Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
Off page SEO refers to techniques used to improve a website's search engine ranking through external factors rather than on-site optimizations. Some key off page SEO techniques discussed in the document include blog posting, link building through forums, article directories and social media, submitting RSS feeds, optimizing pages for social media platforms like Facebook and Twitter, link wheels, creating slideshow presentations, and submitting videos. Social media optimization and link building are important forms of off page SEO that can help increase a site's authority and visibility.
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
This document provides instructions for setting up a Facebook fan gate to build an email list and promote offers. It describes how to create a Facebook fan page, customize it with images and descriptions, and set up an iFrame application with a "before and after" design. Visitors see an intro before liking the page and an offer after, such as a video or discount code. The goal is to get more page likes and capture email subscribers. Tips include adding a like box and interactive apps to engage fans.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
Off page SEO refers to techniques used to improve a website's search engine ranking through external factors rather than on-site optimizations. Some key off page SEO techniques discussed in the document include blog posting, link building through forums, article directories and social media, submitting RSS feeds, optimizing pages for social media platforms like Facebook and Twitter, link wheels, creating slideshow presentations, and submitting videos. Social media optimization and link building are important forms of off page SEO that can help increase a site's authority and visibility.
What are Backlinks, why should you create & Where you can createBulbul Sharma
what are the backlinks, why should you create backlinks, where can you create backlinks for free and a list of do follow blogs, articles, bookmarking, social portals and social networking sites.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
This document provides instructions for setting up a Facebook fan gate to build an email list and promote offers. It describes how to create a Facebook fan page, customize it with images and descriptions, and set up an iFrame application with a "before and after" design. Visitors see an intro before liking the page and an offer after, such as a video or discount code. The goal is to get more page likes and capture email subscribers. Tips include adding a like box and interactive apps to engage fans.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
The document discusses how to create and use a blog on Blogger.com as a marketing tool for real estate agents. It provides steps to set up a free blog on Blogger, including choosing a name and template. It also gives ideas for blog content such as showcasing properties, hosting Q&As, and generating real estate leads. Blogs allow agents to actively engage with clients online without needing coding skills.
Real estate-social-networking-blogging-web-tutorial.pdfJennifer Pricci
The document provides information about marketing yourself using social networking and web 2.0 strategies during an economic downturn. It discusses embracing web 2.0 tools like blogs, social networks, and forums to build connections and relationships. Specific sections cover using blogs, popular social networks, forums, and other tutorials. Real estate agents are encouraged to use these tools to promote their services, build community, and boost search engine rankings through links and engagement.
This document provides instructions on how to set up and use a Facebook business page. It explains the differences between a personal profile and business page, how to share information through posts, how people can interact through likes and comments, and how to embed social plugins like the Facebook like button on external websites. The goal is to help businesses promote themselves and engage customers through their Facebook business page.
[ http://tier10lab.com/2012/11/27/new-instagram-web-profiles/ ] To say Instagram has had a busy year is an understatement. From being awarded Apple's App of the Year, reporting over one million downloads on the Android Market on opening day and the blockbuster acquisition by Facebook, the team at Instagram is always making headlines. Instagram made waves again by launching Web Profiles.
Want to know what Pinterest is all about?
Wondering how you as a small business can use Pinterest and gain followers?
You will be taken, step by step how to create a business account on Pinterest.
Next : How to connect Pinterest to your facebook account.
Lastly: I will show you how you can gain more followers on pinterest.
I hope you enjoy these slides.
The document provides a list of over 30 Facebook apps that businesses can use to promote themselves, share content, network, collaborate, sell products, run contests, and integrate location-based features. It notes that Facebook will no longer allow custom tabs starting in November 2010. The author marks several apps with an asterisk that they personally use and recommends the list as a starting point for businesses to integrate Facebook apps into their pages.
Safer Internet Day 2014: social media, best practices and privacy settings.pptxE-Achieve Ltd
A presentation for the Safer Internet Day 2014 on three main topics: how to use Facebook and Twitter for job search; the Dos and Don’ts of social media to benefit careers opportunities; and how to set up private settings on Facebook for sensible data protection.
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
Social bookmarking allows users to bookmark and tag web pages and share them with others on social bookmarking sites. This helps users find information quickly through targeted searches of bookmarks on similar topics. Social bookmarking provides benefits for search engine optimization through backlinks to bookmarked pages. It also drives traffic through social bookmarking site searches and getting featured on homepage listings with many votes or bookmarks. The most important part of social bookmarking is choosing relevant tags for content.
This document provides a guide to social media marketing. It discusses setting up and optimizing profiles on major social media platforms like Facebook, Twitter, and Google+ to promote brands and drive traffic to websites. Specific tips for Facebook marketing include creating a Facebook page for brands, optimizing the page for search engine optimization, and integrating Facebook sharing options on blogs. The guide also provides tools and best practices for social media marketing on each platform.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
The document outlines how to utilize Facebook, Twitter, and LinkedIn for job seeking purposes, including customizing profiles, making connections, adding and engaging with relevant content, and finding job opportunities through searching and following hashtags, companies, and other professionals in one's industry. The goals of the workshop are to explore these three social networks and see examples of optimizing profiles, connections, content, and engagement for job searching.
This document provides information and resources for Coldwell Banker agents regarding social media marketing. It lists Coldwell Banker's corporate social media pages and platforms. It then discusses goals around assisting agents by providing social media resources and tips to help them market properties and leverage trends. Specific tactics mentioned include providing agent training, sharing listings across social media pages, and growing follower audiences.
This document summarizes a presentation on social media best practices. A panel of four social media experts will discuss 7 things to always do on social media, 5 things to never do, and 6 ways to customize social media profiles and content to generate sales. The panelists will provide tips on practicing good social behavior, listening to audiences, engaging in conversations not just posts, measuring analytics, and more. They will also advise against over-promoting, being lazy with content, acting desperate, being selfish, and posting anything that doesn't feel right. The document provides detailed explanations and resources for each topic.
Affiliate Summit East 2012 - Not Just Another Session on Social MediaAffiliate Window
This document provides tips and strategies for using social media effectively. It outlines 7 things to always do on social media, including practicing good social behavior, listening and learning, and measuring and analyzing results. It also lists 5 things to never do, such as over-promoting, being lazy, or acting desperate. Finally, it discusses 6 ways to customize social media use for each platform to generate sales, including targeting the right audiences, using apps, customizing profiles, making content easy to share, setting yourself apart from others, and thinking outside the box. The document provides many specific examples and resources for each strategy.
Internet marketing recommendation assignmentRahul Sharma
This document provides an internet marketing recommendation for a blog about Indian festivals. It includes an overview of the blog topics, social media presence, and analytics. The key recommendations are to improve SEO by optimizing content for keywords; leverage social media like Facebook, Twitter, and YouTube to drive traffic; and explore paid advertising options like PPC, display ads, and email marketing to reach more users. The goal is to build a global audience and make the blog a viable resource for information about Indian culture and festivals.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
This document provides an introduction and overview of Facebook and how businesses can utilize Facebook for marketing purposes. It discusses what Facebook is, important Facebook statistics, the importance of Facebook for businesses, different things businesses can do on Facebook like creating a Facebook page and getting "likes", and how to integrate Facebook into websites and apps using plugins and the Facebook SDK. It also provides tutorials on creating a Facebook app and using various Facebook plugins.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
Topics covered on preparing pages for new facebook timelines with small business owners in Batesville, Arkansas at the Batesville Area chamber of Commerce presented by Herb Lawrence, Center Director ASU Small Business and Technology Development Center
The document discusses how to create and use a blog on Blogger.com as a marketing tool for real estate agents. It provides steps to set up a free blog on Blogger, including choosing a name and template. It also gives ideas for blog content such as showcasing properties, hosting Q&As, and generating real estate leads. Blogs allow agents to actively engage with clients online without needing coding skills.
Real estate-social-networking-blogging-web-tutorial.pdfJennifer Pricci
The document provides information about marketing yourself using social networking and web 2.0 strategies during an economic downturn. It discusses embracing web 2.0 tools like blogs, social networks, and forums to build connections and relationships. Specific sections cover using blogs, popular social networks, forums, and other tutorials. Real estate agents are encouraged to use these tools to promote their services, build community, and boost search engine rankings through links and engagement.
This document provides instructions on how to set up and use a Facebook business page. It explains the differences between a personal profile and business page, how to share information through posts, how people can interact through likes and comments, and how to embed social plugins like the Facebook like button on external websites. The goal is to help businesses promote themselves and engage customers through their Facebook business page.
[ http://tier10lab.com/2012/11/27/new-instagram-web-profiles/ ] To say Instagram has had a busy year is an understatement. From being awarded Apple's App of the Year, reporting over one million downloads on the Android Market on opening day and the blockbuster acquisition by Facebook, the team at Instagram is always making headlines. Instagram made waves again by launching Web Profiles.
Want to know what Pinterest is all about?
Wondering how you as a small business can use Pinterest and gain followers?
You will be taken, step by step how to create a business account on Pinterest.
Next : How to connect Pinterest to your facebook account.
Lastly: I will show you how you can gain more followers on pinterest.
I hope you enjoy these slides.
The document provides a list of over 30 Facebook apps that businesses can use to promote themselves, share content, network, collaborate, sell products, run contests, and integrate location-based features. It notes that Facebook will no longer allow custom tabs starting in November 2010. The author marks several apps with an asterisk that they personally use and recommends the list as a starting point for businesses to integrate Facebook apps into their pages.
Safer Internet Day 2014: social media, best practices and privacy settings.pptxE-Achieve Ltd
A presentation for the Safer Internet Day 2014 on three main topics: how to use Facebook and Twitter for job search; the Dos and Don’ts of social media to benefit careers opportunities; and how to set up private settings on Facebook for sensible data protection.
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
Social bookmarking allows users to bookmark and tag web pages and share them with others on social bookmarking sites. This helps users find information quickly through targeted searches of bookmarks on similar topics. Social bookmarking provides benefits for search engine optimization through backlinks to bookmarked pages. It also drives traffic through social bookmarking site searches and getting featured on homepage listings with many votes or bookmarks. The most important part of social bookmarking is choosing relevant tags for content.
This document provides a guide to social media marketing. It discusses setting up and optimizing profiles on major social media platforms like Facebook, Twitter, and Google+ to promote brands and drive traffic to websites. Specific tips for Facebook marketing include creating a Facebook page for brands, optimizing the page for search engine optimization, and integrating Facebook sharing options on blogs. The guide also provides tools and best practices for social media marketing on each platform.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
The document outlines how to utilize Facebook, Twitter, and LinkedIn for job seeking purposes, including customizing profiles, making connections, adding and engaging with relevant content, and finding job opportunities through searching and following hashtags, companies, and other professionals in one's industry. The goals of the workshop are to explore these three social networks and see examples of optimizing profiles, connections, content, and engagement for job searching.
This document provides information and resources for Coldwell Banker agents regarding social media marketing. It lists Coldwell Banker's corporate social media pages and platforms. It then discusses goals around assisting agents by providing social media resources and tips to help them market properties and leverage trends. Specific tactics mentioned include providing agent training, sharing listings across social media pages, and growing follower audiences.
This document summarizes a presentation on social media best practices. A panel of four social media experts will discuss 7 things to always do on social media, 5 things to never do, and 6 ways to customize social media profiles and content to generate sales. The panelists will provide tips on practicing good social behavior, listening to audiences, engaging in conversations not just posts, measuring analytics, and more. They will also advise against over-promoting, being lazy with content, acting desperate, being selfish, and posting anything that doesn't feel right. The document provides detailed explanations and resources for each topic.
Affiliate Summit East 2012 - Not Just Another Session on Social MediaAffiliate Window
This document provides tips and strategies for using social media effectively. It outlines 7 things to always do on social media, including practicing good social behavior, listening and learning, and measuring and analyzing results. It also lists 5 things to never do, such as over-promoting, being lazy, or acting desperate. Finally, it discusses 6 ways to customize social media use for each platform to generate sales, including targeting the right audiences, using apps, customizing profiles, making content easy to share, setting yourself apart from others, and thinking outside the box. The document provides many specific examples and resources for each strategy.
Internet marketing recommendation assignmentRahul Sharma
This document provides an internet marketing recommendation for a blog about Indian festivals. It includes an overview of the blog topics, social media presence, and analytics. The key recommendations are to improve SEO by optimizing content for keywords; leverage social media like Facebook, Twitter, and YouTube to drive traffic; and explore paid advertising options like PPC, display ads, and email marketing to reach more users. The goal is to build a global audience and make the blog a viable resource for information about Indian culture and festivals.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
This document provides an introduction and overview of Facebook and how businesses can utilize Facebook for marketing purposes. It discusses what Facebook is, important Facebook statistics, the importance of Facebook for businesses, different things businesses can do on Facebook like creating a Facebook page and getting "likes", and how to integrate Facebook into websites and apps using plugins and the Facebook SDK. It also provides tutorials on creating a Facebook app and using various Facebook plugins.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
Topics covered on preparing pages for new facebook timelines with small business owners in Batesville, Arkansas at the Batesville Area chamber of Commerce presented by Herb Lawrence, Center Director ASU Small Business and Technology Development Center
Powerpoint used in our Advanced Facebook marketing workshop offered by the ASU Small Business and Technology Development Center to area businesses Thursday, September 27th at the ASU Delta Center. Topics included leveraging Timeline features, Time management, Tools for creating content and scheduling
This document provides an overview of social media marketing strategies for Facebook pages. It discusses how to set up a Facebook page, the different types of posts that can be used, and tips for engaging fans and promoting the page. Key recommendations include keeping posts short, using images and videos to increase sharing, asking questions to generate interactions, targeting specific audiences with ads, and linking the Facebook page with a company's website for bidirectional traffic. The overall goal is to use a Facebook page as a tool for communicating directly with customers and building relationships.
The document discusses how to make a website social using Facebook social plugins. It describes various Facebook social plugins like the login button, registration button, like button, and comments that can be easily integrated into a website with one or two lines of code. Integrating these plugins allows users to login, register, like content, and comment using their Facebook profiles. This increases user engagement and grows the social features of the site. [/SUMMARY]
This document outlines steps for establishing an effective social media marketing strategy. It recommends:
1) Establishing a website and blog to provide useful information and distinguish your brand from sales sites.
2) Creating profiles on Facebook, Twitter, and LinkedIn and ensuring they are fully completed and consistent.
3) Automating RSS feeds from your blog to these networks to increase exposure.
4) Setting up a Facebook page for maximum exposure and opt-in opportunities.
5) Customizing Twitter and LinkedIn profiles to stand out.
6) Fully completing your LinkedIn profile and joining industry groups.
7) Engaging followers by hosting competitions, tweeting regularly, and participating in LinkedIn discussions
The document provides tips for vamping up a Facebook business page, including using a profile picture and cover image to visually represent the company, filling out the about section with key details, customizing the page URL with a vanity URL, adding up to 12 custom apps, importing feeds from other social channels, learning post settings and tips, using promoted posts and ads to boost content reach, incorporating hashtags, accessing insights on followers and referrals, and reviewing a GoPro Facebook success story. Resources for further information on optimizing the Facebook presence are also included.
This document provides an overview and logistics for an influencer marketing campaign promoting a product or service using the hashtag #Hashtag. Influencers are asked to attend an event on June 1st and engage their audience on social media platforms including blogs, Facebook, Twitter and Instagram. Requirements include making a certain number of social media posts per day mentioning the brand and hashtag. Sample social media messages are provided to encourage discussion around solving problems with the promoted product or service. A list of other participating influencers is also included for collaboration.
The document discusses using social media for brands and provides tips on various social media platforms. It recommends using RSS feeds to automatically publish content updates across different sites. It then provides guidance on setting up and optimizing pages/profiles on key platforms like Facebook, Twitter, YouTube, and Foursquare to engage customers and drive traffic. Mobile internet usage is growing rapidly as well.
The ups store facebook training workshop on march 10 2013 slide deckBright Spark Media
The document summarizes a training agenda for The UPS Stores of BC Interior's Facebook Pages training. The agenda includes an overview of Facebook fan pages, privacy settings, linking personal profiles to fan pages, house rules, scheduling posts, reviewing current Facebook efforts, and discussing Facebook contests and local search (Places). It provides guidance on key settings for personal profiles and fan pages and tips for using features like scheduling posts, house rules, and contests within Facebook's policies.
This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
Social Catcher is a technology that analyzes users' social media activities to identify purchasing interests and increase the likelihood they will make online purchases. It was selected as one of the top 10 most promising startups in Russia and Ukraine in 2010. The founders are seeking investors to help further develop products like a Facebook gift recommender and e-commerce site integrations, with the goal of being acquired by major social networks or retailers. If successful, Social Catcher could capture 5% of the $200 billion global e-commerce market.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Rand Fishkin discusses how search engines are increasingly integrating social signals and connections. As search providers like Google and Bing incorporate social data from networks like Facebook and Twitter, it provides opportunities for marketers to expand their social reach and potentially boost search rankings. Fishkin provides examples of tools and tactics marketers can use to integrate social sharing and gain insights that may lead to increased search traffic.
This presentation is a distillation of practical tactics that have been used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and Votridea. FaceBook is the world's largest social network, with over 600 million members. Key examples are in Ruby, JavaScript and straight HTML.
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This document provides an overview of social media marketing and how to develop an effective social media plan. It discusses listening to conversations on social media to understand customers and competitors, creating targeted customer profiles, setting specific goals for social media use, joining conversations by creating and sharing valuable content, and measuring return on investment both qualitatively and quantitatively. The document also provides recommendations for tools to support various aspects of social media marketing like monitoring, content creation, content curation, time saving, and analytics.
Sharing the latest U.S. Small Business Administration's Arkansas Resource Guide, 2013-2014 by the Arkansas State University Small Business and Technology Development Center. This is a great resource for any Arkansas small businesses or entrepreneurs to make them more successful and to find resources available to help them grow.
Arkansas State University Small Business and Technology Development Center flyer for Affordable Care Act for Small Business free workshops to be offered in Jonesboro, AR on November 21st.
The Arkansas Small Business and Technology Development Center, partnering with the Arkansas Health Connector is offering free 2 hour training seminars across the state on the Affordable Care Act for Small Businesses.
As a small business owner, learn what you need to know to successfully Navigate the Affordable Care Act at any of these free, 2 hour workshops. The seminars are free but must re-register. Additional information and registration process in the flyer
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
This document advertises and provides information about upcoming seminars hosted by the Arkansas Small Business and Technology Development Center (ASBTDC) on navigating the Affordable Care Act. It lists three seminars to be held in November and December 2013 in Jonesboro and Batesville, Arkansas. The seminars are free but registration is required. It provides contact information for registering by phone or online and notes the locations and times. Policies on registration, fees, refunds, ADA accommodations, and inclement weather are also outlined.
Opportunity for Independence County Arkansas small businesses to take their companies to the next level of growth and profitability. A 6 night business series hosted by the Arkansas State University Small Business and Technology Development Center, co-sponsored by the Batesville Area Chamber of Commerce, Independence County Economic Development office, Citizens Bank, First Community Bank, Liberty Bank of Arkansas and the Merchant & Planters Bank.
Each night the class covers specific topics including market research, marketing (on and off line), cash flow budgeting and planning, financing options for growth, creating a winning management team and more.
Details on the flyer. Starts Tuesday, October 15th for six consecutive Tuesday evenings (6-9 pm) on the University of Arkansas Community College in Batesville campus.
Updated flyer of small business workshops to be offered in October 2013 for Northeast and North-Central Arkansas from the Arkansas State University Small Business and Technology Development Center.
Flyer prepared by the Arkansas State University Small Business and Technology Development Center to notify area small businesses and entrepreneurs about an upcoming workshop: Small Business Financing Options to be held Thursday, October 24th 1-4 pm at the ASU Delta Center for Economic Development 319 University Loop West on the ASU campus in Jonesboro, AR 72401
Topics will cover :
• Sources of Capital,
• Developing a Funding Request,
• Government Funding Assistance Programs for small businesses,
• Local funding sources, the truth about GRANTS and
• much more.
Additional information and registration at http://tinyurl.com/SmallbizloansJboro.
Powerpoint used by Herb Lawrence Arkansas State University Small Business and Technology Development Center in presentation to the Arkansas Pest Management Association's annual meeting in Little Rock. Lawrence discussed basics of online marketing tools for small businesses, specifically for use by small Pest Management companies
Flyer for Business Boot Camp to be offered in Batesville, Arkansas beginning Tuesday, October 15th from the Arkansas State University Small Business and Technology Development Center. The "Next Level" course is a 6 night program to help existing businesses grow their companies through expert speakers, small group discussions and training from small business consultants. Topics include Marketing, operations, financing, cash flow & budgeting and more. The program will run 6 Tuesday evenings at the University Of Arkansas Community College in Batesville beginning Tuesday, October 15th. Co-sponsors of the event includes the Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., UACCB, Citizens Bank, First Community Bank, Liberty Bank of Arkansas and Merchant and Planters Bank.
Flyer by the Arkansas State University Small Business and Technology Development Center for an Advanced Facebook Marketing workshop to be held in Mountain Home, AR On Tuesday, September 24th at the Baxter County Library. Registration and additional information on the flyer. The seminar is co-sponsored by the Mountain Home Area Chamber of Commerce, Norfork Lake Chamber of Commerce, Baxter County Regional Library, Arkansas State University-Mountain Home, First Community Bank, First National Banking Company and Liberty Bank of Arkansas
Powerpoint presentation in Mountain Home, Ar for Baxter County area small businesses to learn how to claim and optimize search for their local businesses. Conducted by the Arkansas State University Small Business and Technology Development Center sponsored by the Mountain Home Area Chamber of Commerce and Baxter County Library.
The class discussion included what is local search and why it matters, how to optimize local businesses for local search, discussions on citations and reviews
The document provides guidance on obtaining a business loan. It discusses preparing a complete business plan that addresses the business concept, ownership, management, market, location, suppliers, competition, and financial projections. The presentation to the loan officer should introduce the request, state the purpose and repayment terms, and have the business and financial statements ready to answer questions. The loan officer will consider the Five C's of Credit - character, capacity, collateral, capital, and condition - in their evaluation. Borrowers are advised to communicate regularly with the loan officer after closing and pay on time.
This document provides an overview of various business financing options, including private investment, grants, conventional financing, and government-backed programs like SBA loans. It discusses factors considered in loan applications like credit history, cash flow projections, management experience, and collateral. Alternative lending sources are also reviewed, such as online lending platforms, microloan programs, and financing for specific industries. Contact information is provided for the Arkansas Small Business and Technology Development Center for additional assistance.
Flyer prepared by Arkansas State University Small Business and Technology Development Center for an Advanced Facebook Marketing workshop to be held Wednesday, September 11th, 1-4 pm at the Batesville Area Chamber of Commerce.
Training workshops for small business owners and entrepreneurs in Northeast & North-Central Arkansas for September-October 2013 by the Arkansas State University Small Business and Technology Development Center. Information about each workshop, registration and location at the ASU SBTDC website http://www.astate.edu/a/sbtdc/ or call (870) 972-3517
Powerpoint presented by the Arkansas State University Small Business and Technology Development Center for a Fundamentals of LinkedIn seminar presented on the ASU campus Thursday, July 25th. Presentation walked attendees through basics of Why LinkedIn is a valuable network for business professionals, how to set up profiles including discussions on endorsements, company pages, making connections, groups and more.
Fundamentals of LinkedIn for Small Business Workshop flyer created by the Arkansas State University Small Business and Technology Development Center. This 3 hour workshop will be held at the ASU Delta Center for Economic Development, 319 University Loop West in Jonesboro, AR on Thursday, July 25th from 1-4 pm. Attendees will learn the basics of using this 225 MILLION + member professional network to include how to set up a profile, company pages, leveraging LinkedIn Status Updates, Connecting with others, Groups, and more. Details to register on the flyer.
This document discusses how businesses can use social media for human resources functions like recruiting, talent assessment, and crisis management. It provides an overview of common social media platforms and tools for tasks like content creation, curation, and scheduling. Recommendations include using LinkedIn, Facebook, and Twitter to actively promote open positions and your company culture. Monitoring tools can help track online conversations and identify potential candidates. The goal is to bridge the "digital divide" and leverage online networks to connect with top talent.
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Advanced Facebook Marketing Workshop Jonesboro, AR
1. By Herb Lawrence, Center Director
Astate Small Business and Technology Development Center
*
2. *
Registration form
and evaluation form
–Please fill out the Attendee Record Form at the
beginning of the seminar
Copy of the slide presentation
Additional handouts
Download the powerpoint at our Slideshare site.
http://www.slideshare.net/hlawrenc/advanced-facebook-
2013
3. *Free confidential consulting assistance
*Free Market Research Information
*Low cost Training workshops
*Innovation and technology consulting
*Website and social media analysis reports
*For more information visit the ASU SBTDC Website
*
4. *
1. Facebook Marketing – Understand Users and Your Goals
2. Once Around a Facebook Page…What’s New!
3. Anatomy of a GREAT Facebook Post
4. Tabs and Apps to Grab Fans
5. The Hard FACTS about Contests/Promotions
6. Tools To Use
7. Wrap Up!
5. *
*Who uses Facebook?
*How Online Consumers Act
*WHY They Join Facebook
*What they EXPECT from Brands
*Setting Your Goals and Expectations
*Dirty Secrets of Facebook for Brands
6. Get more Facebook user data on our Facebook 2012 board
Visit the ASU SBTDC Facebook Page!
7. Herb’s 5 Laws Online Consumers
*Attention Span of a Gnat
*Lazy
*Selfish
*Not Rocket Scientists
*Don’t have ESP
8. *40% Want Discounts/promotions
*39% Show support of Company
*36% Get FREEBIES
*34% Stay informed
*30% Updates on upcoming sales
*25% Exclusive Content
*63% Reconnect old friends
*59% Maintain personal contacts
*37% Stay on top of social life
*30% Fill downtime guilty
pleasure
*30% play games
*
9. *
*How does Internet Marketing Sync with Your Overall
Marketing Plan?
*What Social and Online Marketing Do You Currently Use?
*Specifically What DO YOU WANT Facebook to do for you?
*What is the REASON You have a Page?
*What do you WANT FANS TO DO?
10. *Step 4 Set Specific
Goals
*Brand Awareness/Advocacy
*Increase Traffic/Opt-Ins
*Business Partnerships
*Search Engine Results
*Generate Leads
*Reduce CRM Costs
*Increase Revenues
Set Appropriate Goals for Your Facebook Marketing Activity…
Know WHY you are using Facebook AND…
What you want to accomplish!
12. *
*90% of “Likers” NEVER come back to your page!
*At BEST… 16% of your Fans See Your Newsfeed Post
*Today Post “Decay” is about 3-5 HOURS
*Edgerank will SLAP YOU!
*Up to 30% penalty for 3rd party posting to Facebook
13. *
*Getting the Word Out!
*OFF-LINE
*Business Cards, Flyers, Posters, Billboards, Newsletters
*ON-LINE
*Other Social networks
*Email Signature blocks
*Professional Email Providers
*WEBSITE/BLOG Use Icons & Widgets
15. *
*Vanity URLs
*Navigating the Admin Panel
*Engaging Cover Images
*Profile Pictures
*About Box
*Enabling Messages
*Tabs and Apps Overview
*Star, Hide or Pin
*The Scheduler!
16. *
1. Go to “Edit Page” tab in Admin Box
2. Click on update Page Info
3. Page Address: click edit
4. Click Change Web Address
17. *
Type in Name You Want
Click Check Availability
Learn More at:
Facebook Web Address
18. *Admin Panel
*You can see Notifications and most Recent Post Results
*New Likes
*And send private messages to them as your profile
*Fans can privately message your page
*You can only respond, not initiate as your page
*Insights NEW
*Page Tips
*Also has drop down Manage (your edit), Build Audience,
Help and Hide
19. *
Photo of first Wal-Mart
in Rogers in 1962
Humans are “VISUAL” Animals
Leverage the Power of Cover Images
1. Appeal to Senses
2. Let Visitor See Themselves OR
3. Who They Would Like to Be!
20. *
*New: Cover Photo 851 X 315 pixels
*Thou Shalt Not:
*Misleading, deceptive or false covers
*Nudity
*Copyright infringement
*See Facebook Page Terms of Service
21. *
*What Works?
*Photo to showcase your products
*Photo of people using your products
*Photo of “secret” ingredients
*Photo with unique selling point
*Photo that gives inside look to your business
*Photos that make visitor salivate
*Photos that involve the audience
*Change Cover Image often
24. *
*180 x180 pixels is your thumbnail scaled down
to 32 x 32
*What works?
*Logo
*Image that is representative of your brand
*Best to Be permanent
*ASU SBTDC Facebook
25. *About Box
*On left below Cover Image
*Grown from 70 characters to 155 characters
*Perfect Call to Action
*Can Include website links
*However Local Business Pages display your local
information (address or phone)
*Can insert website in those options
*Decide what is more important website or other contact
*Edit About Description: admin panel>Edit Page> Update
Page Info> Short Description
27. *
*Part of Admin Box Enabled messages perfect for
private conversations with fans especially something
sensitive like customer service issue
*Customer must initiate
*Your responses as your brand not individual
*Can Turn off:
*Admin Panel, Edit Page>>Edit Settings>>Messages
Edit>> then uncheck Messages box
28. *
*Right below cover photo
*Photos tab automatically first and can’t be moved
*Allows for 12 apps to be shown (with drop down)
*Only 4 can be featured in view – 1 WILL be Photos
*Choose View Apps Carefully
*Can Customize images for each app 111 x 74 pixels
*Good and Bad of the “Like” “Liked” button
*ASU SBTDC Apps
29. *Star, Hide or Pin
*You can Pin or Anchor a specific post to the top of the
timeline for up to 7 days
*Pinning a story prevents it from getting lost
*Star Highlights the post and spreads across both columns
*Downside…can’t Highlight AND Pin
*Hide from Page takes off Timeline not newsfeed
32. *
*Where to Get Tabs
*Contests
*Hashtags
*Graph Search
*Simply Measured
*Insights
*20% Rule Advertising
33. *
*Features:
*Images, Links, Video, Text
*Alternate
*Include CTAs (Call to Action)
*Link to Website
*NEW FEATURES:
*Replies
*Images
*###### HASHTAGS!
What to Post
When to Post
How Often to Post
Scheduling Tool for Posts
Location Button
Boosting Posts
Admin sees XX People Saw This
Post
36. *Online Timing is EVERYTHING!
*
Our Tips on Best Time to Post
Online by social media network
AND by Industry
37. *
*http://facebook.com/twitter FB to Twitter
*http://facebook.com/selectivetwitter #fb
posts any tweets you end with #fb to page wall
*http://facebook.com/networkedblogs pulls
your blog feed into Facebook page
40. *
*Facebook has very Specific Rules
*READ FB Terms of Service – Promotions!
*MUST be run by a 3rd party App
*MUST Release FB completely
*MAY ONLY:
*LIKE A PAGE
*CHECK IN TO A PLACE
*CONNECT TO AN APP
*MAY NOT NOTIFY WINNERS THRU FACEBOOK
Click for FB Rules
41. *
*Wildfire http://wildfireapp.com
*Strutta http://strutta.com
*LikeOurBusiness http://likeourbusiness.com
*Good Articles to READ:
*http://www.socialmediaexaminer.com/how-to-
choose-the-right-type-of-facebook-contest/
*From Post Planner GREAT Article
http://www.postplanner.com/facebook-
contest-rules-mistakes-page-deleted/
42. *
*Hashtags on Twitter, Instagram, Pinterest, Google+
*Provides categorization on specific Keywords to add more
context to posts OR Link to larger topics
*Clicking on Hashtag provides Hashtag FEED
*Functionality – Ability to:
*SEARCH specific hashtags via FB Search bar
*CLICK on hashtags coming from other networks like Instagram
*CREATE new posts from inside hashtag feed & search bar
*ADD Hashtags to Facebook advertising you run
43. *
*EXPAND YOUR REACH:
*Expand reach to people looking for your TOPIC,
*Help people interested in niche topics find each other
and find existing conversations
*AMPLIFY YOUR BRAND:
*Brand your Page with it’s own unique #Hashtag and
gives people an easy way to share your content
*CROSS SOCIAL PLATFORM using Hashtags
*PROMOTE SPECIALS & EVENTS (like Contests)
44. *
*Privacy settings in effect
*Hashtags have to be all one word
*Capitalization does not matter
*You can make up whatever hashtags you want
*Research Hashtags before using
*Easily look for Hashtags on Facebook by URL
https://www.facebook.com/hashtag/ “keywords”
*Do NOT put in narrative, put at end of post
*Do not go HASHTAG Crazy!
46. *
*Use Facebook Graph Search to:
1. Identify your own fans
2. Learn favorite interests and
hobbies of fans
3. Identify interests of competitors
fans
4. Identify Potential Business
Partnerships
5. Improve the Quality of Contests
48. *
*Publish MORE Visual Content
*Posts including a photo album or pic generate 2X more
engagement than other post types
*Think: photos, charts, infographics, Pinterest!
*Feature Custom Tabs in Views & Apps for Lead Generation – No
more default landing tab option
*Edit Images that Appear in Your Views & App Bar
*Make Sure Best Posts Appear on Timeline (Make sure default
setting is “Allowed on timeline by checking “Everyone can post
to ASU SBTDC timeline in the manage permissions section)
*Pin a New Featured Promotion every 7 Days
*Prepare a Schedule or Calendar for regular posting
*Tie Facebook posts to your marketing campaigns
56. Slideshare.com upload your PowerPoint, word documents, pdf files, brochures,
even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload images
and short video clips, add text, then mix with a great music library to share with your
fans.
Storify.com Online curation site bring information from Google, Facebook, Twitter,
YouTube, Instagram and more. Perfect for quick creation of information in appealing format.
YouTube – Fits as both a support tool and as its own social network. Shoot video
from anywhere, upload to YouTube and share on your sites.
Scoop.it Instantly curate and post interesting information on your social sites.
http://www.scoop.it/t/arkansas-small-business
Get more information about Slideshare, Animoto and YouTube at
our Storify article “Tools to Create GREAT Content”
Tools to Create Content
57.
58.
59.
60.
61. *E-mail hlawrenc@astate.edu
*Website http://www.astate.edu/a/sbtdc/
*ASU Small Biz Blog http://www.asbtdc-asu.com
*Facebook http://www.facebook.com/asu.sbtdc
*Facebook http://www.facebook.com/herb.lawrence
*Twitter http://www.twitter.com/asbtdc_asu
*LinkedIn http://www.linkedin.com/in/asusbtdc
*Google Plus
https://plus.google.com/u/0/116773498364928584762/posts
*Pinterest http://pinterest.com/astatesbdc/
*Oh… or call me (870) 972-3517
*
Editor's Notes
Thank sponsors set ground rules For our SBTDCs some helpful tips to SBTDC offices. If YOU or a member of your staff is going to teach the seminar use YOUR page as the example of the right way to do it. You will see links back to my page throughout to drive points home. If your center Facebook page is not a good example…don’t teach the course yourself..find some 3rd party to teach it…My clients, attendees look at us as the examples of what to and what not to do. If you are teaching this course then they look at your page and see it doesn’t follow these guideline..you will lose credibility. May also be a good incentive to work on your own online marketing…. In the area of social media marketing our typical small business client is lost as a goose…they will look to you for advise and guidance or visit your sites to see what they should be doing. If you have 25 fans and haven’t posted in 3 months….well you get my point. Hope this works for you give me your feedback
Note for SBTDCs I always download my powerpoints to slideshare so that the attendees can access it online later especially where we have links. It is a good habit for your center to do as well. Plus with the link on slideshare others will see it and gives you a unique URL to use for your blogs. I generally create a unique web page that has all of the information and some added stuff like pdfs on the topic that I share with the attendees.
Depending on time: can do all 10 in a 3 hour session. 1 ½ hour lunch n learn focus on 1 through 6 NOTE: NAME CHANGE currently can change your business name seen on facebook…NOT URL however ability to change URL is supposed to be coming so stay tuned
Use this if you want: too many small businesses create their online stuff “for them” not for the customer/visitor. Understanding basic online visitor behavior is important to create your site (website, email, social sites) to have greatest appeal to visitors You can see my explainations of the 5 bullets at Herb’s 5 Laws link and why they need to be part of the planning process.
Stats from Exact Target basically small business needs to understand nobody got on Facebook to “like” a page (except your mamma and spammers) they got on Facebook for right column reasons…to get them to “like” page need to consider what motivates your visitors to your facebook site to become fans…what can you give them?
Setting up Facebook is a mechanical process it is a tool not the end…so push them to think through these questions. Every marketing message and site must have a reason…and ultimately it must be to drive them to our cash register.
Many of our small businesses are unaware of these which means their engagement is poor. They will probably have no idea what EdgeRank is or why it matters so need to explain to them how the algorithem worksThese stats may surprise your attendees the decay issue is important now…used to be not to post more than once a day because you didn’t want to clog up fans newsfeeds…today decay rate is exploded meaning posting every 4 to 5 hours will not create problems with your fans.
Walk them through the parts of the new Admin panel…easy to see recent interaction without having to scroll all down your page and to respond. On the new Fans/Likes show them how you can send them a private message on their profile (if they don’t have their message button turned off) but to be careful not to look like a “stalker” because if you privately message a new “Liker” it is YOUR PROFILE picture that appears NOT your page logo…
Just some nice cover images from “the big boys” the new timelines capitalizes on the fact that Facebook has ALWAYS been a visual medium. Now with this massive virtual real estate the fact that you no longer have “Default Landing Tab” options your cover image must grab visitors if you want them to push the Like button and engage. The image you use should be ABOUT the visitor NOT the business.
Facebook has significantly loosened policies on Cover Photos now calls to action, contact information, etc. are acceptable and effective in late June 2013 even the 20% text rule was taken out. However the cover photo is about visual so limit text to let viewers get the most out of it.
So what can you do? Our small businesses may need some inspiration so see next slides…but KEY…THE VISITOR MUST SEE THEMSELVES IN THE IMAGE. By that I mean the visitor must identify personally with the image shown and relate to the business. Go back to Herb’s 5 Laws…lazy (visual vs text) and Selfish (WIIFM) Hit the part that changing the cover image often is a good idea and why
Here is a good place to emphasize the new outline and why it is a good thing. Big bigbig visuals but…people view left to right, top to bottom. So note that big old Like button and message option are bigger and are immediately below the image. Apps also moved below instead of on side and to go along with the big visual theme you can put your own pictures into the apps… more on that later.
Technical part …on the profile picture…for most of our small businesses stress it should be their brand/logo or image they want people to equate to them. Also fact that the profile picture is the “Thumb Nail” that people will see in their newsfeeds. Best to be same all across all social platforms, website, business cards, email headers, etc.
Critical issue is expansion to 170 characters…ability to put your CTA (CALL TO ACTION) See on ours we have a little slogan but then is driving folks to our specialty landing tab AND the freebies they get for fanning…Can put in URLs as well do note the issue if the small business sets up as a “Local Business” by default pulls in address and phone number. Can get around this by typing in your website URL in the edit portion that has your phone number or street address or change to an organization. Critical question for local business should be what is more important to the visitor? Phone number, address or url? Ex. A photograher would do well to have his website url since most folks want to see samples of his work before contacting.
May be one of the best new features…responding to private messages here IS done with the business logo/icon/business profile picture. Great for driving sales funnel…encourage fans to send private messages for more information, also very good for customer service (especially complaints) Down side is YOU MUST GET fan to initiate messaging BEFORE your business can respond as the business.
Biggest potential impact with the apps… show them the down arrow to uncover more apps, show them how to move the apps for better visualization and how to add images to the app icon for appeal.Biggest item to consider is: What do you want visitors to do? Why are you on Facebook in the first place? If it is to get email subscribers make sure you have Email subscription app on top row, etc. Make sure they understand YOU Can’t move the photo (but you can make it look different) example for SBTDCs we want people to come to our training so making sure Events tab is on 1st row is critical…given the 20% rule of viewing you want a more permenant way to message so the email subscription is vitial…etc. Again why are they on Facebook? What do they want visitors and fans to do that relates to their cash register?Show them bad part about the like button (can see overview of other pages insights activities) AND…while you can move it below the top 4 so not as visual you cannot remove it or prevent others from seeing your stats. Same time is a good way for your small business to “spy” on his competition.
Pretty obvious…but a bunch of folks didn’t know because the button is hidden until you hover over it. Why Pin? Keep a particular post at the top of the timelines for visitors good for sales campaigns, promotions, etc. Or since no more default landing tabs to encourage folks to go to your welcome page.HIDING: make sure they understand that hiding takes it off the visual part of YOUR Facebook Timelines BUT does not delete if from your Fans newsfeed.
Here are just a few links to 3rd party apps…some free, some pro…also make sure to tell them to read the terms of service (TOS) before downloading to make sure they understand what they are agreeing to
Some more that can create iFrame options
Contests and promotions are tricky on Facebook. Facebook has very specific rules these are 3 sites that can do 3rd party contests that will not have the small business violate Facebook policies
Parting shots….the mechanics of setting up the new Facebook Timelines is not difficult…Turning it into an effective marketing tool that will drive sales to your cash register…takes planning. Here are a few ideas of mine
Scheduling tools again hot links but to my sites may need login to access or use your own. Also bottom link is article I put together on how to use them
Because more consistent posting is important in addition to having a calendar of content to post…third party apps to help schedule are life savers. Hootsuite probably best but have found Buffer to be a good tool as well, especially if cruising the internet finding interesting stories, photos, video to share because you can put the buffer app on your browser and just hit click.