1. LEWIS LUSTMAN
617 Via Golondrina
San Clemente, California, 92673
(949) 813-6060
slogans7@gmail.com
WORK EXPERIENCE
ZYXEL, ANAHEIM, CA
Director of Marketing, October 2007 - September 2014
Led six-person department in rebranding American division of 20 year-old Taiwanese communications firm by
creating all-new marketing materials that aligned company with needs of American customers.
 Redesigned and rewrote all website content, trade show materials, data sheets, brochures,
newsletters, flyers, electronic and print ads, and press releases, helping increase sales year over year.
 Inaugurated highly-integrated and interactive social media strategy, initiating highly-visible
corporate presence on all leading social media platforms.
 Led launch of 50 new products per year, coordinating all marketing media to gain multiple Editor's
Choice Awards and constant top-tier media exposure.
 Launched “Day of Giving,” an annual charitable program to support non-profit organizations.
MOBILE EDGE, ANAHEIM, CA
Director of Marketing, October 2005 - June 2007
Directed Marketing Department for computer bag manufacturer, responsible for driving entrepreneurial
B2C marketing initiatives.
 Led website redesign, ad placement, OEM relationships, collateral content, and event participation.
 Initiated aggressive online marketing campaigns including SEO and SEM initiatives, e-mail blast
campaigns, blog and community website participation, and reciprocal linking with other sites that
improved on-line traffic by 85% and increased online sales by 35%.
 Increased direct marketing audience twenty-fold, improving online sales by 40%.
 Created monthly online promotions that attracted 50% increase in opt-in database.
IOGEAR, FOOTHILL RANCH, CA
Marketing Manager, October 2002 - September 2005
Managed six-person team in development of multinational B2B and B2C marketing campaigns
comprising advertising, PR, direct marketing, trade show, website redesign programs.
 Contributed to increased sales of 80% through innovative multi-tiered marketing campaigns.
 Led successful multi-tier branding campaign of new product line for vertical markets.
 Managed highly-coordinated launch of 30 products per year, incorporating cross-functional team.
training, PR strategy design, integrated Marcom plan, and retail packaging design.
EDUCATION
UCLA, LOS ANGELES, CA
Bachelor of Arts, English
ADDITIONAL SKILLS
 Former writer for Los Angeles Magazine, the Los Angeles Times, and numerous other publications.
 Motivational team leader who thrives on coaching and mentoring co-workers.
 Passionate about working with non-profit organizations to benefit those in need.
 Hands-on leader; highly proficient with all MS Office programs and Adobe Creative Suite apps.
 Read, write, and speak French.