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Making Connections Using Social Media

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Leah D. Wyatt
Leah D. Wyatt

Presentation delivered to Morgan Stanley Smith Barney SE Region Innovation Exchange, Thursday, October 6, 2011 by Leah D. Gordon

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Making Connections Using Social Media Leah D. Gordon Strategist Branding the Link Morgan Stanley Smith Barney Southeast Region Innovation Exchange October 6, 2011
Overview Gain a baseline understanding of social media Motivate you to think about networking differently Find resources for learning www.LeahDGordon.com | @simpleelovlee
Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online
Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office
Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008
Question What is social media? www.LeahDGordon.com | @simpleelovlee
Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee
Question What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
Question How are small businesses using social media? www.LeahDGordon.com | @simpleelovlee
Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus
Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau
Small Businesses & Social Media To promote their brand To network and develop new business To build customer loyalty www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com
www.LeahDGordon.com | @simpleelovlee
Question Who is SuzeOrman? www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee
#WealthManagement www.LeahDGordon.com | @simpleelovlee
Social Media & Your Business Promote your brand. Be a thought leader in your community. Connect with professionals that compliment your business. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee
www.LeahDGordon.com | @simpleelovlee

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Making Connections Using Social Media

  • 1. Making Connections Using Social Media Leah D. Gordon Strategist Branding the Link Morgan Stanley Smith Barney Southeast Region Innovation Exchange October 6, 2011
  • 2. Overview Gain a baseline understanding of social media Motivate you to think about networking differently Find resources for learning www.LeahDGordon.com | @simpleelovlee
  • 3. Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online
  • 4. Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office
  • 5. Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008
  • 6. Question What is social media? www.LeahDGordon.com | @simpleelovlee
  • 7. Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee
  • 8. Question What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee
  • 9. www.LeahDGordon.com | @simpleelovlee
  • 10. Question How are small businesses using social media? www.LeahDGordon.com | @simpleelovlee
  • 11. Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus
  • 12. Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau
  • 13. Small Businesses & Social Media To promote their brand To network and develop new business To build customer loyalty www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com
  • 14. www.LeahDGordon.com | @simpleelovlee
  • 15. Question Who is SuzeOrman? www.LeahDGordon.com | @simpleelovlee
  • 16. www.LeahDGordon.com | @simpleelovlee
  • 18. Social Media & Your Business Promote your brand. Be a thought leader in your community. Connect with professionals that compliment your business. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee
  • 19. www.LeahDGordon.com | @simpleelovlee