The document discusses social media and its uses. It provides definitions of social media, noting that social media is interactive, collaborative, user-oriented and constantly evolving. It also lists common social media platforms like social networking, blogging, and microblogging. The document discusses challenges of social media like monitoring content and privacy issues. It provides statistics on social media usage and potential uses for personal, political and business purposes.

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name:
Name of first member:Anjali Singh
College Name:IMT Ghaziabad
Name of second member:Sonali Sharma
College Name:IMT Ghaziabad

2. A group of Internet based applications where people
interact, create and exchange information in virtual
communities
www.simplify360.com

3. Online
ratings
Social Media
Social
knowledge
Multimedia
Blogging
Social
Networking
Micro
blogging
Social Media Platforms

4. Social Media is
o Interactive
o Collaborative
o User Oriented
o Constantly Evolving
o Conversational
o Online
o Accessible and Scalable
o User Generated
Social Media is NOT
o A marketing Strategy
o A Megaphone
o All about you
o For Spamming
o A platform for
vulgarity/rudeness
Challenges
Monitoring quality of content
Privacy issues
Controlling information reach
Authenticity of data
Usability and originality of records
Data Piracy and duplication
Pornography

5. Justice using Social Media
Tweeting the Revolution
-Starting the revolution through
micro blogging
Youtube in Action- Spreading the
cause through videos in action
Facebooking Direct Action-
Creating the event for social cause
and joining the cause

6. Facts
• Two-thirds of the global internet visit social networks
• It is growing faster than internet rate
• Helps in consumer decision making
• Content is the new story on the Net
• Smartphone is the greatest transportation of social media
• Every sec 6 videos are uploaded in YouTube
• Twitter is capitalizing through Facebook
• One way marketing is for your parents, Campaigns are out , Conversations in
• Social Media is FREE

7. Creativity with Social Media
Social Networking
Connection with customers
Business interaction
Greater communication
Valuable feedback
Business leader – Linked in
Files sharing through cloud
Blogging
Experience sharing
Content Marketing
Inter organization blogging
Twitter trending
Updating latest news
Multimedia
Sharing
Opinions and views
Last fm. Entertaining

8. 600 New
Videos
In 60
Seconds
Social Media- Usage Statistics
150+ Blog
Posts
695+
Status
Updates
100+ new
Linked In
Accounts
20000+
Posts on
Tumblr
98000+
Tweets
Average Time people
spend on Social
Networking Sites Per
Month
The potential for personal, political and
business use is huge owing to it’s wide
spread acceptance, availability and
applications

9. Social Media- Uses
• Marketing research, marketing and Branding
• Build Stronger relationships with customers
• Reach new audiences and establish professional network
• Quick response for large audience in case of crisis
• Discover, read and share news, content and media
• Felicitate connections and collaboration for business and
learning
• Ensures that decision making is social
• Provide Rating and Feedback
• Entertainment, gaming, location services and social
commerce
• Publishing, content dissemination and distribution
One in six
students is
enrolled in
an online
curriculum
One out of
eight
couples
married in
the U.S
Social
media
sales are
up 357% in
2013 as
compared
to 2012

10. How do you tell your story?