JSW Steel is India's largest steel producer operating integrated steel plants and manufacturing facilities. Over the years, JSW has focused on cost reduction through technology optimization, scaling operations, and improving efficiency. The company's technology strategy is to selectively adopt technologies from global innovators to optimize costs and processes as a technology follower, while also pursuing some internal innovations. JSW conducts technology audits and focuses on continuous improvements to sustain its leadership position in the competitive Indian steel market.

1. Management of Technology – 2 Project Report SJMSoM, IITBombay Group B3: Prasenjit Debdas 08927855 Ashwin Durga 08927872 Jaskaran Bakshi 08927840 Rishi Jain 08927902 Prashant Gupta 08927841 Company Selected: JSW Steel

6. Technology Strategy Type: Scope Leadership Full Selective Leader Follower

8. JSW Steel’s R&D Spend over the last few years: 2008 2007 2006 2005 2004 Capital Expenditure 13.6 2.45 5.2 1.86 1.13 Recurring Expenditure 0.76 1.27 0.82 1.69 1.27 Total Expenditure 14.36 3.72 6.02 3.55 2.4 Total R&D Expenditure as % 0 0 0 0 0.07

9. Strategic Context and Technology Choice Scope Strategic Focus Broad Narrow Low Cost Differentiation

11. SWOT Analysis

17. Technology Strategy of JSW Steel

18. Technical Capabilities Product Platforms Process Platforms Appropriation Deployment In products Deployment in Value chains Create Change the rules Support Existing Fundamentally of Rivalry Business New business Business Strategy Technology Strategy R E S O U R C E C O M M I T M E N T S Technology Business Linkage

20. Expansions:

27. Technology-Portfolio Matrix

32. Thank You

33. Appendix

40. Internal Scrutiny for technology (strengths)

46. STU scores for Technology Attractiveness and Strength Technology Attractiveness Technology Strength STU No. X-> 2009 O-> 2012 X-> 2009 O->2012 S1 30 33 15 19 S2 31 26 21 23 S3 27 37 27 28 S4 18 20 17 14 S5 27 27 25 21