsyellowseed.com and we’ll sort you out!
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The KSA talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for KSA-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the KSA region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
Being clear, decisive and resilient are keys to success in today’s executive talent markets. Join us as we talk through steps to strengthen and stabilize your strategies moving forward.
Develop a Winning Talent Brand as a Small or Mid-Sized Company | Talent Conne...LinkedIn Talent Solutions
You don’t need to be a Fortune-ranked company or the latest hip start-up to have a winning, engaging talent brand. Talent acquisition leaders from Suncor and NPR’s Head of Talent Acquisition & Innovation share how they brought their employment brand to life through a targeted, multi-channel approach.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
In the city that never sleeps, PR firms play a vital role in shaping the narrative and reputation of countless entities. Whether you're a business looking to make a mark or an individual aiming to establish your personal brand, the top PR firms in NYC can provide the expertise and guidance you need to succeed in this dynamic and competitive environment.
Uneak White's Personal Brand Exploration Presentationuneakwhite
Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm.
In this presentation, you will:
Gain an understanding of the objectives and significance of personal branding in the digital age.
Explore the core values, strengths, and passions that shape my professional persona.
Witness the creative process behind developing a cohesive visual identity and brand narrative.
Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders.
Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals.
Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.
Over the past decade, Jim Stroud has built an expertise in sourcing and recruiting strategy, public speaking, lead generation, video production, podcasting, online research, competitive intelligence, online community management and training. He has consulted for such companies as Microsoft, Google, MCI, Siemens, Bernard Hodes Group and a host of startup companies. Presently, Jim Stroud serves Randstad Sourceright as its Global Head of Sourcing and Recruiting Strategy. In that role he alleviates the sourcing headaches of Randstad clients worldwide.
Jim Stroud has created and sold four online properties, managed an award-winning blog, published a weekly newsletter for jobseekers, a recruiter training magazine and co-hosted a popular technology podcast. Jim Stroud has also produced multiple web series devoted to such topics as: job search, recruiting, technology and language learning. Jim Stroud has been quoted by such publications as Globe and Mail, US News and World Report, Wall Street Journal and The Atlanta Journal and Constitution. Monster.com, Entrepreneur Magazine, Black Enterprise and The HR Examiner have all cited Jim Stroud for his digital influence. Jim Stroud also served as the emcee of SourceCon, the premier global conference on sourcing for three consecutive years. He has also presented as a keynote speaker at Sourcing Summit Europe, Sourcing Summit Asia, the Australasian Talent Conference, Recruiters Hub NZ and TRU London. Jim Stroud is the author of five HR related books, produces the “Its all recruiting” podcast and the video series – “The Jim Stroud Show.”
Marketing For Talent: The New Frontier, SMPS, Marketer, August 2014Maribel Castillo
Feature article by Marjanne Pearson and Mike Plotnick that discusses the importance of A/E/C marketers taking "a leadership role in shaping the future of our firms by actively engaging in the pursuit of talent." Highlights T.Y. Lin International's LinkedIn advertising and recruiting campaign.
Вовлеченность персонала и корпоративная культура глазами кандидатовDOPOMOGA Ukraine
19 июня Катерина Скибская, Генеральный директор DOPOMOGA Ukraine, приняла участие в конференции «HR-БРЕНД 3.0: новые реалии – новые тренды. Лучшие практики успешных команд», представив результаты исследования "Вовлеченность и корпоративная культура глазами кандидатов". С результатами исследования вы можете ознакомится при просмотре презентации.
2014 has been a hard year for Ukraine, and one year on from the breakout of the Majdan square resistance and Ukraine is still trying to get itself back to normal.
What happened in Ukraine last year was akin to the London Bombings of 2007 and New York in 2001, with people coming together to show their true humanity.
DOPOMOGA is a leading agency in the Ukraine and we return to them for an update on the recruitment market there. Kateryna Skibska, CEO of DOPOMOGA GROUP fills us in on what has happened since January.
18-21.08 в Киеве состоялся новый, не имеющий аналогов в Украине, профориентационный проект под названием Дети HR.
О процессе подготовки, проведения и результатах проекта - в презентации.
Вся правда об Executive Recruiting, Минск, 14-15 апреляDOPOMOGA Ukraine
Тренинг Вся правда об Executive Recruiting впервые в Минске!
Форма для регистрации: https://docs.google.com/forms/d/1KQzJP_EeksF0qdtzqQP2xMxx5ZiyPIeWhTxAduiHgAg/viewform
There is the article about activity of DOPOMOGA GROUP in the August issue of the Polish magazine CEE Rekruter Magazyn in section "The CEE Rekruter focus on Ukraine".
Программа тренинга "Как вырастить рекрутера. Или то, о чем обычно не говорят."DOPOMOGA Ukraine
Двухдневный тренинг Катерины Скибской (генеральный директор DOPOMOGA Ukraine), предназначенный для руководителей отделов по поиску, оценке персонала и для руководителей агентств по подбору персонала.
Форма для регистрации: goo.gl/WTVrnq
On the 14th of June RecruitingFEST took place in Dnister Premier Hotel. We represent speakers, who prepaired their speeches and presentations for our dear participants.
Talent Attraction strategy based on EVP and Employer Branding
1. TALENT ATTRACTION STRATEGY
BASED ON EVP AND EMPLOYER
BRANDING
b y A d r i a n o C o r s o ( R e c r u i t m e n t
M a r k e t i n g M a n a g e r )
W O R K S H O P
12TH OF OCTOBER KIEV
2. INFORMATION ABOUT
SPEAKER
Adriano Corso is currently a Recruitment Marketing
Manager with Davis Nolan IT Recruitment & Next
Generation and Head of Inbound Talent, where he works
to develop innovative talent attraction strategies
leveraging inbound marketing. Previously Talent
Community Manager and Recruitment Marketing
Consultant with IBM Talent Acquisition & Optimization,
where he was working to solution digital and online
recruitment marketing activities for the IBM’s RPO
division, across the APAC, North America and European
regions.
Prior to joining Davis Nolan and IBM, Adriano has
amassed diverse experience in digital marketing,
sourcing, lead generation, marketing automation, social
recruiting, employer branding and email marketing in a
variety of talent related leadership roles, both as an
internal employee as well as an external consultant. A
native of Italy and a graduate of the University of
Catania, Adriano currently lives in Krakow, Poland.
3. 10:00 – 11:30
11:45 – 12:45
PROGRAMM
IDENTIFYING, ATTRACTING AND ENGAGING WITH POTENTIAL
CANDIDATES USING CONSUMER-MARKETING STRATEGIES
INTRO FOLLOWED BY THE FUNDAMENTALS OF EMPLOYER
BRANDING AND EVP
13:30 – 14:45
INTRODUCTION TO THE INBOUND METHODOLOGY AND
HOW IT IMPROVES THE RECRUITMENT PROCESS
14:45 – 15:45 TALENT COMMUNITY
16:00 – 17:00 PRACTICE
4. Intro Followed By The
Fundamentals Of Employer Branding
And EVP
WHY IDENTIFYING THE COMPANY CULTURE IS THE
FIRST STEP TO CREATE A SUCCESSFUL TALENT
ATTRACTION STRATEGY.
DEVELOPING A CORPORATE IDENTITY AND EVP TO
EFFECTIVELY COMMUNICATE WITH YOUR TALENT
POOL.
USING EMPLOYMENT BRANDING AS THE
FOUNDATION THROUGHOUT THE
CANDIDATE/EMPLOYEE EXPERIENCE.
TOOLS, TECHNIQUES, AND FORMAT ON HOW TO
HANDLE A CULTURE ASSESSMENT AND IDENTIFY
THE OUTCOME.
5. Identifying, Attracting and Engaging
With Potential Candidates Using
Consumer-Marketing Strategies
CANDIDATE PERSONA AND TALENT MAPPING.
CONTENT MAPPING, CONTENT CREATION, KEYWORDS
OPTIMIZATION AND CANDIDATE NURTURING BASED ON
THE PERSONAS.
BUILD A STRONG SOCIAL MEDIA PRESENCE BY
HIGHLIGHTING YOUR ORGANISATION’S VALUES AND
SOCIAL RESPONSIBILITIES AS WELL AS DRIVING TRAFFIC
AND INCREASE BRAND AWARENESS WITH HIGH
CANDIDATE ENGAGEMENT.
DEVELOP A SOURCING PLAN TO INCREASE YOUR
EFFECTIVENESS AND EFFICIENCY.
6. Introduction To The Inbound
Methodology And How It Improves
The Recruitment Process
A CLOSER LOOK INTO THE CANDIDATE
JOURNEY FOLLOWING THE RECRUITMENT
MARKETING FUNNEL.
PROCESS OPTIMIZATION AND INNOVATIVE
CANDIDATE EXPERIENCE USING DIGITAL AND
AUTOMATION TOOLS.
LEAD GENERATION, CONVERSION,
SEGMENTATION, AND WORKFLOWS.
7. Talent Community
TALENT POOL DEVELOPMENT, LONG-TERM
NURTURING, AND ENGAGEMENT STRATEGIES.
SEGMENTATION AND RE-ENGAGING
CAMPAIGNS.
IDENTIFYING THE AMBASSADORS WITHIN
YOUR TALENT COMMUNITY.
8. Practice
DURING THE WORKSHOP, ALL THE
PARTICIPANTS WILL BE WORKING
ON PLANNING THEIR INBOUND
RECRUITMENT MARKETING
STRATEGY. FROM THE COMPANY
CULTURE ASSESSMENT TO THE
DEVELOPMENT OF CANDIDATE
PERSONAS, TILL THE TYPE OF
CONTENT AND MESSAGE TO USE IN
ORDER TO BUILD A LONG-TERM
RELATIONSHIP WITH PASSIVE
CANDIDATES.
9. In digest you will find:
articles on new trends in Human Resources management in Ukraine and
abroad;
news of the labor market and activities of companies;
announcements of various professional Internet publications and print
media;
information about exhibitions;
novelties of printed and electronic products on Human Resources
management.
ORGANIZER -
HR OUTLOOK – IS A NON-PROFIT ELECTRONIC ISSUE, WHICH IS PUBLISHED
WITH SUPPORT OF DOPOMOGA UKRAINE AND ZEST OUTSOURCING.
HR OUTLOOK