Social Media 101 Workshop
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Social media has become a dominant form of communication, with 96% of people under 30 using it. As platforms like Facebook and Twitter grow exponentially, it has become imperative for businesses to understand this new communication channel and engage through social media to avoid being ignored. This presentation provided an overview of top social media platforms like Twitter, LinkedIn and Facebook and how to create profiles and engage on each through posting, sharing and interacting in order to generate influence and community.
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基調講演 ：
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The document discusses the rise of social media and its importance for job searching. It notes that social media is now the fastest growing industry in the US and companies are increasingly requiring employees to be proficient. Specific social media platforms like Facebook, Twitter, LinkedIn are outlined and their usefulness for professional networking and learning about potential employers is highlighted. Rules for using social media professionally and statistics about the growth and usage of major platforms are provided. The key message is that social media is not just a fad and is important to embrace for one's career and job search.
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George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
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Social media is redefining the world of marketing and public relations. It is no longer a question of whether or not we engage, but rather how we do so. The way in which companies interact with employees, customers, and other businesses via social media networks is more important. In
this real time environment the challenge is to engage in a way that encourages participation. Join us for an encompassing look at how social media can work in your business environment.
MSPRA 2009
This document summarizes how mass media and social media have changed between 1999 and 2009. It discusses the rise of technologies like Blackberries, smartphones, search engines and social networking sites. It provides statistics on sites like Facebook, Twitter and LinkedIn. The document then gives guidance on how organizations can utilize social media for purposes like marketing, media relations, fundraising and internal communications. It includes a glossary of common social media terms and tips for getting started on Twitter.
Top Trends In Social Media
This document discusses top trends in social media marketing based on a presentation given in October 2011. It notes that Generation Y now outnumbers Baby Boomers and nearly all have joined social networks. It also reviews statistics on time spent on social platforms and growth of major sites. The presentation covers how marketing is shifting from traditional interruptive mass media to immersive engagement using micro-targeted social media strategies. It provides examples of how companies are using social media for branding, ecommerce, research, customer retention and lead generation. It also addresses special considerations for B2B social media use.
MDorschSocialMediaFallForum2011.pdf
Social media has grown tremendously in recent years, with sites like Facebook and YouTube now dominating people's online activities and time spent, while others like MySpace and Yahoo have declined. The document outlines both the pros and cons of major social media platforms for individuals and organizations to consider, as well as best practices for creating an effective social media strategy and presence.
Social Media 101
An overview of social media - the history of the Web, social media tools of the day, tips and tools for publishing online.
The Social Media Habits of the Fortune 500
The document summarizes a study on the social media habits of Fortune 500 companies. Some of the key findings include:
1) Most Fortune 500 companies are present on major social media channels like Facebook, YouTube and Twitter but engagement levels are generally low.
2) Facebook fan pages drive the largest social audiences but many channels have been inactive for over 6 months.
3) Fortune 500 companies need to improve their social media strategies by more actively engaging customers, integrating social media across their online and offline presences, and responding directly to customer feedback and questions.
What Every Hospital Communicator Should Say – In 140 Characters or Less
Twitter can help connect you with your staff, patients and community. During this presentation, you'll learn the best ways to create an engaging feed.
Featuring Holly Martin (media specialist) and Ryan Hildebrand (web specialist) for RMH Healthcare in Harrisonburg, Va.
This course is aimed at communicators who want to learn how to establish a Twitter voice, set goals and learn how to tie other social media accounts into the feed.
Social media metrics
This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establishing a measurement process. Key points include how social media usage has surpassed traditional media in some cases, examples of effective social media campaigns, and a five-step model for social media measurement.
Social media metrics
This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establish goals and metrics for social media measurement.
Social media presentation
Social media is influencing conversations whether companies participate or not. 80% of Twitter usage occurs outside of the platform and YouTube is the second largest search engine. Most consumers trust peer recommendations found through user-generated content online. While conversations themselves don't immediately provide value, companies can learn from social media by listening, observing, and measuring engagement and relationships to demonstrate return on investment. Social media is important for both B2B and B2C companies, with more B2B companies maintaining profiles, hosting blogs, monitoring brands, and engaging in discussions on social media compared to B2C companies.
Becoming a Social CEO Playbook
The document summarizes findings from research on Fortune 500 CEOs' use of major social media networks in 2014. Some key findings include:
- 68% of Fortune 500 CEOs had no social media presence at all, though adoption increased slightly from 2013.
- Of CEOs with social profiles, over two-thirds only used one platform, most commonly LinkedIn.
- Twitter saw the biggest growth in CEOs, reaching 42 users, though engagement levels were generally low.
- More CEOs were on Instagram than Google+.
- Younger CEOs tended to use more networks than their older counterparts.
Do Facebook & Twitter work for Branding?
The document discusses the growing importance of social media and how people are using the internet as an essential tool for finding information. It notes that 94% of internet users search for information online and 70% of people in Spain believe what they read online. It then provides statistics on social media usage, especially Facebook, showing how popular and widely used it has become globally as a communication and engagement platform. It outlines the benefits brands can see from having a presence on Facebook and other social media sites, such as improved communication, engagement, awareness, and business results.
B2B Social Media
Presentation to the Exhibit Design & Production (EDPA) Southeast Chapter in Atlanta, GA - May 3, 2011
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
Social media and PR
The document discusses various types of social media and how they can be used for public relations purposes. It provides statistics on how social media has changed PR and notes that Facebook has over 799 million users between the US and EU. Twitter is described as facilitating quick communication and accessibility to brands. The document then gives tips on how to use Twitter for PR like developing relationships with reporters and bloggers. It also outlines different types of tweets and best practices for using LinkedIn and measuring social media effectiveness.
Stacy Mowery
This document provides an overview of a presentation on social media and its use in healthcare. It begins with definitions of social media and examples of popular social media platforms. It then discusses how social media is changing communication and its growing use in healthcare, including examples of hospitals that actively use social media. The document outlines some of the key capabilities of social media platforms like Yammer, Twitter, and blogs. It also reviews Banner Health's current use of social media and its policies regarding social media use. Finally, it discusses why healthcare organizations are using social media and how Banner employees can utilize social media.
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Social Media 101 Workshop
- 1. CSIA: Why Should I Use Social Media Presented by: John Meyer: Pure Brand Ida Lau: VeriPoint LLC UB Ciminieri: Business Controls, Inc.
- 2. Social Media Shift Just a few facts: 96% of under 30 are on it and the fastest growing segment on Facebook is 55 - 65 Facebook reached 200M in less than a year & by population, it would rank it #3 if it were a country Ashton Kutcher & Britney Spears Twitter followers: 12.7M 80% of companies use social media for hiring Global 100 stats: 54% have FB fan pages 50% have YouTube channels
- 4. Engaging 24/7/365 – online& mobile
- 5. Word of Mouth that persists
- 7. Generating InfluenceCommunity Blurring “personal” and “business”
- 8. Hands on
- 9. Twitter 101 Complete the profile Post regularly including links: URL’s (shortened) @Mention #hashtag Lists RT Follow others (up to a point)
- 10. Linked In Profile Recommendations Groups Link Twitter
- 11. Facebook Personal Page Fan Page Comment Share Posts: Status, photos, etc. Feeds Groups
- 12. Notables in the Social Media Ecosystem Great resource for all things Social Media @Mashable
- 13. Social Media Management Tools T h Posterous Analysis Jive Software Radian6 Pure Listening (not to be confused with Easy Listening)
- 14. Putting it All Together Social Media Strategy CSIA /ITR Media Awareness Campaigns Drive Traffic to CSIA Organized Team Channels Twitter Facebook / Fan Page LinkedIn / Groups Active Bloggers Meetups / User Groups Calendars: News, Chamber of Commerce…
- 15. Thank You! Q&A Explore & Enjoy!