Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

1. The New Marketing Imperative By Herb Lawrence, Center Director ASU Small Business and Technology Development Center http://www.slideshare.net/hlawrenc/journalism-class http://www.slideshare.net/hlawrenc/journalism-class

2. Why the Imperative? 50% of World Population Under 30 46% of US population under 34 by 2015 45% of Arkansas population under 34 by 2015 3 out of 4 Americans have Internet 107 TRILLION emails sent 2010 Each Day 2 BILLION videos watched on YouTube AVERAGE internet user 186 videos a month

3. Current Statistics 3 out of 4 use Social networks regularly Social media overtaken e-mail as #1 activity on the web 17% of all web usage 200 million blogs 900,000 blog posts daily 34% of opinions about companies, brands and products 93% of social media users believe companies should have presence on social media

4. 25 BILLION Tweets sent 2010 on Twitter 88.8 MILLION .coms registered in 2010 255 MILLION WEBSITES as of Dec 2010 FACEBOOK TO HIT 650 MILLION USERS 1 IN 13 people worldwide ½ check in daily 48% 18-34 year olds check Facebook when they wake up 28% check Facebook on smart phone before getting out of BED!

5. 35+ Age Group is over 30% all Facebook 3 out of 4 Americans on Facebook 48% of Under 30 said they find out about the news through Facebook Twitter has 75.6 MILLION users in US LinkedIn Connects Business Professionals 50.8 MILLION worldwide 22.8 MILLION in US

6. Getting our HEADS Around Internet Marketing

7. The Elephant Cash Register Web Site Outbound Marketing Inbound Marketing Print Advertising Mail Marketing Trade Shows E-Mail Marketing Radio/Cable/ TV Blogs SEO SMO Permission E-Mail Local Search

8. Fundamentals of Effective Marketing Have NOT Changed Market Segmentation Target Markets Information Channels Target Needs/Wants Crafting Compelling Msg Analyzing Results Time Management

9. NEW CONSUMER INTERNET USERS http://www.pewinternet.org/Trend-Data/Whos-Online.aspx

10. Where they Get News/Information

11. Customer Involvement has changed Population of Users Potential Customers NOW Find You (maybe) Target Group(s) Customers now begin search for information on line Includes B2B Review Websites Read Blogs Read Comments Poll Friends on line Conduct LOCAL Search CHANGE: Customers have made critical decisions BEFORE they actually contact you http://www.google.com/

12. Facebook Twitter LinkedIn Slideshare Flickr Photobucket Friendfeed Digg Google Buzz

15. How You Can Learn More Facebook ABCs for Business March 10, 6-9 pm ASU Tech Center in Jonesboro March 15, 1-4 pm & 6-9 pm Batesville Chamber Search Engine Optimization Seminar March 22, 1-4 pm Mountain Home For More Information or to Register: http://ualr.edu/training/jonesboro.asp

16. Connect with Herb Blog: http://www.asbtdc-asu.com Facebook Page http://www.facebook.com/asu.sbtdc Facebook Profile http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc E-mail hlawrenc@astate.edu