This document contains a cover letter and CV for Jorge Nichols, who has 10 years of experience as a store manager for Clarks shoes. He is seeking new opportunities that allow him to further develop his managerial skills. As a store manager, he oversaw teams of up to 30 employees, developed individuals, and restructured teams. His experience includes managing multiple Clarks store locations, achieving sales increases and addressing personnel issues.

1. Jorge Nichols
11 starcross close, wyken, Coventry, cv23ls.
JRNichols@hotmail.co.uk
Mobile 07982146236
PERSONAL SUMMARY
I have worked for Clarks for the past 10 years and have focused to progress in my career. I am now exploring other
opportunities to make more use of my managerial experience and be challenged to push myself further to take my
career to the next level. I have managed a team of up to 30 people, developed individuals for their own progression
within Clarks and re-structured store teams to better suit the business’s needs.
KEY SKILLS
 Implementing change effectively.
 Strong People Management skills.
 Planning peak weeks of the year.
 Coaching, support and guidance to develop
staff.
 Setting targets and monitoring performance
 Challenging underperformance.
 Product knowledge.
 Managing time, establish priorities and
delegating effectively.
 Excellent communication skills
 Ability to function in a fast-paced
environment.
EXPERIENCE
December 2014
PRESENT CLARKS 8 Queens Road, Nuneaton, CV11 5JW 02476 383527
Store Manager (MAT 800K)
 Developing, implementing and maintaining a business plan for thestore.
 Choosing what styles weshould offer and making sure we were wellstocked with bestsellers.
 Team members challenged over fulfilling their roles, supported allwithdeveloping thembybeing lavish with
praise and honest with feedback.
 We carried out training around our products and how to make our customers feelvalued. This we did with
every team member every week and the result is that the team can now speak confidently to our customers
and help show them the choices available to themwhilstunderstandingtheir needs andultimately closing the
sale.
 I have created a team Nuneaton neededby letting underperformers go, hiring 2new motivatedteam leaders
and upskilling our existing sales assistants. Expectations were sethigh and thosenot fulfilling their roles were
given extensive support. Once we had the rightpeople workingto higher standards we incentivized the teams
with fun and games and really madeit a great place towork. Wehaveended upwith a strongteamfullof
people who all are now drivento deliver some exceptionalresults and standards.
 Driving management team todeliver results and actions to a high standard. Done with manymeetings with
lots of feedback whichreinforced positive behaviors andaddressed things toimprove.
Nuneatons’ achievements over year 2015.
 Best on area overall performance of any3 gender store over backto school.
 2nd on area for multisales increase
 7% increase on previous year sales. (Area average was +0.7%)
10/02/2016

2. June 2014 CLARKS 7/8 Hagley Mall, Halesowen ,B63 4AJ, 0121 550 3826
December 2014
Store Manager (MAT 550K)
 Despite being in this store just 6 months, I achieved a great deal. Over 4 consecutive weeks of
BTS, Halesowen achieved the best increase on the area for both kids sales and multisales which
were the main focuses for the company at that time. This was achieved by not only helping the
team to realise opportunities to take more money and to use their time efficiently, but also making
the team engaged with their work by tailoring it around their own preferences and ideas.
 I am also proud to have introduced ideas and changes of my own in a way that the team not only
embraced but felt confident with. This was accomplished by involving team members, asking how
they felt about the changes and explaining the benefits to them and the consumer.
 I planned the entire Back to schoolperiod with rotas, targets, operational plans, training and hired
extra people in the store, whilst preparing and completing the stores audit, stockroom changes and
ordering in more commercialproducts which suit our type of customer.
 Halesowen had challenges with its team members. Two people were off work with long term
health issues whilst three other working employees experienced personal issues. I addressed all of
these issues within my first week in store. I expressed my concerns to them and supported them as
I felt necessary. The result was that ultimately they all returned to work.
Jan 2014- June2014 CLARKS Adults team leader 101 High street, Solihull B91 3SW, 0121 705 0274
Nov 2013- Jan2014 CLARKS Ladies team leader 25 New Street, Birmingham , B2 4RQ 0121 643 0640
April 2012-Nov2013 CLARKS Kids team leader 101 High street,Solihull B91 3SW, 0121 705 0274
Nov 2011-Feb 2012 CLARKS Kids team leader 2A Riverside retail park, Norwich, NR1 1WR, 01603 619523
Jan 2011-Oct 2011 CLARKS Kids team leader 12-14 Brigg St, Norwich, NR2 1QN, 01603 622717
2006-2010 CLARKS Sales assistant 12-14Brigg St,Norwich,NR2 1QN 01603 622717
EDUCATION
2004 - 2006 HELLESDON-TAVERHAM SIXTH FORM. Norwich
 Achieved A-levels in Maths, Physics andBiology.
1999 - 2003 HELLESDON HIGH SCHOOL Norwich
 Achieved 10 GCSE’s. 2A’s, 6B’s and2C’s
 Achieved Grade 8 withdistinction - Tuba.