The document discusses user experience and metrics design at startups from the perspective of Jan Miksovsky, Co-Founder and VP of User Experience at Cozi. Some key points made include that design determines what the product is, finding a great designer is important, design should start by talking to users, and the need for iteration, as even great designers will miss aspects initially. Design requires trust in the designer from founders and executives. However, design alone is not enough - a company also requires funds, good management, distribution, a business model, hard work, and luck to succeed.

1. User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience, Cozi

2. Bare-bones design can be successful Home page, 2010 First home page, 1998

3. Design determines what the product IS

4. Can you design?

5. Can you design well?

6. Finding a great designer

7. Design starts by talking with users Photo: Hobvias Sudoneighm

8. Need finding

9. Ideation

10. Pretty Photoshop

11. Create the simplest thing that could possibly work

12. Create the simplest thing that could possibly work

13. Create the simplest thing that could possibly work

14. Even a great designer will miss 25% of the time

15. Iterate — September 2006 Example?

16. Iterate — December 2006

17. Iterate – February 2008

18. Iterate – March 2008

19. Iterate – June 2008

20. Iterate – August 2009

21. Iterate – June 2010

22. Iterate – August 2010

23. Iterate – September 9, 2010

24. Iterate – September 30, 2010

25. Designs that don’t ship are meaningless 404 Error The page cannot be found

26. Your input as founder/executive Your input as just another user Feature priorities (what business needs) Feature priorities (what users want) Existence of problems with the product Solutions to problems with the product Whether design is supporting your brand Look and feel

27. Bucket testing (A/B testing)

28. ROI of design “ It’s impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects.” “ Leveraging Business Value: How ROI Changes User Experience”, Adaptive Path http://adaptivepath.com/ideas/reports/businessvalue

29. Design requires trust

30. Design requires trust

31. Design requires trust

32. Design requires trust

33. Design requires trust

34. Design is not enough Without Funds Good management Great engineers Distribution Business model Hard work And copious amounts of luck … a great design won’t matter

35. Design, from your perspective Bring a great designer on board Start with the simplest thing that could possibly work Design will miss 25% of the time Expect iteration Designs that don’t ship are meaningless Trust your designer Design is not enough

36. Thank you Jan Miksovsky [email_address] miksovsky.blogs.com/flowstate @JanMiksovsky