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Marketing Your Small Business

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Nicole Newman
Nicole Newman

The document provides an overview of marketing strategies for small businesses, focusing on social media and attraction marketing. It discusses traditional push marketing techniques versus relationship-based pull techniques using social media. Specific low-cost marketing options are outlined, including social media platforms like Facebook and LinkedIn. The importance of branding and developing expertise is also emphasized. Upcoming local events related to entrepreneurship and social media marketing are listed.

BusinessTechnology
1 of 16
Marketing Your Small Business Nicole Newman October 12, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Marketing Techniques ,[object Object],[object Object],[object Object],[object Object]
Cost Effective Marketing Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Attraction Marketing? ,[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
Social Media Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ads Work! ,[object Object],[object Object],[object Object],[object Object]
How does Linkedin work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Facebook for branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newman Networks Upcoming Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.facebook.com/newmannetworks http://www.newman-network.com http://www.linkedin.com/in/nicolenewman

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Marketing Your Small Business

Editor's Notes

  1. Push - Traditional - Build awareness to tell the target market about your product. Distribution model (Television ads, radio ads, newspaper ads, billboards) i.e   Pull - Social Media - Use word of mouth (networking) to allow your target market find your product/service by utilizing attraction marketing techniques. Distribution model (facebook, twitter, linkedin, plaxo, myspace, flikr, blogtalkradio) i.e
  2. Push - Traditional - Build awareness to tell the target market about your product. Distribution model (Television ads, radio ads, newspaper ads, billboards) i.e   Pull - Social Media - Use word of mouth (networking) to allow your target market find your product/service by utilizing attraction marketing techniques. Distribution model (facebook, twitter, linkedin, plaxo, myspace, flikr, blogtalkradio) i.e
  3. Marketing defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.     Become the hunted - as an expert for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 
  4. to attract John's network to the brand. Sue who is in John's network; likes John therefore she likes the ad... Nick who likes Sue; likes the ad also because Sue likes it (and on and on...)